Best Amazon Keyword Research Tool of 2021

Discover the best Amazon keyword research tools in 2021!

We tested all top solutions to help you craft an data-driven marketing strategy and boost your sales.

How we ranked the top Amazon keyword tools:

  1. We bought and tested platforms.
  2. We evaluated their features and analytics.
  3. We compare price, support, and business values.

Ready to unlock the full potential of the biggest online marketplace? Find the solution for Amazon keyword research from the list below and let your sales soar!

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Best Amazon Keyword Research Tool

1. Sellics

How do you make more money on Amazon? You sell more. Sellics helps you reach more customers than ever by harnessing AI into building your campaigns. The proprietary algorithm, along with their in-house experts, create and optimize PPC campaigns faster than ever. And, if you’re not ready to invest in Amazon help, Sellics has multiple free tools for you. FULL REVIEW

  • Free keyword research
  • AI-powered insight
  • PPC setup and management

How do you make more money on Amazon? You sell more. Sellics helps you reach more customers than ever by harnessing AI into building your campaigns. The proprietary algorithm, along with their in-house experts, create and optimize PPC campaigns faster than ever. And, if you’re not ready to invest in Amazon help, Sellics has multiple free tools for you. FULL REVIEW

2. SellerApp

SellerApp supercharges your revenue by offering help on all Amazon seller fronts. The app draws from millions of keywords to pinpoint the winning one, analyzes and optimizes your PPC, provides winning product ideas, and so much more. With affordable pricing and a full-featured service offer, it’s one of our favorite tools for Amazon sellers of all shapes and sizes. FULL REVIEW

  • Comprehensive service
  • Large keyword database
  • In-depth keyword data

SellerApp supercharges your revenue by offering help on all Amazon seller fronts. The app draws from millions of keywords to pinpoint the winning one, analyzes and optimizes your PPC, provides winning product ideas, and so much more. With affordable pricing and a full-featured service offer, it’s one of our favorite tools for Amazon sellers of all shapes and sizes. FULL REVIEW

3. Keyword Tool Dominator

User-friendly and straight-to-the-point, Keyword Tool Dominator delivers thousands of keywords at the click of a button. It’s one of the few Amazon tools available as a lifetime download, which grants you unlimited searches and updates. If you want efficiency without the learning curve, Keyword Tool Dominator is the best option for you. FULL REVIEW

  • Cost-effective
  • Quick and easy
  • Thousands of keywords

User-friendly and straight-to-the-point, Keyword Tool Dominator delivers thousands of keywords at the click of a button. It’s one of the few Amazon tools available as a lifetime download, which grants you unlimited searches and updates. If you want efficiency without the learning curve, Keyword Tool Dominator is the best option for you. FULL REVIEW

4. Helium 10

Feature-packed and easy to use, Helium 10 fast-tracks your Amazon progress. As a keyword research tool, it boasts a range of features (even a misspelled-keyword function). Helium 10 can improve virtually every aspect of your Amazon business—and that’s probably why Amazon experts praise it as one of the best revenue-boosting tools overall. FULL REVIEW

  • 19 different tools
  • Robust keyword research
  • Powerful analytics

Feature-packed and easy to use, Helium 10 fast-tracks your Amazon progress. As a keyword research tool, it boasts a range of features (even a misspelled-keyword function). Helium 10 can improve virtually every aspect of your Amazon business—and that’s probably why Amazon experts praise it as one of the best revenue-boosting tools overall. FULL REVIEW

5. Jungle Scout

Jungle Scout is a powerful tool for product discovery, keyword, listing, and supplier insight. It’s one of the best-loved niche research tools, as it helps you build and grow a profitable Amazon FBA business. With a suite of tools for selecting and marketing the best products, Jungle Scout takes the guesswork out of selling on Amazon and helps you scale easier and faster. FULL REVIEW

  • Powerful product discovery
  • Large Amazon search database
  • Easy keyword scouting

Jungle Scout is a powerful tool for product discovery, keyword, listing, and supplier insight. It’s one of the best-loved niche research tools, as it helps you build and grow a profitable Amazon FBA business. With a suite of tools for selecting and marketing the best products, Jungle Scout takes the guesswork out of selling on Amazon and helps you scale easier and faster. FULL REVIEW

6. Sellzone

If you like Semrush, you will love Sellzone. Created by the SEO masters themselves, Sellzone is easy to use, robust, and it drives real results. From the in-depth keyword research to the listing optimization and alerts functionality, this is one of the best tools to boost performance and revenue, even with minimal SEO experience. FULL REVIEW

  • Super advanced reverse ASIN
  • Huge keyword database
  • Listing optimization

If you like Semrush, you will love Sellzone. Created by the SEO masters themselves, Sellzone is easy to use, robust, and it drives real results. From the in-depth keyword research to the listing optimization and alerts functionality, this is one of the best tools to boost performance and revenue, even with minimal SEO experience. FULL REVIEW

7. AMZScout

User-friendly and value-packed, AMZ Scout is one of our top picks for new FBA sellers. The robust keyword research functionality gives you the edge you need to appear on top of search results, whereas the product intelligence feature ensures you’re picking the right products to begin with. Did we mention this is also one of the few Amazon seller tools that have a lifetime offer, too? FULL REVIEW

  • Affordable
  • Comprehensive keyword tools
  • Smart URL feature

User-friendly and value-packed, AMZ Scout is one of our top picks for new FBA sellers. The robust keyword research functionality gives you the edge you need to appear on top of search results, whereas the product intelligence feature ensures you’re picking the right products to begin with. Did we mention this is also one of the few Amazon seller tools that have a lifetime offer, too? FULL REVIEW

The Best Tools for Amazon Keyword Research and Optimization – In-depth Comparison

 

How do you sell more on Amazon?

Popping up first in the search results sure gives you an advantage.

We’ll help you pick the best Amazon keyword research tool to do that.

We put some of the top software solutions to the test and selected those that will give you true Amazon SEO superpowers.

From best features to sneaky downsides, here is everything you need to know about these tools.

The Best Amazon Keyword Research Tools—Detailed Analysis and Comparison

Sellics
Sellics
Sellics

BEST FOR COMPREHENSIVE PPC SERVICES

Starting at
Free
  • Free Yes
  • Browser extension Yes
  • Works for Amazon
  • Competition analysis Yes
  • AI-powered insight
  • PPC setup and management
  • Hands-on PPC help
  • All-in-one tool
  • Learning curve
  • Technical issues

What Is Sellics?

Sellics is a comprehensive software for Amazon sellers that analyzes your current statistics and automates future campaigns with an innovative AI algorithm. It has a free Amazon keyword tool, Sonar, with 180+ million keywords and competitor-spying resources, like reverse ASIN lookup.

But Sellics truly shines by integrating that insight into a well-rounded PPC campaign. From best practice setup to ongoing automation, it’s probably the best Amazon keyword research tool in terms of value and efficiency.

Sellics Best Features

PPC Evaluation

The Sellics Benchmarker is one of the best resources for measuring Amazon PPC performance. It costs absolutely nothing to get your report, which gives you insight into sponsored products, brands, and displays.

You can get a fresh report every month and use it to track your progress and evaluate any new strategies.

Amazon Keyword Tool

Sellic’s Sonar app narrows down target search terms to improve visibility and drive traffic. It features 180+ million keywords, is incredibly straightforward, mines information from competitors with reverse ASIN, and—the best part—is 100% free to use.

PPC Management

Though the insight and SEO tools are handy, Sellic’s main feature is PPC setup and optimization. The app uses end-to-end AI automation to put together high-performing campaigns in record time.

On average, using AI (instead of a PPC expert) to harvest keywords and add them to campaigns is ten times faster, and it can boost your revenue by over 100%.

More than an Amazon keyword research tool, Sellics helps you set up and optimize your campaign.

Personal PPC Coaching

But Sellics doesn’t underestimate human expertise, either. Both Sellics paid plans feature personal help, with the top-tier subscription including hands-on PPC management by an expert.

And, since they’re already managing more than two billion in ad spend, you can bet they have the experience to make the most of your dollars.

What We Disliked

Even if it’s one of the best Amazon keyword tools, Sellics isn’t without fault.

Here are some of the downsides you should know about:

Learning Curve

Although Sellics does its best to be as straightforward as possible, it still takes some time to get used to it. With such a robust solution, a certain learning curve isn’t surprising—just be prepared and set aside a few hours to learn the ropes.

Occasional Bugs

While many users hail Sellics as the best Amazon keyword research tool, there are still occasional bug reports.

The app seems to fare better on Firefox and Chrome, so use these browsers to avoid tech trouble.

Sellics Fees

Sellics comes in three pricing tiers:

  • Free plan – It features Amazon keyword search functionality and monthly performance analytics.
  • Advertising advisor plan – Starting from $259/month (with an annual subscription), it includes the AI platform, review analysis, and personalized onboarding.
  • Managed services plan – It starts from $1,249/month and comes with a hands-on campaign setup and continuous optimization.

We Recommend Sellics For…

Sellics is our favorite Amazon PPC platform for all kinds of sellers. It features valuable free tools, along with intelligent, revenue-boosting premium services. Plus, Sellics has the performance data to prove its value, having boosted client revenues by over 100%.

SellerApp
SellerApp
SellerApp

ROBUST, SELF-SERVICE AMAZON SELLER TOOLS

Starting at
Free
  • Free Yes
  • Browser extension Yes
  • Works for Amazon
  • Competition analysis Yes
  • In-depth keyword data
  • PPC optimization
  • Product idea mining
  • Affordable (plus free trial available)
  • Questionable results from managed PPC

What Is SellerApp?

SellerApp is a centralized Amazon business app.

It helps you with product discovery, Amazon keyword research, and PPC campaigns. SellerApp also brings all of your stats in the same dashboard for a bird’s-eye view of your growth, and it provides personalized insight into listing optimization.

SellerApp Best Features

SellerApp is more than an Amazon search tool (although the keyword research functionality is solid). Here are its main features:

Profit Dashboard

SellerApp brings all spending and revenue information onto your dashboard. This way, you can keep track of your true profit margins, reducing your manual calculation time by 84% (yes, SellerApp took the time to calculate that).

Plus, the app also makes scaling suggestions, pinpointing areas where you can improve.

Keyword Suggestions

SellerApp draws from a database of over 135 million keywords and uses a smart algorithm to recommend those with less competition. For each word, you get information about:

  • Amazon keyword search volume
  • Relevance score
  • Impression rates
  • Estimated PPC

This way, you can optimize your Amazon SEO, picking only the words with the best stats.

Product Ideas

SellerApp has a robust toolset for researching potential products and selecting future bestsellers. In fact, the Sell Metrics Opportunity Score is one of the simplest (yet effective) ways we’ve seen for product evaluation.

This Amazon product research tool gives you an instant idea of your opportunity by analyzing 300 million data points from over 35 million products every day.

PPC Campaigns

SellerApp’s PPC feature uses AI and machine learning to create the most targeted, ROI-optimized campaigns for your business.

When you enter your profit goals, SellerApp will suggest the best way to hit them—including fast keyword harvesting, keyword restriction (to narrow down your target group), and in-depth analytics with actionable insight.

Expert Help

Apart from the suite of DIY Amazon ranking tools, SellerApp recently introduced a managed service. The expert-supported plans include professional help with everything, from market analysis to copywriting.

You can even hire a dedicated PPC account manager through SellerApp and enjoy a hands-off ad management experience.

What We Disliked

Even the best Amazon tools have downsides, and SellerApp is no exception:

Questionable Managed PPC Results

While most clients are happy with SellerApp’s services, it seems some reviewers aren’t thrilled about the PPC interventions—some point out performance issues and high prices for the agency service.

We at Hosting Tribunal recommend SellerApp’s hands-on resources over the managed PPC package.

SellerApp Fees

SellerApp’s PPC and keywords tools come in various packages, each with a free seven-day trial:

  • Freemium – Limited access to product tracking for two items at no cost.
  • Pro Lite – For $49/month (or $39/month with annual billing), you can monitor up to 20 products. You also get ad automation, revenue insight, and complete access to SellerApp’s Amazon keyword finder.
  • Professional – It costs $99/month (or $79/month billed annually) to keep tabs on up to 50 products. This plan also includes priority support, a personal onboarding and success coach, plus custom reporting tools.
  • Select – With SellerApp, you can also pick and choose the services you need. The customizable package can give you access to API, integration support, advanced controls and monitoring, and more.

Additionally, SellerApp’s managed solution for creating listings and optimizing keywords costs $350 per parent ASIN, whereas the comprehensive PPC management services start at $699/month.

We Recommend SellerApp For…

SellerApp is an excellent, robust program. On top of being an Amazon keywords tool, it’s a revenue manager, product discoverer, and more.

We think it’s perfect for optimizing and boosting your revenue, whether you’re a small-time vendor or a large company (SellerApp actually boasts a range of high-profile clients).

Keyword Tool Dominator
Keyword Tool Dominator
Keyword Tool Dominator

BEST FOR GLOBAL AMAZON SEO

Starting at
$ 49.99 /once-off
  • Free Limited
  • Browser extension Yes
  • Works for Amazon, Google, YouTube, Etsy, Walmart, Bing
  • Competition analysis No
  • Quick and easy
  • Thousands of keywords
  • Choose keywords based on popularity
  • Additional SEO tools
  • Bug reports
  • No extra features (like PPC)

What Is Keyword Tool Dominator?

Keyword Tool Dominator is an SEO app that analyzes Amazon search trends to give you thousands of keyword ideas at the click of a button. It covers international Amazon marketplaces, too, helping you optimize revenue no matter where your customers are.

Plus, Keyword Tool Dominator also offers SEO for other platforms, like Google, YouTube, eBay, Etsy, and more.

Keyword Tool Dominator Best Features

Here is what makes KTD one of our favorite Amazon keyword research tools:

Straightforward and Efficient

With Keyword Tool Dominator, you just buy the package, install the extension, and you’re ready to go.

The app identifies thousands of keyword ideas in real-time, drawing directly from real-customer Amazon searches. It’s straightforward, quick to learn, and gives you revenue-boosting results.

Popularity Score and Top 10 Keywords

How do you know if a keyword is a good choice?

Look at the popularity score (which ranges from 0 to 100) and use the top 10 list to select the keywords with the highest score quickly.

International Research Tool

The Keyword Tool Dominator identifies top amazon search terms across marketplaces. Currently, the app covers 18 different countries, including large (but often excluded) markets like India and China.

What We Disliked

While the Keyword Dominator Tool is our favorite affordable Amazon keyword finder, it’s not without downsides:

Bug Reports

Several Keyword Tool Dominator reviews talk about website crashes and bugs. We never had a problem during testing, but these bug reports still worry us.

Limited Functionality

While other programs on this list offer revenue insight, PPC management, and even product discovery, KTD exclusively focuses on keywords—which isn’t necessarily a bad thing, but it’s best to look elsewhere if you also want these additional services.

Keyword Tool Dominator Fees

Unlike other options, this Amazon keyword generator is available as a one-time payment ($49.99), which grants you a forever license. This starts saving you money almost from the get-go as subscription costs add up very quickly.

If you’re interested in solutions for other search engines (like eBay or Etsy keyword software), consider buying a packagebundles can save you more than 50%.

We Recommend Keyword Tool Dominator For…

Keyword Tool Dominator is an excellent, straightforward keyword research software. It’s one of the best options for sellers on a budget, international vendors, and those looking for an easy-to-use solution.

Helium 10
Helium 10
Helium 10

COMPREHENSIVE AMAZON SALES GROWTH

Starting at
$ 39 /mo
  • Free No
  • Browser extension Yes
  • Works for Amazon, Walmart
  • Competition analysis Yes
  • Powerful analytics
  • Learning tools
  • Easy to use
  • Works for Amazon and Walmart
  • Pricey
  • No stand-out best-of-class tool

What Is Helium 10?

Helium 10 is a one-stop destination for all things Amazon-seller-related. It features Amazon keyword research, product discovery, listing optimization, operations, analytics, and marketing functionality.

Originally, the program included ten different tools, but now they’re giving you nineteen. For instance, Helium 10 now comes with learning resources, which you can use to leverage expert experience into growing your business.

Helium 10 Best Features

With so many features packed in one software, it’s hard to single out Helium’s best characteristics. Still, here are our top picks from the toolset:

Comprehensive Amazon Keyword Planner

Helium 10 boasts the most extensive collection of Walmart and Amazon search data—it can pinpoint high-value keywords faster than ever. With advanced filters, you can select higher volume, higher competition words or stick to long-tail keywords with a low-to-moderate amount of competitors.

Also, the program helps you spy on your competitors directly with an easy-to-use reverse ASIN solution.

Listing Creation and Optimization

Helium 10 boasts a feature-packed listing optimization toolset. The Frankenstein keyword processor works seamlessly with the keyword research app to enrich your descriptions with top search terms on Amazon.

Plus, the Misspellinator identifies commonly searched yet often misspelled keywords. These add a nice extra boost to your listings, helping them stand out in misspelled searches.

There is also an automated listing optimizer, listing performance analysis, and even split testing for different listings.

Product Research and Decision-Fuelling Analytics

User-friendly and data-backed, Helium 10 is one of your best sources when it comes to expanding your offer. Whether you want to introduce trending products or validate your new product ideas, Helium 10 is rich with market insight tools and relevant information.

It’s also robust enough to offer actionable insight. The Amazon keyword tracker, competitor intelligence, and profit analytics offer granular information that fuels growth-oriented decisions.

Robust Marketing

Amazon search data is invaluable when it comes to paid campaigns. Helium 10 leverages AI-based algorithms to build winning, information-backed PPC campaigns.

And, as an added bonus, it recently introduced a landing page builder into the product offer.

What We Disliked

Here are the downsides to choosing Helium 10 for your Amazon business:

Pricier Than Others

While Helium 10 packs a lot of value, the price tag is higher than other options. That said, you still end up saving money if you take advantage of all the resources the software has to offer.

Jack of All Trades…

… master of none?

This isn’t entirely true for Helium, but there are better options out there for some of the keywords tools included in the package.

That said, what’s great about Helium 10 is that it provides all these features in a bundle, guaranteeing they all work together smoothly.

Helium 10 Fees

The software comes in five packages:

  • Starter – For $39/month (or $339/year), you get a seller training course, access to the Xray product validator, and two uses per day for the Amazon keyword functionality.
  • Platinum – It grants you unlimited reverse lookup and keyword research, as well as limited access to the rest of the suite for $99/month (or $999/year).
  • Diamond $199/month (or $1,999/year) get you virtually unlimited access to the software’s full functionality.
    • Elite – This plan costs $399/month and includes everything in the Diamond plan, plus workshops every quarter and online training every month.
  • Enterprise – This is Helium 10’s custom plan, which grants you increased limits for the program’s features, as well as APIS and custom reporting.

All of Helium 10’s plans come with a 30-day money-back guarantee, and there are some free tools for you to try out, too. For instance, there’s the PPC Audit, the URL Builder, and the Chrome Extension, which lets you analyze Amazon search data.

We Recommend Helium 10 For…

Helium 10 is one of the most comprehensive keyword solutions for Amazon, whether you’re a new seller or a seasoned FBA entrepreneur. It’s packed full of features, constantly improving, and it still manages to stay user-friendly.

Jungle Scout
Jungle Scout
Jungle Scout

EARLY-STAGE AMAZON SELLERS

Starting at
$ 49 /mo
  • Free No
  • Browser extension Yes
  • Works for Amazon
  • Competition analysis Yes
  • Easy keyword scouting
  • AI-powered listing optimization
  • Sales analytics in a single dashboard
  • Educational resources
  • No mobile app
  • Primarily for product discovery, not truly robust

What Is Jungle Scout?

Jungle Scout is an Amazon seller dashboard for identifying profitable products, scouting keywords for Amazon listings, and keeping a real-time snapshot of your performance.

It’s one of the most popular FBA tools out there—in fact, many users actually use Jungle Scout as a point of reference in their reviews, comparing other software to this big-fish player.

Jungle Scout Best Features

Jungle Scout’s main features include:

Keyword Scout

Jungle Scout uses reverse ASIN lookups to find your competitor’s keywords and copy the strategy of winning products. The app gives you the Amazon search volume, past keyword performance, PPC information, and more.

Also, in PPC, where thousands of sellers are competing for your clients, Jungle Scout can save you thousands of dollars in ads.

Listing Optimizer

Finding the Amazon keywords is only step one. Now, you have to create your listings to be as SEO-friendly as possible, and this is where Jungle Scout (also) jumps in.

The program gives you an AI-driven Listing Optimization Score, along with suggestions to improve. Plus, you can integrate the optimizer with your sales dashboard so you can track your performance.

Niche and Product Research

Jungle Scout offers a suite of product intelligence tools that identify profitable items to sell. Arguably, the product is the most critical part of your FBA journey—even whiz-level PPC can’t sell a product that nobody cares about.

Jungle Scout automates your research with its various features, including the:

  • Opportunity Finder, which automatically gives you winning keywords, niches, and products based on the top searches on Amazon.
  • Product Database, which shows nearly 500 million Amazon products.
  • Category Trends that show historical top-product performance in each category.
Sales Analytics

The Jungle Scout Sales Analytics tool brings all of your sales information in one place, giving you a comprehensive financial picture along with product-level performance.

What We Disliked

We didn’t find many downsides to Jungle Scout, but if we’re being nitpicky:

No Mobile App

Jungle Scout is available as a Chrome extension and web app. But if you need your Amazon keyword tool on the go, look elsewhere.

Focus on Product Research

While Jungle Scout markets itself as a robust solution, niche and product research are clearly the program’s main focus. The Amazon keyword tracker and PPC features work nicely within the toolset, but we’d like to see them become even more robust to truly call this an all-in-one solution.

Jungle Scout Fees

You can get Jungle Scout as either a subscription or as a part of a package deal. Here’s how it works:

Standard Subscriptions

Jungle Scout’s suite is available in three pricing tiers:

  • Basic – Single-user access to the browser extension for $49/month or $349/year.
  • Suite – With more seller and product analysis data, plus the option to add more users, the plan costs $69/month or $589/year.
  • Professional It includes six users, tracking for up to 1,000 ASINs, and a larger historical data allowance for products and keywords, all for $129/month or $999/year.
Packages

Many sellers don’t plan on using the Amazon product search tool or keyword tracker regularly, as they just want Jungle Scout to help them in the beginning stages of their business journey.

This is where the package deals come in:

  • The Starter Suite ($189) gives you all the perks of the Suite plan for three months, plus educational features like training courses, checklists, live Q&As, and more.
  • The Entrepreneur Suite ($349) is a six-month Suite plan pass, plus all the educational tools.
  • The Freedom Builder Bootcamp ($999) offers year-long access to the professional plan with live coaching and bonus educational resources.

All of these plans are for one user only, though, so if you want multi-user access to this Amazon keyword software, it’s best to stick with the standard monthly subscriptions.

We Recommend Jungle Scout For…

Jungle Scout is a top-notch product research and evaluation resource, as well as an excellent place to find Amazon keywords. While it’s definitely an investment, we think it’s worth it for any serious FBA seller.

Sellzone
Sellzone
Sellzone

SEMRUSH FANS

Starting at
Free
  • Free Yes
  • Browser extension No
  • Works for Amazon
  • Competition Yes
  • Huge keyword database
  • Listing optimization
  • Listing alerts
  • Split testing
  • No country-specific information
  • Limited free version

What Is Sellzone?

Sellzone is an Amazon keyword research tool by Semrush, so you know to expect the same quality of SEO functionality.

Other than keyword generation, though, Sellzone also supports you in building high-performing listings, split-testing for high-converting content, and analyzing traffic sources (yes, even those that Amazon Seller Central doesn’t show you).

Sellzone Best Features

Some of our favorite Sellzone functions include:

Amazon Keyword Generator

Sellzone’s Keyword Wizard digs through 200+ million searches to give you the top search terms on Amazon. It offers essential information, like keyword volume and difficulty, and helps you compile a list of the Hidden Search Terms for your products or spy on competitors to improve SEO.

If you’ve used Semrush before, the Sellzone Keyword Wizard will look very familiar—it has pretty much the same layout as the Keyword Magic feature on Semrush.

Traffic Insights

Sellzone promises Traffic Insights will be the most advanced reverse ASIN tool you’ve ever used. But what does that even mean?

The feature looks at more traffic channels than any competitor software, giving you an edge when it comes to analytics and insight.

Listing Quality Check and Protection

Incorporate top Amazon searches and use the quality-check feature to make sure your listings follow all guidelines.

There is also a split-testing feature—which finds the best content, photos, and wording for boosting conversions—and a listing protection function that ‘watches over’ your products and notifies you if something doesn’t seem right.

What We Disliked

The main downsides of choosing Sellzone include:

Very Limited Free Version

It’s hard to find a good Amazon keyword tool for free. Unfortunately, while Sellzone does have a free version, the functionality there is incredibly limited. If you want to make actual use of the software, you have to get a premium subscription.

No Country-Specific Information

Sellzone only gives you data from the international Amazon website. If you’re looking for country-specific data, you’re better off with other solutions.

Sellzone Fees

Sellzone’s Amazon keyword tool comes in three pricing tiers:

  • Free – It comes with listing quality checks, split testing, and product research functionality.
  • Growth For $50/month (or $480/year), you get the keyword feature, in-depth listing improvement, and listing alerts.
  • Pro It costs $85/month (or $840/year) and includes a personal account manager, private onboarding, and bigger allowances for all resources.

There’s also a seven-day free trial available.

We Recommend Sellzone For…

If you’ve used and loved Semrush, you’ll enjoy Sellzone, too. It’s an inexpensive, user-friendly, comprehensive Amazon SEO tool.

AMZScout
AMZScout
AMZScout

AFFORDABLE PRODUCT RESEARCH AND KEYWORD OPTIMIZATION

Starting at
$ 45.99 /mo
  • Free Yes
  • Browser extension Yes
  • Works for Amazon
  • Competition Yes
  • Smart URL feature
  • Handy browser extension
  • Product research and selection
  • Free tools available
  • Limited toolset
  • No PPC features

What Is AMZScout?

AMZ Scout is an Amazon keyword search tool, as well as a product intelligence software. It helps you select winning products, find high-volume keywords to optimize your listings, and stay on top of profit margins and fees.

AMZ Scout is available as a web app and a lightning-fast browser extension, too.

AMZScout Best Features

These are AMZ Scout’s stand-out features:

Keyword Solutions
  • Amazon Keyword Search to pinpoint low-competition, high-volume keywords for your listings.
  • Amazon Super URL Tool for optimizing your Amazon links to boost ranking and conversions.
  • Reverse ASIN Lookup for harnessing competitor data to get into the top Amazon searches.
  • Amazon Keyword Tracker to stay on top of keyword performance through ASIN-powered tracking and optimization.
Product Research

AMZ Scout’s great for discovering profitable products. It comes with a:

    • PRO browser extension, which makes a competitor analysis for every Amazon item you view.
  • Quick view comparison of products when you research on Amazon.
  • Searchable product database with thousands of items you can evaluate in terms of supply, demand, and competition level.
  • Dropshipping and arbitrage extension, which lets you choose the most financially promising products and forecast your sales.
Free Resources

While most of the AMZ Scout suite is premium-user-only, you can use these free Amazon seller tools:

  • Amazon FBA Fees Calculator to evaluate profit margins quickly.
  • Stock Stats to see how your competitors are doing and copy their strategy.
  • Sales Estimator to get an idea of potential sales (and revenue) by niche.

What We Disliked

As an Amazon keyword finder, AMZ Scout works great. And we love its product research functionality, too.

Still, other tool suites (like Helium 10) pack a lot more value in a single subscription. For instance, most of them have some PPC-improving features, but not AMZ Scout.

AMZScout Fees

AMZ Scout provides more affordable pricing than most—there is even a lifetime option! Here are the packages you can choose from:

  • PRO Extension It costs $45.99/month, $197.99/year, or $499/lifetime. It comes with the extension and a seller’s course.
  • Amazon Seller’s Bundle The plan includes the browser extension, Amazon keyword tools, trend reports, and product suggestions. It costs $49.99/month, $349.99/year, or $1,499/lifetime.

We Recommend AMZScout For…

AMZ Scout is one of the best Amazon tools in terms of ease of use and value. While there are more feature-packed options on the market, it’s hard to beat AMZ Scout’s pricing and the no-BS, profit-boosting features.

Great Amazon Keyword Tools That Didn’t Make the Cut

There you have it. Now you know which are our top picks—but we still want to give you a few more.

While these aren’t strictly Amazon seller software, our honorable mentions can complete your SEO toolset. They’re worth checking out, especially if you’re selling outside of Amazon, too.

  • The Ulysses app is a focused writing app for Mac, iPhone, and iPad. Once you have the keywords for your Amazon listings, the app is a great space to type them up, as it’s specifically designed to help you avoid distractions.
  • Semrush is a popular SEO solution (we ranked its dedicated Sellzone software in our selection above). If you’re trying to improve rankings across channels, you’re better off sticking to general SEO software instead.
  • Similarly, Ahrefs is an optimization software that boasts the most comprehensive database and a massive set of features. It’s pricier than other options but absolutely worth it if you’re serious about growing.

How We Ranked the Top Amazon Keyword Research Tools 

Choosing the best Amazon keyword research tool isn’t easy. There are plenty of options on the market, each with its pros and cons. This is how we narrowed them down:

  • We looked into revenue-boosting software. You’re paying for these resources because you want to make more money. Our #1 question was: does this make a seller’s life easier?
  • We considered the target market for the program. Some of the Amazon SEO tools on this list are better for new sellers, whereas others have a learning curve and require some experience. We included solutions for people with various levels of experience and revenue goals.
  • We included options across different price points. Affordability is key, but it means different things to different sellers. This is why we listed free Amazon keyword research tools along with pricier premium ones.
  • We looked into what clients were saying. Reading through reviews on Reddit, TrustPilot, G2, and similar websites gave us a much better (and non-sugar-coated) idea of perks and downsides than the software websites ever could.
  • We got first-hand experience. There is only so much you can learn from feature lists and other people’s experiences. That’s why we tested each solution ourselves before seriously considering it for our best Amazon keyword research tool list.

How to Choose the Right Amazon Keyword Research Tool?

Picking any tool for your business can be stressful. You want to increase revenue, not spend on useless software. However, good keyword software is anything but a money-sink.

This is what you should know about these software before choosing the best for your business:

How They Help Amazon Sales

Amazon is a search engine with millions of would-be clients every day. People go to the search bar, type up keywords, and get results—it’s just like Google.

Now, how often do you go to page two on Google?

Very rarely, we’re willing to bet.

It’s the same with Amazon—the listings that come up on top get the most clients.

Amazon SEO tools optimize your listing for the search engine. They do that by:

  • Suggesting relevant keywords in other words, they tell you what people type in the search bar.
  • Optimizing your listings some of these programs also support you in writing the listing itself. They give you scores based on how well it’s likely to perform.
  • Helping with PPC Amazon keyword software can help you with both organic and paid traffic. Many of the solutions on our list have handy PPC features that boost your results and optimize your ad spend.
  • Spying on competitors Amazon keyword search tools often have reverse ASIN lookup, which shows you what keywords other sellers are using. No shame in getting a little sneaky with your strategies!

Finally, many of the solutions we ranked have additional perks, like supporting you in product research, bringing sales information in the same place, or offering a browser extension for instant insight into competitors.

Who Benefits the Most From Amazon Keyword Research Tools?

In short: All Amazon sellers can benefit from a keyword research program.

The catch? Not every program is for every seller.

If you’re new to Amazon FBA, we recommend keeping a very close look at your finances. Most beginner vendors don’t have limitless budgets. Think about what you can realistically invest, both in terms of money and time.

Jungle Scout is an excellent option here—especially its three, six, or twelve-month packages that also come with educational resources.

A more robust Amazon keyword solution or a generic SEO tool is better for experienced sellers who are looking to scale their business further. For example, Sellics has a heavy emphasis on PPC, so it’s a solid option if you’re trying to improve that area of your business.

More Ways to Improve Your Amazon Keyword Research

Your Amazon marketing strategy can make or break your business, especially in highly competitive niches. Fortunately, there are a lot of simple steps and techniques to make your keyword research even better:

    • Learn about the Amazon algorithm. Understanding how the search engine works helps you prioritize SEO tasks, tackling those with the highest impact first. Many of the Amazon ranking tools on this list have free resources to help you do this—e.g., Sellics’ comprehensive guide to Amazon SEO. 
  • Read the reviews. If you’re a new seller, go to competitors’ products and look at the reviews. They’ll give you an idea about the features people value, as well as the questions they might have. Taking this into account gives you pointers about writing a successful listing—and it costs $0 to do it.
  • Know the visible characters. Stuffing your listing titles with keywords isn’t a great idea since mobile titles are limited to 70 characters. Put the most important search terms first—shoving them at the end is bad practice.
  • Research other platforms, too. Amazon keyword research is just one part of the story. If you’re selling on different sites, consider a generic SEO program to drive traffic across channels.

Ultimately, Amazon search trends are just one aspect of success on the platform. Emphasizing high-ROI activities and relying on reputable solutions is the way to achieve the best results in the shortest time.

Wrap Up

Choosing the best Amazon keyword research tool can be daunting. Sellers often wonder if they need help in the first place.

Why invest time and money into Amazon SEO? The short answer is: to boost conversions. If your Amazon keyword research isn’t making you money, you’re doing it wrong.

But with so many excellent solutions on the market, you can take the guesswork out of the process and hit winning keywords on the first try.

Plus, there are options for every budget. So, whether you’re an aspiring seller or a long-time Amazon entrepreneur, the right Amazon keyword search software is out there. Use our selection, and your own business needs to find it.

FAQ

How much are the keywords on Amazon?

Depending on the tool you use, expect to pay $20-$99/month for Amazon SEO.

What are keywords in Amazon?

Amazon keywords are search terms buyers use to find listings. Finding winning keywords (ideally with high volume and low competition) helps you stand out in search results, attract organic traffic, and get new buyers.

What is keyword research in Amazon?

Amazon keyword research is the process of finding the best keywords for your listing. You can then incorporate these in the listing title, text, and backend keywords to boost search result traffic.

How do I choose keywords for KDP?

The right keywords can make your books more discoverable to potential buyers. You can start by adding words for setting, character types, or story tone. Keyword research software can help you narrow it down even further.

What is the best Amazon keyword research tool?

The best Amazon keyword research tool is always the one that better meets your needs. Try Sellics if you’re looking for PPC improvement; Keyword Dominator, for an affordable, straightforward program; or Jungle Scout for comprehensive, beginner-friendly software.