Best Landing Page Builders in 2020 - In-depth Reviews

Need a dazzling new landing page to boost sales?

We reviewed the best landing page builders of 2020.

The steps of our review and ranking process are:

  1. Preliminary research of the most popular landing page creators.
  2. Sign up and evaluate ease of use, design options and templates.
  3. Consider support and price.

Ready to boost your CTR? Pick one of the best landing page builders below and get rolling!

7 Best Landing Page Builders

1. Hubspot

One of the leading solutions for inbound marketing, HubSpot can help with your sales strategies, customer relations, and online advertising campaigns. It’s an all-round platform with tons of customization options and helpful support. A top choice for both rising and established businesses. FULL REVIEW

  • Drag-and-drop editor
  • Mobile-friendly
  • Helps with SEO
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One of the leading solutions for inbound marketing, HubSpot can help with your sales strategies, customer relations, and online advertising campaigns. It’s an all-round platform with tons of customization options and helpful support. A top choice for both rising and established businesses. FULL REVIEW

Customizability

Great

Integrations

500+

Ease of use

Great

Design options

Great

2. Unbounce

Unbounce is an amazing drag-and-drop builder that specializes in landing pages and their optimal conversions. Any user can take advantage and you don’t need to have any coding knowledge to get the best of the platform. Optimizing your revenue has never been easier. FULL REVIEW

  • Customizable templates
  • Secure and GDPR-compliant
  • 1000+ third-party integrations
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Unbounce is an amazing drag-and-drop builder that specializes in landing pages and their optimal conversions. Any user can take advantage and you don’t need to have any coding knowledge to get the best of the platform. Optimizing your revenue has never been easier. FULL REVIEW

Customizability

Great

Integrations

1000+

Ease of use

Beginner-friendly

Design options

Great

3. Leadpages

Leadpages is one of the most suitable solutions on the market, preferred by 40,000+ entrepreneurs and businesses worldwide. The solutions include landing pages, pop-ups, alert bars, and other exciting ways to generate leads. Free trial available on all Leadpages packages. FULL REVIEW

  • Awesome conversion optimization
  • Unlimited leads
  • In-depth analytics
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Leadpages is one of the most suitable solutions on the market, preferred by 40,000+ entrepreneurs and businesses worldwide. The solutions include landing pages, pop-ups, alert bars, and other exciting ways to generate leads. Free trial available on all Leadpages packages. FULL REVIEW

Customizability

Great

Integrations

Decent autoresponder integrations

Ease of use

Great

Design options

Great

4. Instapage

Instapage lets you create and manage landing pages on all devices. The tool comes with a wide variety of responsive templates that are optimized for high conversions. No compromises when it comes to performance as Instapage utilizes the Thor Render Engine for maximum speeds. FULL REVIEW

  • Fantastic conversion rates
  • Mobile friendly
  • Fantastic user analysys and conversion optimization
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Instapage lets you create and manage landing pages on all devices. The tool comes with a wide variety of responsive templates that are optimized for high conversions. No compromises when it comes to performance as Instapage utilizes the Thor Render Engine for maximum speeds. FULL REVIEW

Customizability

Good

Integrations

Decent

Ease of use

Huge time-saver

Design options

500+ customizable templates

5. Landingi

Landingi is more than just a landing page builder platform. The tool comes with extensive advertising and portfolio functionalities, easily serving individuals and web agencies alike. Integrates with over 50 third-party apps, like Salesforce, MailChimp, and Zapier. FULL REVIEW

  • Awesome CTAs
  • WordPress Plugin
  • Copywriting services
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Landingi is more than just a landing page builder platform. The tool comes with extensive advertising and portfolio functionalities, easily serving individuals and web agencies alike. Integrates with over 50 third-party apps, like Salesforce, MailChimp, and Zapier. FULL REVIEW

Customizability

Great

Integrations

50+

Ease of use

Great drag-and-drop

Design options

500+ customizable templates

6. ShortStack

Want to attract signups for your event? Or run a fun Facebook game with prizes? Maybe an Instagram contest? ShortStack can easily be the answer to all of those needs. Gather contest submissions, images, and hashtags with a single click and create an unforgettable experience for every visitor. FULL REVIEW

  • Fantastic for online contests and giveaways
  • White-label option
  • Powerful access controls
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Want to attract signups for your event? Or run a fun Facebook game with prizes? Maybe an Instagram contest? ShortStack can easily be the answer to all of those needs. Gather contest submissions, images, and hashtags with a single click and create an unforgettable experience for every visitor. FULL REVIEW

Customizability

Good

Integrations

Good

Ease of use

Good

Design options

Great

7. Pagewiz

If you’re looking to build stylish landing pages and refine them to perfection, you can safely try Pagewiz. The platform offers A/B testing and real-time analytics on every plan, so you can see what sells and what might need some rework. Simple and easy-to-use. FULL REVIEW

  • Reasonable pricing
  • A/B testing
  • Easy to use
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If you’re looking to build stylish landing pages and refine them to perfection, you can safely try Pagewiz. The platform offers A/B testing and real-time analytics on every plan, so you can see what sells and what might need some rework. Simple and easy-to-use. FULL REVIEW

Customizability

Good

Integrations

Supports big autoresponders & CRM software

Ease of use

Great

Design options

Good

Getting more visitors to your website is always welcome, but if you’re selling a product or a service, your ultimate goal is to make more sales. Regardless of the chosen methodology – online ads, search engine marketing, pay-per-click advertising – you can always give your efforts an extra boost with one of the best landing page builders.

The concept is simple – you redirect your ads to a standalone page on your website that exists with the sole goal of converting your visitors into buying customers. That’s possible with the help of a clean design, clear information, and targeted call-to-action.

Such techniques have not only proven to maximize your ROI but combined with a CRO tool, can skyrocket your conversions by up to 225%.

Want to see which are the best landing page creator tools on the market? Here’s what we’ve got for you:

HubSpot
HubSpot

BEST FOR ALL-IN-ONE MARKETING

Starting at
$ 40 /mo
  • CUSTOMIZABILITY Great
  • INTEGRATIONS 500+
  • EASE OF USE Great
  • DESIGN OPTIONS Great
  • Marketing, Sales, and Service Hubs
  • Drag-and-drop editor
  • Mobile-optimized templates
  • Track your entire sales funnel
  • Customized SEO suggestions
  • Integrates with Salesforce easily
  • Can easily get expensive
  • Requires some advance knowledge for optimal results

What Is HubSpot?

HubSpot is an inbound marketing company, founded back in 2006. The provider offers feature-packed CRM tools, marketing solutions, and customer service software. 

The HubSpot platform is incredibly robust and integrates well with hundreds of third-party tools. 

HubSpot Pricing

  • Starter – from $40/mo – Free HubSpot marketing tools and a drag-and-drop landing page maker with some analytics but no custom domain name. Additionally, chatbots, online forms and remarketing and retargeting options are included.
  • Professional – from $800/mo – Includes all Starter features plus automation and conversion optimization tools. The landing page builder allows you to perform A/B testing, insert smart content, refine ads and use custom domains. There are various traffic analytics and campaign reports.
  • Enterprise – from $3,200/mo – It builds on the Professional plan and serves larger businesses where many employees need to track customer data; team hierarchy and user role management; predictive lead scoring and behavioral reports.

HubSpot Best Features 

  • Great variety of mobile-optimized templates that look good on all screens and devices. 
  • Drag-and-drop editor with comprehensive design options. You can change fonts, embed videos, set up online forms, and more.
  • Dynamic content – One of the best landing page builder tools in terms of personalization options. Change your content dynamically depending on the visitor’s device, geolocation, working niche. 
  • Customized SEO suggestions so you can get a competitive advantage in search engines.
  • Perform extensive testing with different variations of your landing page – colors, CTA buttons, forms, sales message.
  • HubSpot helps you track your online ad activity and ROI. You can get detailed information about your Facebook, Instagram, and Google campaigns.
  • Easy integration with Salesforce, the cloud CRM software giant, as well as 500+ other apps. 

What we Disliked

  • Prices do not fit every budget. Monthly rates are on the high side, especially when you consider you have to prepay the whole year.
  • There is some learning curve to the HubSpot platform. A complete beginner can quickly get overwhelmed with all the options.

HubSpot User Reviews

There are plenty of customer testimonials about HubSpot to go around. After all, we are talking about one of the most popular platforms in our landing page comparison.

  • Trustpilot score – 3.3 / 5 (164 reviews)
  • Capterra score – 4.5 / 5 (259 reviews)
  • G2 score – 4.3 / 5 (5,641 reviews)

The reviews are mainly positive, outlining HubSpot as an efficient tool with plenty of useful options for marketing automation.

Still, some clients consider HS far from perfect – clunky navigation and technical issues are some of the complaints. 

We Recommend HubSpot for… 

HubSpot should be one of your prime choices when building a landing page or running a digital marketing campaign. It doesn’t matter if you are a small web agency or an industry mogul with hundreds of employees – there are product offers and bundles for any type of business. Especially useful for B2B customers.

Unbounce
Unbounce

BEST FOR HIGH-CONVERTING LANDING PAGES

Starting at
$ 80 /mo
  • CUSTOMIZABILITY Great
  • INTEGRATIONS 1000+
  • EASE OF USE Beginner-friendly
  • DESIGN OPTIONS Great
  • Highly customizable templates and site elements
  • Easy page building for beginners
  • Great focus on security and GDPR compliance
  • Custom HTML, CSS, Javascript
  • Connects to 1000+ different marketing and CRM tools
  • Pixel-perfect design customization
  • Quite pricey for the features included
  • Customer support not always there

What Is Unbounce?

Unbounce is a Canadian company that helps businesses build great landing pages that bring in quantitative results. Founded in 2009, the provider has been growing rapidly and became one of the most recognizable names in the industry.

Unbounce hosts the annual Call To Action Conference for marketing professionals.

Unbounce Pricing

  • Launch – from $80/mo – Build custom destination pages for up to 500 conversions and 20,000 visitors; connect one domain name; unlimited pop-ups and sticky bars.
  • Optimize – from $120/mo – Adds A/B testing and conversion intelligence tools; covers 1,000 conversions and 30,000 visitors; three connected domains.
  • Accelerate – from $200/mo – Get up to 2,000 conversions and 40,000 visitors; includes AMP pages; advanced geolocation targeting and content scheduling.
  • Scale – from $300/mo – Ideal for growing businesses that take a lot of bandwidth; create converting landing pages for up to 15 domains; unlocks all marketing features.

You can also fine-tune your account limits, creating a completely-custom deal.

Unbounce Best Features

  • One-on-one onboarding and training session with an Unbounce specialist.
  • Photo library with over 850,000 royalty-free images and layouts. Stunning Unbounce templates for sales pages.
  • Unbounce automatically applies the Google PageSpeed Insights standards for an extra speed boost. 
  • You can monitor your landing page performance with the real-time conversion analyzer. Gives information about sales, conversion rates, traffic, sources, and more.
  • Extremely secure platform, following the latest standards for GDPR compliance. Supports two-factor authentication (2FA) and Google single sign-on (SSO).
  • Automatic image compression and optimization to lighten the load on your server.
  • Advanced AI algorithm for smart traffic distribution. Each visitor gets redirected to the page version that is most likely to convert with them. 
  • Ensure a flawless experience for all smartphone and tablet users with accelerated mobile pages (AMP). Available on Accelerate and Scale plans.

What We Disliked

  • Rather pricey, not suitable for a startup business.
  • No free plan available.
  • The drag-and-drop editor gets slow and clunky at times, especially as you try to add more options to the page. 

Unbounce User Reviews

Unbounce is holding a stellar reputation as one of the best landing page creator tools, according to existing users.

  • Trustpilot score – 3.7 / 5 (139 reviews)
  • TrustRadius score – 8.7 / 10 (119 reviews)
  • G2 score – 4.4 / 5 (233 reviews)

Clients seem mostly unhappy with the customer support and long delays between replies. The fact that a company representative is always present to respond to all user comments leads us to believe Unbounce is at least making an effort to improve.

We Recommend Unbounce for…

Unbounce is not a fully-charged marketing platform or a complicated CRM. It has a single purpose in mind – create targeted landing pages that maximize your revenue. Suitable for beginners and users with no HTML and CSS experience.

Leadpages
Leadpages

BEST FOR ENTREPRENEURS & SMBs

Starting at
$ 25 /mo
  • CUSTOMIZABILITY Good
  • INTEGRATIONS Decent autoresponder integrations
  • EASE OF USE Great
  • DESIGN OPTIONS Great
  • Helps with content optimization
  • Unlimited traffic and leads
  • Real-time conversion tips
  • Alert bars and pop-ups
  • Easy-to-read page and traffic analytics
  • Filter templates by their conversion rate
  • Limited template customizations
  • A/B testing not available on the entry-level deal

What Is Leadpages?

Leadpages is a no-code website creation software that primarily targets startups and small-time business owners. It’s a feature-packed platform that includes conversion tools, design layouts, and state-of-the-art security.

In March 2020, tech disruptors Redbrick acquired Leadpages as part of their long-term visitor engagement strategies.

Leadpages Pricing

  • Standard – from $25/mo – Services a single website; includes landing pages, alert bars, and pop-ups; lead notification alerts; technical assistance only via email.
  • Pro – from $48/mo – Contains all features from the Standard deal plus unlimited A/B split testing, opt-in text campaigns, and email trigger links; suitable for up to three domains.
  • Advanced – from $199/mo – Allows for elaborate integrations with tools like HubSpot, Salesforce, and Marketo; sub-accounts for different teams and members; one-on-one onboarding call with a Leadpages employee.

All of the above prices are valid for a yearly prepayment and carry up to 39% discount, compared to the monthly rates. 

Leadpages Best Features

  • You get free web hosting and no-cost domain registration.
  • The drag-and-drop interface is very intuitive and requires no coding knowledge to create a website landing page. Customizable opt-in forms.
  • Group landing pages by the campaigns they serve and add color-coded labeling.
  • All templates, pop-ups, and alert bars are mobile-responsive to work well with all devices.
  • Boost your page performance with extra functionalities. Leadpages comes with great widgets for calendars, countdown timers, customer testimonials, and more. 
  • Real-time analytics and optimization tips for better conversions.
  • Connect Leadpages with your favorite email marketing tool. You can add subscribers from the leading email marketing platforms like MailChimp, ConstantContact, or AWeber
  • Enhanced security with automated SSL encryption and data collection in full GDPR compliance.

What We Disliked

  • Support is limited on the lower-tier plans. You can only get assistance via email on the Starter package and live chat on the Pro one. Priority phone support is available only for Advanced clients.
  • No enterprise options for larger teams.

Leadpages User Reviews

Most recent reviews about this cheap landing page builder are on the positive side. Users claim the tool is efficient and comprehensive enough for even the smallest businesses.

  • Trustpilot score – 3.2 / 5 (8 reviews)
  • TrustRadius score – 8.5/ 10 (64 reviews)
  • G2 score – 3.9 / 5 (101 reviews)

On the flip side, you can always find some disgruntled customers. They are mostly unhappy with the automatic renewal policies. 

We Recommend Leadpages for…

Leadpages is a budget-friendly solution that includes free hosting and domain name registration. You can create a simple landing page or a full-blown website with this tool. A great fit for bloggers and small-to-medium businesses.

Instapage
Instapage

BEST FOR MOBILE LANDING PAGES

Starting at
$ 149 /mo
  • CUSTOMIZABILITY Good
  • INTEGRATIONS Decent
  • EASE OF USE Huge time-saver
  • DESIGN OPTIONS 500+ customizable templates
  • An average of 400% jump in conversions
  • Mobile-optimized landing page templates
  • SSL encryption and Google SSO included
  • Heatmaps and multivariate testing
  • Great remarketing and retargeting options
  • AMP pages for mobile users
  • Pricey for startups
  • Lacks some ecommerce options

What Is Instapage?

Instapage is a block-based landing page builder that has been around since 2012. This feature-packed solution aims to elevate the marketing efforts of growing businesses and enterprises with extensive performance optimization and user analytics options.

Instapage gives you a ton of design options as well. You have a gallery of 500+ beautiful templates, grouped by various purposes – event registration, product launch, schedule appointment, special promotions, and more.

Instapage Pricing

  • Business – from $149/mo – No conversion limits or penalties; in-house developed tools for page speed optimization, scalability, and ad relevance; server-side A/B testing.
  • Enterprise – custom – Everything in Business plus AMP pages, visual collaboration, ad-to-page personalization, and more; assign a dedicated customer success manager for one-on-one advice with the services. 

There are no free options with Instapage. The $149/mo price tag makes the tool more preferred by bigger companies and enterprises. This is the annual prepayment option, which carries a 25% discount from the standard rate. 

Instapage Best Features

  • The best landing page builder with built-in collaboration tools.
  • The Thor Render Engine technology makes up for some of the fastest pages in the industry. Never lose another client due to slow loading times! 
  • Pre-designed reusable blocks save a ton of time and scale easily. You can also create your own and activate them on hundreds of pages at once with a single click.
  • 500+ customizable layouts for high conversions in different use cases.
  • Intuitive analytics dashboard with real-time analytics, heatmaps, ad performance, and more.
  • Instapage integrates easily with hundreds of complementary tools like Zapier, Salesforce, Hubspot, and Marketo.
  • A secure platform with SSL encryption, Google SSO, and GDPR compliance.

What We Disliked

  • Poor WordPress landing page builder, very few widgets available.
  • It lacks some ecommerce options compared to similar landing page solutions.

Instapage User Reviews

You can find a lot of positive user reviews about Instapage, but Trustpilot reveals it typically asks its clients for testimonials (which is a common practice among online service providers).

  • Trustpilot score – 2.7 / 5 (372 reviews)
  • TrustRadius score – 8.6 / 10 (41 reviews)
  • G2 score – 4.3 / 5 (252 reviews)

Some clients have definitely seen positive changes in terms of conversions, so the platform understandably has a loyal following. 

Still, the customization options and support assistance seem to leave a lot to be desired. 

We Recommend Instapage for…

The block-based landing page software comes with useful monitoring and reporting tools, which you can easily integrate into any type of marketing campaign. Works great for teams with multiple collaborators.

Landingi
Landingi

BEST FOR WEB AGENCIES

Starting at
$ 29 /mo
  • CUSTOMIZABILITY Great
  • INTEGRATIONS 50+
  • EASE OF USE Great drag-and-drop
  • DESIGN OPTIONS Lots of styling & animation options
  • Individual approach to landing page design
  • Import pages from another platform
  • Attractive CTA buttons
  • WordPress plugin for easy WP integration
  • Customized Thank You pages
  • Premium copywriting services
  • A/B testing not available for entry-level clients
  • Support services could improve

What Is Landingi?

Landingi was founded by a group of Polish developers. What started out as a simple web agency grew into a multifunctional landing page builder, designed to help the same businesses they were running before. 

The Landingi tool lets you take full control over your campaigns – design, integrations, optimization, audience, conversions. Offers different solutions for businesses, agencies, and enterprises.

Landingi Pricing

  • Core – from $29/mo – Unlimited landing pages and conversions; up to 5,000 unique visitors; utilize for one custom domain; includes a basic drag-and-drop editor with limited analytics. 
  • Create – from $55/mo – Raises the limits for unique visitors to 50,000 and custom domains to 10; adds pop-ups with over 50 stylish landing page templates; also comes with lightboxes, custom fonts, background videos, and HTML customization options.
  • Automate – from $79/mo – All business features unlocked; a comprehensive campaign scheduler for over 20 different domain names; A/B split testing and sales funnels for optimized conversions.
  • Agency – from $149/mo – Covers up to 300,000 unique visitors per month; includes all options from the business-level packages.
  • Agency Pro – from $245/mo – Adds white-labeling options so you can utilize Landingi under your domain and brand; custom login and error pages; brandable outgoing emails.
  • Enterprise – from $599/mo – Military-grade security infrastructure with restricted IP access; tailored solutions as per the needs of the individual client; scalable accounts and subaccounts.

All plans include a 14-day free trial with no contract obligations or credit card requirements. Premium deals are available with monthly, three-months, six-months, and one-year billing rates.

Landingi Best Features

  • A gallery of over 250 landing and sales page templates. Fully customizable layouts for different business niches.
  • Free of charge image and video assets, so even a complete beginner can become a designer.
  • Switch between the Web and Mobile tabs to optimize how your page looks on different screens.
  • Landingi comes with a polished form builder so you can easily capture sales leads.
  • Drag-and-drop widgets and custom fields.
  • Easy integration with your WP websites – offers one-click publishing through the Landingi WordPress plugin.
  • Captivate the user’s attention with slick custom fonts, animations, and call-to-action buttons.

What We Disliked

  • A/B testing not available on the cheaper plans.
  • The level of support assistance could be better. There are enough communication channels, but sometimes we had to go back-and-forth to get a proper solution. 

Landingi User Reviews

Existing users often rate Landingi as the best landing page builder. In fact, the platform holds a whopping 86% Excellent ratings on Trustpilot.

  • Trustpilot score – 4.3 / 5 (37 reviews)
  • Capterra score – 4.8 / 5 (129 reviews)
  • G2 score – 4.4 / 5 (186 reviews)

People agree that Landingi is an affordable way to build converting landing pages, and it’s easy to use, even for a novice user. 

Should the occasional negative review pops up, a company representative is always there to give extra help to the frustrated client.

We Recommend Landingi for…

As Landingi offers various solutions for different business types, the package prices attract both marketing experts and web agencies with lots of clients. The advanced account scalability allows you to keep your budget aligned with your needs.

ShortStack
ShortStack

BEST FOR CONTESTS & GIVEAWAYS

Starting at
$ 99 /mo
  • CUSTOMIZABILITY Good
  • INTEGRATIONS Good
  • EASE OF USE Good
  • DESIGN OPTIONS Great
  • Many options for contests and giveaways
  • White-label capabilities
  • Easy publishing options
  • GDPR and CCPA compliance
  • Manage team access and permissions
  • Pixel tracking and ad performance analysis
  • Design customization is a little clunky
  • Very limited free trial

What Is ShortStack

ShortStack is an indispensable landing page tool when you’re running events. And by “events,” we do include everything – games, giveaways, sweepstakes, and prize-related promotions. 

ShortStack puts a huge focus on social media contests. You can run, promote, and analyze games on Facebook, Instagram, Twitter, YouTube, even TikTok.

ShortStack Pricing

  • Free Trial – Good for as long as you wish; no credit card required; limited to 20 entries and 100 views.
  • Business – from $99/mo – You can store up to 10,000 entries and accommodate 50,000 monthly users; unlimited campaigns and emails; includes different types of contests – refer-a-friend, instant win, or comment-to-enter games. 
  • Agency – from $199/mo – You get access to new contest options like video uploads, hashtag-and-retweet, and invite-only events; 5x higher monthly user and entry limits than the Business plan.
  • Brand – from $499/mo – Get explicit consent from Twitter and Instagram users for campaigns on those platforms; very high entry (500,000) and view (2,500,000) limits. 

ShortStack Best Features

  • ShortStack integrates well with other third-party platforms. The solution can pair up with Google Analytics, MailChimp, Shopify, and many more.
  • Detailed landing page statistics to monitor, analyze, and adjust your campaign success. Includes separate tracking for emails – sent/open rates, clicks, link clicks, autoresponders. 
  • Style Panel is an intuitive dashboard with loads of design customization options. You don’t need to know anything about CSS – all adjustments are displayed instantly on the Preview screen.
  • The Entries Manager allows you to get all event or game submissions in one place. Easy CSV export or ZIP archives for bulk photos.
  • Schedule and update your content on-the-go. Show and hide content at certain times, even if you’re not present at your desk.
  • Running an Instagram or Twitter contest? Gather and display all entries associated with a specific hashtag. ShortStack also sends automatic permission requests from the users. 
  • Unique coupon codes for in-store or online redemption.

What We Disliked

  • Relatively low entry limits, especially on the Free plan.
  • If you’re not running online contests, chances are you will find many of the options rather impractical.

ShortStack User Reviews

ShortStack is a rather small company, so you won’t find tons of user reviews about this website landing page builder.

  • Trustpilot score – N/A
  • TrustRadius score – 9.0 / 10 (5 reviews)
  • G2 score – 4.4 / 5 (77 reviews)

Even though some claim there is a learning curve to it, the majority of existing clients are delighted with the platform. It’s especially good if your business goal is lead generation or social media campaigns. 

We Recommend ShortStack for…

If you want to make a lasting impression in channels like Instagram, Twitter, or TikTok, ShortStack might easily be your best-suited solution. The tool is simple enough for beginner marketers and web agencies, which heavily rely on social networks. Great for visitor engagement.

Pagewiz
Pagewiz

BEST FOR A/B TESTING

Starting at
$ 25 /mo
  • CUSTOMIZABILITY Good
  • INTEGRATIONS Supports big autoresponders and CRM software
  • EASE OF USE Great
  • DESIGN OPTIONS Good
  • Good feature-cost ratio
  • A/B testing options on all plans
  • WYSIWYG editor for easy landing page building
  • Integrate with your favorite CRM
  • API access for in-depth customizations
  • Manage multiple client accounts
  • Template designs could be better
  • Not many advanced features

What Is Pagewiz

Pagewiz started off in 2011, but the platform developers have had years of experience with industry giants like Oracle and Intel. 

The company relies on its expert 24/7 support to ensure no client is left unserved. The multiple communication channels and prompt replies easily put Pagewiz among the best landing page builder tools in terms of customer care.

Pagewiz Pricing

  • Basic – from $25/mo – Create unlimited landing pages for two custom domain names; A/B testing for optimized lead conversion; can handle up to 5,000 unique visitors.
  • Standard – from $42/mo – doubles the limit for monthly visits; supports landing page projects for up to 5 domains. 
  • Plus – from $84/mo – You can now manage up to 10 domain names and handle 30,000 monthly visitors; adds branded email notifications and a script library to the mix.
  • Pro – $169/mo – Includes all features in previous packages; ups the limits to 25 custom domains and 100,000 visitors; a one-on-one demo with a Pagewiz support employee.

The above prices are available for yearly billing plans and have a 15% discount

All packages include web hosting, Cloudflare CDN (one of the best CDNs), SSL, widgets, and a gallery of Pagewiz templates.

Pagewiz Best Features

  • The drag-and-drop functionality allows you to adjust all page elements pixel-perfect. Add a new menu, image, or flash animation without any design knowledge. 
  • More than a hundred conversion-optimized templates, all of them fully responsive for an optimized mobile experience.
  • If you know a thing or two about page development, you can add your custom code to the Pagewiz platform. Adaptable with HTML, CSS, and Javascript
  • No code embeds needed for integrating a video.
  • Many competitive landing page services include A/B testing options on higher-tier packages. Pagewiz offers this feature by default with all plans.
  • Easily manage multiple accounts with a single login, essential if you have a growing marketing team.
  • Parallax scrolling

    for a more modern look and feel of your pages. 

What We Disliked

  • Geared more toward B2C than B2B enterprises.
  • Knowledge base and help guides are a bit limited.

Pagewiz User Reviews

Testimonials from real Pagewiz customers are rather scarce, especially if we exclude dated reviews from over a year.

  • Trustpilot score – 4.1 / 5 (1 review)
  • G2 score – 9.0 / 10 (5 reviews)
  • Capterra score – 4.5 / 5 (13 reviews)

In fact, the most recent user comment we’ve found on major review aggregators was from early 2018. It seems the best way to get some first-hand impressions from Pagewiz is to go ahead and check out the 30-day free trial.

We Recommend Pagewiz for…

Pagewiz is a feature-packed platform that makes landing page building as simplified as it comes. The company offers reasonable pricing plans and convenient upgrade options if you reach your resource limits. Well-suited for small and growing businesses.

Great Landing Page Builder Alternatives

Here are a few companies that almost made our cut. They’re all viable alternatives for a landing page tool, but their scope is much broader than what a tailored platform can give you.

  • Wix – a full-on website builder, the leading solution on the market. The platform utilizes advanced AI algorithms to help you quickly build a blog, an ecommerce store, a portfolio, etc.
  • MailChimp – the most popular choice for email marketers. MailChimp helps startups and SMBs reach a broader audience through a variety of tools that help create landing pages, digital ads, and newsletters. Integrates with over 250 third-party apps.
  • Wishpond – this versatile tool aims to simplify and optimize all your marketing duties. Wishpond easily serves businesses of every size as it contains a ton of useful tools for online advertising, lead management, social media promotions, call tracking, and more.
  • Elementor – if you have some experience with WordPress, you’ve probably already heard of Elementor. We are talking about one of the most popular WP website builders, responsible for creating over 5,000,000 pages over the Web. The drag-and-drop editor allows you to build your own template or choose between hundreds of pre-made themes for your new landing page.
  • Carrd –  one of the great alternatives if you’re thinking about building stunning one-pager websites. Carrd is an easy-to-use platform that lets you create custom forms, utilize large images and videos, or set up slideshows.

As you can see – there are plenty of landing page generator choices to go around. Some are easier for beginners, others offer advanced functionality. They all have one thing in common, though – well-designed and properly structured landing pages have the power to turn any window shopper into a happy customer.

How We Ranked the Best Landing Page Builder Tools

Similar to finding the best blogging platform or a WordPress website builder, there is a certain methodology that can help with your research for a landing page platform.

Here is how we did it:

  • We searched Google for common industry terms.
  • We shortlisted the 30 most popular solutions and created an account with them.
  • We tested the tool navigation and overall ease of use.
  • We summarized the feature set and its cost-effectiveness.
  • We identified the support channels and reached out for customer assistance.
  • We read through hundreds of user reviews to recognize possible issues.

Just a few simple steps, but more than enough to guide you to make an informed decision.

The Benefits of a Good Landing Page

Landing pages should be an inseparable part of your marketing strategy. It doesn’t matter if you’re just establishing a new business or running a successful enterprise – you can always use the extra boost.

But why are landing pages so essential?

Let’s take a look at their most notable advantages:

  • Increased Conversion Rate – you might be surprised, but а very tiny fraction of your website visitors turn into actual customers. Landing page solutions are a great way to generate sales leads and increase conversions. Utilizing such a tool can raise your ROI by around 25%, on average.
  • Targeted Message & Audience – instead of trying to please all visitors, you can directly reach out to your ideal sales prospects with the help of a landing page. You get to refine your message and focus on the people that are most likely to need your product.
  • Multiple Testing Methods – landing pages are a perfect opportunity to do some experimenting. You can easily do some A/B or multivariate testing to play around with colors, fonts, headlines, call-to-action buttons, and other page elements. This will give you a better idea of what converts best with your target audience.
  • Easy Campaign Tracking – you are looking to achieve specific goals with every marketing campaign, and the best landing page builder tools have all the quantitative results you need. We are talking about advanced traffic statistics, conversion analytics, and sales funnel analysis. You get to see where your visitors are coming from, what they click, what usually drives them away – everything!
  • Valuable Brand Awareness – more often than not, users land on your website after a Google search or by clicking on an ad. They don’t know much (or anything) about your business, so this is your opportunity to establish some brand awareness and credibility. You can include client testimonials and business awards on your custom landing pages and inspire trust in your potential leads.
  • Supports Various Business Goals – are you looking to launch a new product/service? Or you’re more interested in boosting your sales figures with quality sales leads? Maybe your main goal is to spread more awareness and expand to broader markets? Well-designed landing pages are the answer to all of that and more.

Wrap Up

There are many ways to amplify your marketing efforts. Landing pages are among the most utilized. They let you create and test different versions of your message, perfecting the results of any digital marketing campaign. 

The key with landing pages is Focus – reaching the right audience with the right deal in the best possible way. 

Ready for some more traffic and qualified leads?

Choose your landing page builder.

FAQ

What is a website landing page?

Landing pages are a type of page with the specific goal of converting visitors into customers. A landing page is different from your website homepage as it focuses on presenting a product or brand in the best way possible. Users can find it through various methods – organic search, clicking on ads, marketing emails, social media advertising.  Perfect for lead generation and marketing campaigns.

How to create a landing page for free?

Landing pages are a type of page with the specific goal of converting visitors into customers. A landing page is different from your website homepage as it focuses on presenting a product or brand in the best way possible. Users can find it through various methods – organic search, clicking on ads, marketing emails, social media advertising.  Perfect for lead generation and marketing campaigns.

How do you make a good landing page?

Start with some research to find the best landing page builder for your project. Keep your message simple and your design clean. Incorporate a video if possible. Do some A/B testing to see which version converts best. Keep a close eye on your metrics throughout the whole campaign and adjust your message for optimal results.