Best Lead Generation Companies in 2021

Trouble finding a lead generation service that’s the right fit for your business?

We reviewed and ranked the best lead generation companies in various industries.

This is how we evaluated the top players:

  1. We put together a list of the most experienced and reputable companies.
  2. We ranked them based on efficiency and unique features.
  3. We evaluated the pricing and included the best-value ones in our reviews.

Eager to expand your market reach? Scroll down to discover the best lead generation companies of 2021!

Best Lead Generation Companies in 2021

1. CIENCE

CIENCE harnesses the power of AI and machine learning, along with highly-trained SDRs, and build target account lists that fit your needs. With a stellar customer success team, blazing-fast communication, and strategy-minded experts, they’re among the most productive lead-generation companies of 2020. FULL REVIEW

  • Highly-qualified and professional team
  • Precise lead targeting
  • Research-driven approach for consistent results
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CIENCE harnesses the power of AI and machine learning, along with highly-trained SDRs, and build target account lists that fit your needs. With a stellar customer success team, blazing-fast communication, and strategy-minded experts, they’re among the most productive lead-generation companies of 2020. FULL REVIEW

Free plan:

No

Exclusive leads:

Yes

Niches:

Multiple B2B niches (from finance to higher education)

Cost-per-lead pricing:

Yes

2. Belkins

Belkins is a results-driven lead generation company with hundreds of happy clients and millions of leads generated. Their comprehensive services include targeted lead research, email deliverability, LinkedIn marketing, and call center services like appointment setting. FULL REVIEW

  • Outstanding scalability
  • Highly engaged and competent employees
  • Professional call center services
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Belkins is a results-driven lead generation company with hundreds of happy clients and millions of leads generated. Their comprehensive services include targeted lead research, email deliverability, LinkedIn marketing, and call center services like appointment setting. FULL REVIEW

Free Plan:

No

Exclusive leads:

No

Niches:

Information technology, marketing, business services

Cost-per-lead pricing:

Yes

3. Martal group

Trusted by leading B2B tech brands, Martal group offers a robust set of lead generation and sales services. Their North America-based team of vetted sales professionals is available on-demand to build a workflow that leads to sales. From generating accurate prospect information to creating a funnel that engages your potential customers, Martal experts will help you boost your sales and hit your marketing goals - the easy way! FULL REVIEW

  • Qualified and sales-driven team
  • In-depth research
  • Competent marketing collateral building
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Trusted by leading B2B tech brands, Martal group offers a robust set of lead generation and sales services. Their North America-based team of vetted sales professionals is available on-demand to build a workflow that leads to sales. From generating accurate prospect information to creating a funnel that engages your potential customers, Martal experts will help you boost your sales and hit your marketing goals - the easy way! FULL REVIEW

Free Plan:

No

Exclusive leads:

No

Niches:

B2B information technology

Cost-per-lead pricing:

No

4. Discover.org

Discover.org provides 100% human-verified lead data to connect you with targeted prospects and boost sales conversions. Their team verifies data every 90 days, guaranteeing at least 95% accuracy and exhaustive information. And, Discover.org goes beyond names and titles, constructing comprehensive charts to help you understand organizations from the inside out. FULL REVIEW

  • Targeted, high-quality information
  • 95% guaranteed accuracy
  • Continuous data validation
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Discover.org provides 100% human-verified lead data to connect you with targeted prospects and boost sales conversions. Their team verifies data every 90 days, guaranteeing at least 95% accuracy and exhaustive information. And, Discover.org goes beyond names and titles, constructing comprehensive charts to help you understand organizations from the inside out. FULL REVIEW

Free Plan:

No

Exclusive leads:

No

Niches:

Multiple B2B niches, including IT

Cost-per-lead pricing:

No

5. Strategic Sales & Marketing

SSM is one of the oldest lead-generation companies with over 3 million leads found since 1989. They specialize in “complex” B2B products and solutions with longer sales cycles with high-ranking executives as the decision-makers. SSM will help you find and qualify leads, set appointments, and track your customers’ satisfaction to boost your results quarter after quarter. FULL REVIEW

  • 30+ years of experience
  • Specialty in “complex” products
  • High-value qualified leads
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SSM is one of the oldest lead-generation companies with over 3 million leads found since 1989. They specialize in “complex” B2B products and solutions with longer sales cycles with high-ranking executives as the decision-makers. SSM will help you find and qualify leads, set appointments, and track your customers’ satisfaction to boost your results quarter after quarter. FULL REVIEW

Free Plan:

No

Exclusive leads:

No

Niches:

B2B solutions, Finance, IT

Cost-per-lead pricing:

No

6. EBQ

EBQ helps tech companies create efficient sales and marketing funnels, catering to every step of the process. From gathering and processing prospect data to marketing, appointment setting, and sales, EBQ is your one-stop lead generation, voice services, and customer satisfaction solution. FULL REVIEW

  • IT specialized
  • Impressive scalability
  • Comprehensive sales and marketing services
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EBQ helps tech companies create efficient sales and marketing funnels, catering to every step of the process. From gathering and processing prospect data to marketing, appointment setting, and sales, EBQ is your one-stop lead generation, voice services, and customer satisfaction solution. FULL REVIEW

Free Plan:

No

Exclusive leads:

No

Niches:

Information technology

Cost-per-lead pricing:

No

7. Intelemark

Intelemark has 20 years of experience in B2B lead generation, appointment setting, and customer retention. Their robust service offer, highly trained employees, and exceptional communication and transparency set them apart as one of the best choices for mid-market to large companies. Intelemark also takes pride in its time-based, fixed-cost pricing model, which reduces your lead generation cost by 30 to 50%. FULL REVIEW

  • Results-driven
  • Experienced and knowledgeable reps
  • Business intelligence gathered with every call
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Intelemark has 20 years of experience in B2B lead generation, appointment setting, and customer retention. Their robust service offer, highly trained employees, and exceptional communication and transparency set them apart as one of the best choices for mid-market to large companies. Intelemark also takes pride in its time-based, fixed-cost pricing model, which reduces your lead generation cost by 30 to 50%. FULL REVIEW

Free Plan:

No

Exclusive leads:

No

Niches:

Healthcare, Finance, B2B

Cost-per-lead pricing:

No

8. Blue Zebra

Blue Zebra is a qualified lead generation and appointment setting company that delivers revenue-boosting results. Blue Zebra qualifies prospects based on strict internal criteria and your own requirements. This ensures your product reaches decision-makers and boost the ROI of your sales and marketing efforts. FULL REVIEW

  • Highly-qualified leads
  • Appointment setting
  • Daily reporting
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Blue Zebra is a qualified lead generation and appointment setting company that delivers revenue-boosting results. Blue Zebra qualifies prospects based on strict internal criteria and your own requirements. This ensures your product reaches decision-makers and boost the ROI of your sales and marketing efforts. FULL REVIEW

Free Plan:

No

Exclusive leads:

No

Niches:

B2B niches, including healthcare and finance

Cost-per-lead pricing:

No

9. Quality Contact Solutions

Achieve your sales and marketing goals with telemarketers that speak your industry’s language. Quality Contact Solutions is a large, multi-niche lead-generation company with business knowledge in multiple sectors. Their PCI Level 1 call center certification ensures your sensitive company and customer data is protected, making Quality Contact Solutions an excellent choice for finance and healthcare companies. FULL REVIEW

  • Experience in multiple niches
  • Data protection compliant
  • Inbound and outbound marketing services
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Achieve your sales and marketing goals with telemarketers that speak your industry’s language. Quality Contact Solutions is a large, multi-niche lead-generation company with business knowledge in multiple sectors. Their PCI Level 1 call center certification ensures your sensitive company and customer data is protected, making Quality Contact Solutions an excellent choice for finance and healthcare companies. FULL REVIEW

Free Plan:

No

Exclusive leads:

No

Niches:

Multiple industries from agriculture to healthcare

Cost-per-lead pricing:

No

10. Office Sense

Office Sense is an answering service and virtual receptionist firm that recently rebranded to Answer Hero. Their highly-trained staff can resolve customer queries, set appointments, and capture quality leads for your company. Office Sense offers bilingual voice services in both English and Spanish, delivered by native in-house agents. FULL REVIEW

  • Bilingual agents
  • Comprehensive live answering solutions
  • Inbound and outbound voice services
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Office Sense is an answering service and virtual receptionist firm that recently rebranded to Answer Hero. Their highly-trained staff can resolve customer queries, set appointments, and capture quality leads for your company. Office Sense offers bilingual voice services in both English and Spanish, delivered by native in-house agents. FULL REVIEW

Free Plan:

No

Exclusive leads:

No

Niches:

Multiple B2B and B2C niches

Cost-per-lead pricing:

No

11. Hit Rate Solutions

Hit Rate Solutions helps you save time and money by outsourcing sales and marketing efforts, as well as customer care activities. Their team of competent telemarketers, call center staff, and sales experts provide a range of inbound and outbound voice and email services. Hit Rate Solutions also stands out with low commitment and competitive pricing solutions, easy to scale up and down, depending on your needs. FULL REVIEW

  • Inbound and outbound solutions
  • Results-driven
  • Scalable
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Hit Rate Solutions helps you save time and money by outsourcing sales and marketing efforts, as well as customer care activities. Their team of competent telemarketers, call center staff, and sales experts provide a range of inbound and outbound voice and email services. Hit Rate Solutions also stands out with low commitment and competitive pricing solutions, easy to scale up and down, depending on your needs. FULL REVIEW

Free Plan:

No

Exclusive leads:

No

Niches:

B2B industries, adaptable to your needs

Cost-per-lead pricing:

No

Lead Generation Companies – Head-to-head Comparison & Analysis

Every business wants to sell more. 

Lead generation companies help you boost sales by attracting and converting prospects into buying customers. 

How do you choose the best service for you? That’s what HostingTribunal is here for.  

This page is ranking and evaluating the best lead generation companies for different niches and businesses. Read on for everything you need to know.

The Best Lead Generation Companies in 2021 - Detailed Reveiws

CIENCE
CIENCE
CIENCE

BEST FOR B2B COMPANIES

Starting at
Get a Quote
  • FREE PLAN: No
  • EXCLUSIVE LEADS: Yes
  • NICHES: Multiple B2B niches
  • COST-PER-LEAD PRICING: Yes
  • Highly-qualified and professional team
  • Precise lead targeting
  • Research-driven approach for consistent results
  • Timely communication and delivery
  • Affordable packages
  • Trusted by the likes of Google and Microsoft
  • SDR changes slow you down
  • Non-US employees

Artificial intelligence can’t do the trick alone. But AI plus highly-trained staff? No wonder CIENCE delivers such impressive results.  

What Is CIENCE

CIENCE is an up-and-coming lead generation agency with a novel approach to finding prospects and boosting sales. They provide dedicated Sales Development Representative (SDR) teams to help you create and launch sequenced campaigns in record times. CIENCE also boasts tens of millions of leads generated – much more than competitors with decades of experience. 

Their process is powered by AI and machine learning but executed by highly-trained human professionals. This yields unique and highly-targeted leads, much more likely to turn into customers. 

CIENCE Pricing

CIENCE offers people-as-a-service packages for inbound and outbound lead generation. Their packages include: 

  • SDR Team to support your campaign launch with a monthly, subscription-based payment model. 
  • Inbound SDR services like online forms response, real-time chat agents, lead qualification, and data enrichment with a monthly, subscription-based payment model. 
  • Custom sales research to generate a lead list, cost-per-contact model. 
  • CRM migration and integrations service with project-based or subscription-based payment available. 

From helping you with outbound calls to campaign design and full-page lead generation, CIENCE can provide the experts for you. 

To get a quote for your needs, contact their sales team today. 

CIENCE Best Features

CIENCE helps you hire competent consultants and SDRs at a fraction of the price. They’re also very tech-savvy, harnessing the power of AI, along with their human employees. Their high customer ratings and impressive efficiency (launching campaigns in as little as ten days) make them one of the best lead generation companies of 2020.

What We Disliked

Most CIENCE employees are based in the US. But they still outsource some of the tasks to cheap labour countries. If this is an issue for you, skip this one. 

CIENCE User Reviews

CIENCE is one of the top 10 lead generation companies on the B2B rating platform Clutch.co, ranking higher than older and more established companies. Their novel approach to lead generation, clear and transparent pricing and competent sales representatives drive more and more clients to switch to CIENCE. 

We Recommend CIENCE For

CIENCE is perfect for midsize to large B2B companies looking for competent, detail-oriented SDRs. 

Belkins
Belkins
Belkins

BEST FOR SMALL TO MIDMARKET COMPANIES

Starting at
Get a Quote
  • FREE PLAN: No
  • EXCLUSIVE LEADS: No
  • NICHES: Information technology, marketing, business services
  • COST-PER-LEAD PRICING: Yes
  • Outstanding scalability
  • Highly engaged and competent employees
  • Professional call center services
  • Advanced marketing software products
  • Competitive pricing structure
  • Experience in multiple niches
  • Outsourcing to non-US staff

Target the appropriate prospects and improve your outreach efforts with Belkins’ qualified lead generation services.

What Is Belkins

Belkins helps you generate leads through targeted research, email deliverability services, and LinkedIn marketing to find the right buyers and decision-makers. Their results-driven service has yielded millions of leads and conversions for clients from diverse B2B niches.

They also offer call center services like appointment setting. 

Belkins Pricing

Belkins plan prices are quote-only, but depending on the service, their payment model varies as follows:

Appointment Setting 

All plans have a guaranteed minimum of bookings per month and include a dedicated team for mailbox optimization, copywriting, template A/B testing, qualification, and appointment setting. You’ll also get weekly reports and sync calls. 

The plans vary by the number of leads per month, guaranteed minimum bookings, and contract duration. 

Lead Research 

Their Lead Research and Data Enrichment plans include ideal buyer persona, account-based intelligence and research, as well as multiple data sources.

The Lead Research plan also comes with cross-database scraping and company data to help you get more comprehensive and higher-quality information. 

Email Deliverability Services

Are prospects getting your emails? To avoid going to spam, Belkins offers email audits and fix plans. Their price varies, depending on the number of email addresses or mailboxes you want to optimize.  Great to go with your email hosting.

LinkedIn Marketing

LinkedIn can help you get in touch with virtually any professional in the world. Belkins’ Outreach and Influencer plans help you build connections, establish authority, and find prospects through the platform. Their pricing is based on contract duration and the number of new connections per month. 

Belkins Best Features

Belkins offers several unique lead generation features like email deliverability and LinkedIn marketing, along with more traditional strategies. They help you execute meaningful campaigns and attract valuable leads at an affordable price. 

What We Disliked

Just like CIENCE, Belkins outsources to non-US employees. 

While Belkins agents are well-trained and efficient at their job, they’re not based in the US. If you’re looking for American-only outsourcing, this isn’t the company for you. 

Belkins User Reviews

Belkins has a solid online reputation as one of the top B2B lead generation companies. Clients are impressed by the personal attention, professionalism, and efficiency at expanding their customer base. 

We Recommend Belkins For

Belkins is an excellent option for small to midsize companies who want high-quality services but work on a limited budget.

Martal Group
Martal Group
Martal Group

BEST FOR SMALL TO MIDSIZE TECH COMPANIES

Starting at
Get a Quote
  • FREE PLAN: No
  • EXCLUSIVE LEADS: No
  • NICHES: B2B information technology
  • COST-PER-LEAD PRICING: No
  • Qualified and sales-driven team
  • In-depth research
  • Competent marketing collateral building
  • High conversion rates
  • Fully North America-based team
  • Latent lead generation cycle

North America-based Martal Group is a high-value solution for B2B companies who want to create a new base of prospects, make sales, and keep their clients happy.  

What Is Martal Group

Martal Group deploys sales-specialized teams to help you find prospects and create winning workflows. Their North America-based staff helps you build winning funnels with highly-qualified leads at a fraction of the in-house price. But they’ll also support you after you make a sale – with their onboarding and account management services.  

Martal Group Pricing

Martal has three service tiers: 

  • Lead generation with a lead list as a deliverable. 
  • Lead generation and customer onboarding, which also includes sales services, negotiation, and customer onboarding. 
  • Lead generation, customer onboarding, and account management, including deal flow strategizing and long-term client value management. 

To get a price quote for your needs, contact their sales team. 

Martal Group Best Features

Martal Group goes above and beyond to support your long-term success. They can help you at every step of acquiring a new customer – building the buyer persona, finding the right contacts, and closing the deal. But Martal specialists can also provide onboarding services, along with account management that ensures customer satisfaction. 

What We Disliked

Though Martal Group’s service offer is stellar, they could stand to speed up the lead generation cycle.

Martal Group User Reviews

Martal Group user reviews are overwhelmingly positive, with clients praising their goal-oriented approach, repeatable results, and sales insight beyond lead generation. 

We Recommend Martal Group For

Small to midsize companies will benefit most from Martal Group, especially those who lack the in-house manpower for continuous prospecting, negotiation, sales closing, and onboarding.

Discover.org
Discover.org
Discover.org

B2B SALES & MARKETING

Starting at
Get a Quote
  • FREE PLAN: No
  • EXCLUSIVE LEADS: No
  • NICHES: Multiple B2B niches, including IT
  • COST-PER-LEAD PRICING: No
  • Targeted, high-quality information
  • 95% guaranteed accuracy
  • Continuous data validation
  • Robust CRM integrations
  • Detailed organization charts
  • Outstanding customer support
  • Pricier than alternative options
  • CRM integration glitches

Accurate and comprehensive information to help you reach decision-makers with unparalleled precision.   

What Is Discover.org

Discover.org helps you discover your ideal customers with actionable intelligence. Their unique data coverage features include: 

  • 100% human-verified data
  • 95% guaranteed accuracy
  • Detailed organization charts
  • Information verified every 90 days

You start by creating your buyer persona to target. Then, Discover.org finds matching profiles of decision-makers in your market, and they help you get in touch. 

How do you know if the lead will turn into a customer? 

Discover.org’s company and contact rating system helps you evaluate opportunities, predict success, and prioritize your efforts accordingly. This unique approach makes them one of the top online lead generation companies for B2B businesses of all sizes. 

Discover.org Pricing

Discover.org can offer different pricing solutions, depending on your needs and budget. Contact them for a quote or do the free trial to test the service. 

Discover.org Best Features

Some of the best aspects of choosing Discover.org are: 

  • Unlimited prospect data 
  • Department-level organization charts to help you understand seniority and decision making
  • Lead evaluation tools to help you prioritize prospects
  • High accuracy
  • Cost-effective with a free trial available 

While Discover.org doesn’t offer direct outreach or marketing strategy like other companies on this list, the results they yield are impressive

Ultimately, you’re looking for high-quality leads that will buy your product or service. Discover.org delivers – and at a very competitive price. 

What We Disliked

While Discover.org is a useful tool if you have a purchase funnel ready, they’re not ideal for startups or companies without much brand awareness. Their leads are shared, meaning your potential clients might receive other offers as well. 

Discover.org is also not an outsourced voice service or sales strategy provider – they won’t work on a call script for you or send out cold emails. Your company will have to do this in-house or hire another vendor, which can rack up the costs.  

Discover.org User Reviews

The likes of GitHub, LG, and Panasonic have used Discover.org, and we understand why. The company has a rock-solid reputation for delivering high-quality sales leads at a very affordable price point.  

We Recommend Discover.org For

Discover.org is excellent for all companies, no matter the size. But their cost-effective services and high-value results make them one of the best lead generation companies for small businesses.

Strategic Sales & Marketing
Strategic Sales & Marketing
Strategic Sales & Marketing

BEST FOR B2B PRODUCTS

Starting at
Get a Quote
  • FREE PLAN: No
  • EXCLUSIVE LEADS: No
  • NICHES: B2B solutions, Finance, IT
  • COST-PER-LEAD PRICING: No
  • 30+ years of experience
  • Specialty in “complex” products
  • High-value qualified leads
  • Appointment setting and customer satisfaction services
  • Highly-trained US-based team
  • Less-than-stellar customer service

Decades of experience and data-driven solutions to supercharge your lead generation. 

What Is Strategic Sales & Marketing

Strategic Sales & Marketing is a sales lead generation company that specializes in “complex” B2B products. They’re a great choice if: 

  • Your product has a long sales cycle
  • Decision-makers are high up the hierarchy – C-level executives and above. 
  • You’re in a narrow niche, or your industry is very competitive

Their comprehensive set of services includes everything from market research and surveys to prospect outreach, appointment setting, and sales coaching to upskill your team. Essentially, Strategic Sales & Marketing specializes in the “tough cases,” helping you break through sales plateaus and keep increasing your revenue. 

Strategic Sales & Marketing Pricing

Strategic Sales & Marketing has a quote-based pricing scheme. They do offer packages to fit different organization sizes, so do reach out to get an offer. 

Strategic Sales & Marketing Best Features

The main perk of choosing Strategic Sales & Marketing is their unparalleled experience and expertise. The company has been around since 1989, and they have sales know-how that few other B2B lead generation companies can offer. This is why Strategic Sales & Marketing is such a great choice for hard-to-sell products – they are competent and provide a robust set of services to help you make sales. 

What We Disliked

Compared to other companies, Strategic Sales & Marketing doesn’t have the same stellar level of customer service. 

Strategic Sales & Marketing User Reviews

With over 30 years of experience, Strategic Sales & Marketing is one of the most well-established lead generation companies on our list. Their clients love the efficiency, professionalism, and high ROI of working with the agency. Another common point of praise is the wide range of high-quality services that Strategic Sales & Marketing offers, making them a one-stop destination for all your needs. 

We Recommend Strategic Sales & Marketing For

Strategic Sales & Marketing is the best choice for products with long sales cycles or otherwise complicated purchase funnels, regardless of the industry.

EBQ
EBQ
EBQ

BEST FOR SOFTWARE, HARDWARE, & CLOUD COMPANIES

Starting at
Get a Quote
  • FREE PLAN: No
  • EXCLUSIVE LEADS: No
  • NICHES: Information technology
  • COST-PER-LEAD PRICING: No
  • IT specialized
  • Impressive scalability
  • Comprehensive sales and marketing services
  • Highly-engaged and well-trained staff
  • Data-driven approach with repeatable results
  • One niche only
  • Not ideal for startups

With a singular focus on tech companies, EBQ is one of the best lead providers for software, hardware, and cloud services firms

What Is EBQ

EBQ is an information technology niche lead provider that caters to every step of creating a sales funnel. The company can help you with:

  • Building a lead generation database
  • Comprehensive marketing to nurture leads
  • Appointment setting
  • Quota-driven outsourced sales 
  • Client experience (both inbound support and outbound customer care)

EBQ Pricing

EBQ’s sales and marketing funnel services are quote-based, so contact their sales team to get an offer. 

EBQ Best Features

The company’s industry-specific knowledge in the tech sector is its main perk. Plus, EBQ offers a wide range of professional services executed by competent staff, and scalable to fit your needs. 

What We Disliked

EBQ’s focus on IT companies likely provides them with enough clients, but it means they’re not the best choice for non-tech firms. Like other sales lead generators, EBQ is also not great for startups in the beginning stages of development. Though they are industry-specialized, EBQ still heavily relies on the information you provide. They are very open and adaptable, but you have to give them something to work with. 

EBQ User Reviews

EBQ clients are thrilled about the company’s IT-focused approach since it means less time on setup etc. You can count on EBQ to understand your business – both because they have the experience and because they’re great at listening and doing their homework. 

We Recommend EBQ For

EBQ is best for tech companies, whether you’re selling software, hardware, or a cloud-based service.

Intelemark
Intelemark
Intelemark

BEST FOR ENTERPRISE & MIDRANGE B2B COMPANIES

Starting at
Get a Quote
  • FREE PLAN: No
  • EXCLUSIVE LEADS: No
  • NICHES: Healthcare, Finance, B2B
  • COST-PER-LEAD PRICING: No
  • Results-driven
  • Experienced and knowledgeable reps
  • Business intelligence gathered with every call
  • Responsive and adaptable
  • More affordable than competitors
  • Low dials-to-lead percentage
  • Not great for long sales cycles

With 20 years in the game, Intelemark has the knowledge and expertise to generate qualified leads for virtually any B2B niche. 

What Is Intelemark

Intelemark is a market-driven lead provider that helps you create and maintain a full pipeline of prospects, no matter your niche. Twenty years of experience and 90% customer satisfaction make them one of the best-established sales lead generation companies

Intelemark is virtually a one-stop solution to most marketing and sales efforts. They offer a full range of services to increase brand awareness, find sales leads, and build relationships that close deals.

Intelemark Pricing

Intelemark’s services have quote-only pricing with flexible offers available for long-term clients. 

Intelemark Best Features

The outstanding service, expertise, and efficiency set apart Intelemark as one of the top lead generation companies for 2020. This is also one of the most versatile companies on our list, covering virtually all sales needs you might have. Beyond their lead generation program, they will also do market research, conduct online surveys, manage event registration, support you in trade shows, and so much more! 

What We Disliked

Though Intelemark has a robust service offer, they’re not the best choice for products with long sales cycles, since this will quickly rack up your costs and reduce ROI. 

Intelemark User Reviews

Intelemark clients often include companies in the healthcare & medical and tech space, both highly competitive and presenting unique challenges. Adaptability, communication, and transparency are essential for successful sales lead generation services in these niches. Users commend Intelemark’s team for acting like a partner, not a vendor and taking the time to provide a tailored, results-driven service. 

We Recommend Intelemark For

Intelemark is one of the best lead generators for mid-size to large firms, looking for a one-stop, high-quality solution for outbound and inbound lead generation.

Blue Zebra
Blue Zebra
Blue Zebra

BEST FOR SMALL TO MIDRANGE B2B COMPANIES

Starting at
$ 2500
  • FREE PLAN: No
  • EXCLUSIVE LEADS: No
  • NICHES: Multiple B2B niches, including healthcare and finance
  • COST-PER-LEAD PRICING: No
  • Highly-qualified leads
  • Appointment setting
  • Daily reporting
  • Cost-effective
  • Generous refund policy
  • Competent and experienced telemarketers
  • Not specialized
  • No customer satisfaction and retention services

Do you want high-quality leads? Blue Zebra can find them for you.  

What Is Blue Zebra

Blue Zebra is a B2B lead generation service, which prioritizes quality and potential for conversions. Their strict qualification guidelines ensure your company can reach decision-makers and boost sales. 

They will research prospects, find the right person, and get you on a call and meeting with them. Blue Zebra combines high-quality lead generation with appointment setting for an efficient and cost-effective solution.

Blue Zebra Pricing

To start working with Blue Zebra, you begin a pilot project. This initial investment will set you back $2,500 and includes strategy development, creating a script and list. Then, they will have a dedicated appointment setter dialing prospects in your space for three weeks. This allows you to test out the script and make changes. Your starting costs also include a $1,250 initial customization fee

Renewal packages depend on the volume of work – their sales team will help you work out a plan that helps you achieve the best ROI. 

Finally, and most impressively: 

If you decide not to hire Blue Zebra, all costs are refundable, minus the initial customization fee. 

Blue Zebra Best Features

Blue Zebra stands out with a sales-driven approach, which comes through in every step of the process. Leveraging their business knowledge and the information you provide, they will create a strategy to attract leads, test it out, and continue to make improvements. Their plans also include comprehensive dialing reports to evaluate how the market reacts to your offer.   

The commitment to delivering high-value leads sets Blue Zebra apart as one of the best B2B lead generation companies

What We Disliked

While Blue Zebra does a great job of adapting to your needs, they lack niche-specific knowledge. Blue Zebra’s sales experts are generalists with impressive business acumen, but you will have to feed them information about your sector and review the script before trying it on clients. 

Blue Zebra User Reviews

Companies that have worked with Blue Zebra give overwhelmingly positive reviews for the service. The key points of praise include the price to quality ratio, with one executive estimating they save $500-$1000 per month by working with Blue Zebra. 

We Recommend Blue Zebra For

Blue Zebra is one of the best lead generation services for small to mid-sized companies that expect high-value and hope for some savings with their outsourcing.

Quality Contact Solutions
Quality Contact Solutions
Quality Contact Solutions

BEST FOR ENTERPRISE TO MIDMARKET ORGANIZATIONS

Starting at
$ 2500
  • FREE PLAN: No
  • EXCLUSIVE LEADS: No
  • NICHES: Multiple industries from agriculture to healthcare
  • COST-PER-LEAD PRICING: No
  • Experience in multiple niches
  • Data protection compliant
  • Inbound and outbound marketing services
  • Affiliated with multiple professional organizations
  • Cost control and re-allocation
  • Pricier than alternatives
  • Less-than-outstanding customer support

Established, compliant, and industry-savvy, Quality Contact Solutions is one of the most versatile outsourced lead generation services out there. 

What Is Quality Contact Solutions

Quality Contact Solutions is a multi-niche B2B lead generation firm and call center. They stand out with multiple data safety compliance certifications, years of experience, and industry know-how in various sectors. 

Quality Contact Solutions Pricing

The exact cost of your plan will depend on volume and goals. Depending on your needs, expect a setup fee ($2,500 to $10,000 or rarely higher) and paying hourly pay-for-performance, or hourly plus performance for the agents. To get a personalized quote, contact Quality Contact Solutions’ sales team. 

Quality Contact Solutions Best Features

The main perk of this lead generation service is their multi-industry experience and knowledge. 

Are you in agriculture? They know how to speak “farm.” 

Do you offer financial services? Quality Contact Solutions has the expert agents and the PCI Level 1 certification to safely process customer and company data. 

What We Disliked

While this is one of the best-established and highest-quality lead generation companies, they could stand to improve their customer service. The reps were harder to reach (compared to competitors), and there wasn’t a chat feature. 

Quality Contact Solutions is also pricier than alternatives

Quality Contact Solutions User Reviews

Virtually all Quality Contact Solutions reviews praise their adaptability and professionalism, as well as vast industry experience. While most clients have no complaints, some point out the higher pricing point as a disadvantage. 

We Recommend Quality Contact Solutions For

Quality Contact Solutions is a reliable lead generation partner for mid-market or enterprise-level organizations who want expertise and don’t mind the larger price tag.

Office Sense/Asnwer Hero
Office Sense/Asnwer Hero
Office Sense/Asnwer Hero

BEST FOR A LARGE VOLUME OF INBOUND CALLS

Starting at
$ 39 /mo
  • FREE PLAN: No
  • EXCLUSIVE LEADS: No
  • NICHES: Multiple B2B and B2C niches
  • COST-PER-LEAD PRICING: No
  • Bilingual agents
  • Comprehensive live answering solutions
  • Inbound and outbound voice services
  • Affordable pricing
  • Communicative and transparent
  • Limited industry-specific experience
  • Reported technical issues

Cut costs on voice services, while boosting lead generation and revenue with Office Sense. Here’s what you need to know about them: 

What Is Office Sense

Office Sense (now known as Answer Hero) is an all-in-one answering solution in English and Spanish. Their vetted reps provide a comprehensive range of virtual receptionist services, including lead capture. 

Answer Hero is primarily an inbound answering service, but their reps can do outbound calls for scheduling and appointments.  

Office Sense Pricing

Office Sense charges you a monthly fee, which includes a certain number of minutes. You can add extra call minutes at a set price, which depends on the plan. 

Office Sense’s subscription options include: 

  • Economy – $39/month for 10 minutes and $1.49 to add minutes
  • Starter – $79/month for 50 minutes and $1.39 to add minutes
  • Popular – $129/month for 100 minutes and $1.25 to add minutes
  • Pro – $249/month for 250 minutes and $0.99 to add minutes
  • Business – $449/month for 500 minutes and $0.95 to add minutes
  • Executive – $749/month for 1000 minutes and $0.85 to add minutes
  • Premier – $1049/month for 1500 minutes and $0.80 to add minutes
  • Enterprise – $1395/month for 2000 minutes and $0.75 to add minutes

Office Sense also charges $0.06 per minute for transferred calls (once their agent is off the phone). Other than that, their plans are all-inclusive and don’t have any hidden fees. 

Office Sense Best Features

Office Sense stands out with its bilingual service in Spanish and English, which comes in handy if your business is in the Americas. Their affordable and straightforward pricing structure is also a major perk, and so is the no-fuss onboarding process

What We Disliked

Office Sense is not a lead generation agency per se. Instead, they offer stellar customer support and virtual receptionist services, which include lead capture

Office Sense User Reviews

Office Sense has outstanding customer reviews on the internet, with clients praising their professionalism, responsiveness, and cost-effective solutions. 

We Recommend Office Sense For

Office Sense is great for the US market or the Americas. Their pricing makes them accessible even for companies with modest budgets, and the 365/24/7 service ensures you won’t miss any leads.

Hit Rate Solutions
Hit Rate Solutions
Hit Rate Solutions

BEST SCALABLE VOICE SERVICES

Starting at
Get a Quote
  • FREE PLAN: No
  • EXCLUSIVE LEADS: No
  • NICHES: Multiple B2B industries, adaptable to your needs
  • COST-PER-LEAD PRICING: No
  • Inbound and outbound solutions
  • Results-driven
  • Scalable
  • Cost-effective
  • Experienced and highly-qualified agents
  • Non-US staff
  • Not industry-specialized

American-owned and Philippines-based Hit Rate Solutions boast high-value services at a very competitive price. What more can you ask for? 

What Is Hit Rate Solutions? 

Hit Rate Solutions is easily one of the most affordable lead generation services, owing to its Philippines-based call centers. They offer high-quality voice solutions for prospect outreach and customer support (including tech support.) Hit Rate’s scalable and cost-effective offer is perfect for sales teams that want to boost their results without breaking the bank. 

Hit Rate Solutions Pricing

Hit Rate offers both inbound and outbound services at quote-based pricing. They’re very flexible and low-commitment when it comes to cost, though. Contact them on their US or Australia phone to get an offer for your business. 

Hit Rate Solutions Best Features

The main perks of choosing Hit Rate Solutions include: 

  • High volume of leads
  • Outbound calling with personalized scripts and strategies
  • Customer satisfaction and re-engagement
  • Reduced costs for outreach and support

What We Disliked

Hit Rate Solutions is one of the most comprehensive services on this list. They’re a lead generation call center, but also offer customer service and technical support. So, while their voice services cover virtually all your needs, they don’t provide specialized sales and marketing support.

What is more, since they are so low-cost and versatile, Hit Rate Solutions lack specific industry know-how. Don’t expect them to know the ins and outs of your sector – you’ll have to work with them to get the script right. 

Hit Rate Solutions User Reviews

Hit Rate Solutions reviews online are overwhelmingly positive, though there aren’t a lot of them. Clients are mostly impressed by the company’s affordable pricing, attentiveness, and commitment to customer satisfaction. The main point of praise is the price to efficiency ratio – most managers agree they’ve cut costs, without sacrificing results. 

We Recommend Hit Rate Solutions For

Hit Rate Solutions is your best choice for a low-cost sales lead generator, as well as customer support and virtual assistant services. They’re a solid choice for small to medium-sized companies who need an affordable, effective, and scalable solution.

Great Lead Generation Companies That Didn’t Make the Cut

These lead generation companies didn’t make it to our list, but we still think they offer high-quality services: 

  • Upcall delegates your outbound calls and emails to US-based agents. 
  • TeleContact is a Russian call center with thousands of well-trained employees for voice services. 
  • Magellan Solutions is a top-rated Philline-based call center for outsourcing inbound and outbound calls.  
  • Pereus Marketing is a cold call outsourcing company, offering lead generation and appointment setting, as well as sales consulting and even event marketing services. 
  • Out2bound.com helps you develop a winning funnel to drive conversions and increase revenue. 

And here are the steps we used to rank the best lead generation companies of 2020:

How We Ranked the Best Lead Generation Companies

There are thousands of lead generation companies in the USA. How did we choose the best? Here are the exact steps: 

Experience and Industry Knowledge 

How long has the company been around? Do they really have the sales and marketing skills that they promise? How about specific industry knowledge? 

These were the first questions we asked when evaluating an agency. Some of our top-rated lead-generation companies have decades of experience – Strategic Sales & Marketing has been around since 1989. Others specialize in just one niche – EBQ focuses solely on tech companies. Others have multi-niche knowledge because of their large teams – Quality Contact Solutions is one of the most versatile companies on the list, having worked with organizations in diverse sectors throughout their 20-year history. 

Either way, we evaluated a company’s business acumen (experience in sales, outreach strategy, lead qualification, etc.) and their industry-specific knowledge (being able to talk to your potential clients in their language.)

Pricing 

Most of the companies on the list have quote-based pricing, so we couldn’t publish any numbers. But we evaluated the plans, pricing model, and refund policies. Blue Zebra, for example, stood out with a generous money-back guarantee. If you’re unhappy with their work, you can get almost all of your initial investment back.  

Efficiency

Lead generation is only useful if it leads to sales. So, we looked at how companies qualified their leads. Some agencies stood out here – for example, Discover.org verifies data every 90 days, they have a 95% accuracy guarantee, and provide comprehensive organization charts, not just names and contacts. 

Reputation

Outsourcing lead generation takes a degree of trust since the agency will be representing you and your business. Even if their part is only cold calling and appointment setting, this is still the first point of contact for potential customers. For companies that also offer client care, inbound support, and customer revival, this is even more important. 

We read through lead generation company reviews to only include agencies with high ratings by previous clients. 

Unique Features

Finally, we considered additional perks and unique aspects of each vendor. For example, CIENCE impressed us with the combination of AI/machine learning and high-value human talent. Companies with a distinctive strategy and a commitment to innovation can deliver the kind of results their ‘traditional’ competitors can’t. 

How to Choose Lead Generation Companies? 

Not all lead gen companies are the same. Here are some questions to ask their reps before making a choice: 

Do You Have Experience in My Niche? 

Most companies don’t specialize in one industry only. EBQ is an exception here, and they’re one of the best IT lead generation companies

But even if the firm doesn’t focus on one niche, it’s still vital that they have experience in it. For example, Quality Contact Solutions has industry knowledge in multiple niches – from agriculture to finance and healthcare. 

When they talk to your potential clients, you know they’ll sound professional. Since the lead generation service represents your company, this is essential – it’s the first impression prospects will have. 

How Do You Find Leads? 

Some agencies offer full-stack marketing solutions, including email, content marketing, and social media outreach. Others primarily focus on outbound calls to decision-makers. Ask the company about their lead generation to see if their strategy aligns with your goals and discuss ways to tailor efforts to the market. 

What Qualifies a Lead? 

Not all leads turn into customers. 

But if you get high-quality, qualified leads, the chances of closing a sale increase, right? 

So, make sure you and the lead generation agency are on the same page regarding qualifying leads. Not only will this prevent misunderstandings, but it will also directly affect the return on your investment

Are Leads Exclusive? 

Shared leads are cheaper, and you can get a higher volume. But the shared leads model also means potential customers will be getting multiple offers. If you’re yet to build brand awareness, you might not get the conversion you hope for. 

Exclusive leads are pricier and fewer (since the company only gives them to you.) The higher lead price also increases the chance of lead fraud, which is why it’s important to choose reputable B2B lead generation companies. But the results are impressive – exclusive leads are more likely to turn into buying customers, and they’re perfect for initiation of consumer interest

Most lead generation agencies use a combination of shared and exclusive leads to balance out cost and lead quality. Either way, discuss the type of leads before you start working with the company and come up with a plan to maximize your ROI

What Are Your Pricing Plans?  

With lead generation companies, you are spending money to make money. Do set a budget before you start talking to agencies and negotiate within it.

Consider the pricing model, too. Do they charge per lead, per conversion, or an hourly rate? Some companies (like Blue Zebra) have a refund policy, where you can get your money back if you’re not happy with the results. 

Finally, think about scalability. Pricing plans that adapt to large-volume orders can save a lot of money as your business grows.  

Best Lead Generation Companies: Final Thoughts

Why would you hire somebody to find leads? Isn’t that what sales teams are for? 

Yes, sure. 

But B2B lead generation companies specialize in doing that; they have the know-how, the outbound calling resources, the lists and connections that you’d have to build from scratch. In a lot of cases, outsourced lead generation ends up being more efficient and significantly cheaper

Your sales team can focus on contacting pre-qualified leads, presenting your product, and closing sales, instead of building marketing funnels and doing cold calling. Depending on your business, the savings and return on investment can be impressive. 

So, if you want to boost your sales and increase your revenue, lead generation services might be just what you need. Check out our top picks above and contact them with your company information to get a quote!

FAQ

What Is a Lead Generation Service?

Lead generation services find prospects and help you turn them into buying customers. Some agencies specialize in just one step of this process – for example, outbound calling. Others provide a full suite of solutions for every step of the sales funnel.  By outsourcing lead generation, you can take pressure off your sales team, cut in-house staff costs, and increase your revenue

What Is the Best Lead Generation Software?

Some of the best lead generation tools include: 

  • Email marketing software like ConvertKit and MailChimp
  • CRMs like Hubspot
  • Email address finders like Hunter, Voila Norbert, and AeroLeads
  • Automated outreach programs like Hoovers and OutreachPlus

But software subscriptions quickly add up, and so does hiring and maintaining a large sales team. You can cut costs and boost conversions by hiring a company for outsourced lead generation to find qualified leads, book appointments, and even close sales for you. 

What Is the Best Real Estate Lead Generation Company?

Some of the best real estate lead generation companies include Zillow Premier Agent (for buyer leads) and Market Leader (for guaranteed leads.) Many of the B2B lead generation companies on our top list are also great for real estate – Intelemark and CIENCE are among our top picks. 

Are Lead Generation Companies Worth It?

Yes, they are. Outsourcing to sales lead companies can cut your costs, improve your funnels, and significantly boost your revenue. Depending on the size of your business, you could save thousands of dollars every month by hiring an outside sales team to find and qualify prospects. To help you choose, we ranked the best lead generation companies for different niches and needs – use this article as a starting point to find the best match for you.