Best Reputation Management Companies in 2021

Need help choosing a reputation management service?

We reviewed a few that are sure to make you well-loved among your customers.

Our evaluation methodology:

  1. We scoured the Web for the best reputation management companies.
  2. We signed up for each one and explored their services.
  3. We reviewed the best-performing reputation management firms in full.

Check out the detailed reviews below and find the best service to build your online image.

Best Reputation Management Companies of 2021

1. Brand24

Brand24 is a sleek, feature-rich reputation monitoring tool. They keep track of the online conversations about your brand, sifting through hundreds of thousands of social media profiles, podcasts, and newsletters. You get the information in a neat dashboard, along with granular analytics, plus client and lead outreach tools. FULL REVIEW

  • Robust reputation monitoring
  • Customizable alerts
  • Marketing insight for data-driven decisions
Try Now

Show More

Brand24 is a sleek, feature-rich reputation monitoring tool. They keep track of the online conversations about your brand, sifting through hundreds of thousands of social media profiles, podcasts, and newsletters. You get the information in a neat dashboard, along with granular analytics, plus client and lead outreach tools. FULL REVIEW

Free version

14-day free trial

Integrations

Social media

Mobile app

iOS, Android

OS

Web and mobile-only

Brand building

Yes

Removal of bad reviews

No

SEO

Yes

Business size

Small, medium

2. Hootsuite

Social media powerhouse Hootsuite brings all your profiles together in an easy-to-navigate dashboard. You can plan, create, and publish content with ease. Hootsuite also allows you to manage client communications, collaboration, and reputation—all in the same place. FULL REVIEW

  • Comprehensive solution
  • Opinion monitoring and metrics
  • Campaign planning
Try Now

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Social media powerhouse Hootsuite brings all your profiles together in an easy-to-navigate dashboard. You can plan, create, and publish content with ease. Hootsuite also allows you to manage client communications, collaboration, and reputation—all in the same place. FULL REVIEW

Free version

Yes—limited free version, 30-day free trial

Integrations

150

Mobile app

iOS and Android

OS

No desktop app

Brand building

Yes

Removal of bad reviews

No

SEO

No

Business size

Medium, large

3. DemandForce

DemandForce is a reputation management tool with a twist. Their core business is based on automated patient communication and reminders for medical and dental practices (and beyond.) But the company also helps you solicit reviews, gain exposure with local listings, and retain patients with advanced email marketing. It’s hands down the best reputation management software for the health and medical industry—and it’s HIPAA compliant, too! FULL REVIEW

  • Multi-channel appointment reminders
  • Encourage client reviews
  • Automated email marketing
Try Now

Show More

DemandForce is a reputation management tool with a twist. Their core business is based on automated patient communication and reminders for medical and dental practices (and beyond.) But the company also helps you solicit reviews, gain exposure with local listings, and retain patients with advanced email marketing. It’s hands down the best reputation management software for the health and medical industry—and it’s HIPAA compliant, too! FULL REVIEW

Free version

No

Integrations

160

Mobile app

iOS and Android

OS

Web and mobile-only

Brand building

No

Removal of bad reviews

No

SEO

No

Business size

Small, medium, large

4. BirdEye

BirdEye is a one-stop-shop for all things internet reputation. From gathering reviews with automated messaging and optimizing client and lead communications to managing customer satisfaction—it’s the tool that does it all! FULL REVIEW

  • Automated review management
  • One-stop client communication
  • Ticketing and customer satisfaction
Try Now

Show More

BirdEye is a one-stop-shop for all things internet reputation. From gathering reviews with automated messaging and optimizing client and lead communications to managing customer satisfaction—it’s the tool that does it all! FULL REVIEW

Free version

Yes

Integrations

1000+, including Salesforce, Shopify, Hubspot, and appointment management apps

Mobile app

iOS and Android

OS

Windows, Mac, Linux

Brand building

Yes

Removal of bad reviews

No

SEO

Yes

Business size

Medium, large

5. Podium

Podium is a robust review gathering and management tool that helps you build your online reputation without spending hours trying to contact clients. It also makes customer relationships a breeze with its text-based payments, live chat widget, and even video support features. FULL REVIEW

  • Easy-to-use
  • Highly hands-off approach
  • Automated review capture
Try Now

Show More

Podium is a robust review gathering and management tool that helps you build your online reputation without spending hours trying to contact clients. It also makes customer relationships a breeze with its text-based payments, live chat widget, and even video support features. FULL REVIEW

Free version

No

Integrations

10+

Mobile app

iOS and Android

OS

Web and mobile-only

Brand building

No

Removal of bad reviews

No

SEO

Yes

Business size

Medium, large

6. BrandYourself

Is your personal brand struggling? BrandYourself will help you clean up your online reputation and highlight accomplishments rather than mugshots or pictures from parties. With DIY software-based solutions, as well as personal consultancy, they’ll clear your name and boost your brand to impress clients, employers, or even future dates. FULL REVIEW

  • Great for personal SEO
  • Negative review suppression
  • Online privacy boost
Try Now

Show More

Is your personal brand struggling? BrandYourself will help you clean up your online reputation and highlight accomplishments rather than mugshots or pictures from parties. With DIY software-based solutions, as well as personal consultancy, they’ll clear your name and boost your brand to impress clients, employers, or even future dates. FULL REVIEW

Free version

Free tools available

Integrations

10+

Mobile app

No

OS

Web-based only

Brand building

Yes

Removal of bad reviews

Yes

SEO

Yes

Business size

Small

7. Gadook

Florida-based reputation managers at Gadook will help you gather positive reviews, react to negative comments, and improve public opinion about your company. Whether you’re a new business, established firm, or an individual looking to boost their reputation, Gadook offers personal solutions with comprehensive marketing from vetted experts. FULL REVIEW

  • Full-stack reputation marketing
  • Great for individuals and businesses alike
  • SEO boost
Try Now

Show More

Florida-based reputation managers at Gadook will help you gather positive reviews, react to negative comments, and improve public opinion about your company. Whether you’re a new business, established firm, or an individual looking to boost their reputation, Gadook offers personal solutions with comprehensive marketing from vetted experts. FULL REVIEW

Free version

No

Integrations

No

Mobile app

No

OS

Web and consultant-only

Brand building

Yes

Removal of bad reviews

Yes

SEO

Yes

Business size

Small, medium

8. SubmitEdge

Starting a business? Working without a web presence? Whether you’re a mom who pop-shops or an online retailer, SubmitEdge will help you establish your company online. Its comprehensive SEO and social media services deliver results—they’ve helped 10,000 businesses and counting. FULL REVIEW

  • Decade of experience
  • Robust SEO features
  • Social media marketing
Try Now

Show More

Starting a business? Working without a web presence? Whether you’re a mom who pop-shops or an online retailer, SubmitEdge will help you establish your company online. Its comprehensive SEO and social media services deliver results—they’ve helped 10,000 businesses and counting. FULL REVIEW

Free version

No

Integrations

5

Mobile app

No

OS

Web-only

Brand building

Yes

Removal of bad reviews

No

SEO

Yes

Business size

Small, medium, large

Best Reputation Management Companies – Reviews & Comparisons

Reputation management firms boost your public image. They can: 

  • Clean up negative reviews
  • Encourage positive ratings
  • Monitor and analyze conversations about your brand
  • Help you increase website traffic
  • Manage social media for your brand
  • … and a lot more!

In this article, we at HostingTribunal ranked the best reputation management companies for all business sizes and niches!

The Best Reputation Management Companies - Detailed Reviews

Brand24
Brand24
Brand24

COMPREHENSIVE OPINION MONITORING

Starting at
$ 49 /mo
  • Free version 14-day free trial
  • Integrations Social media
  • Mobile app iOS, Android
  • OS Web and mobile-only
  • Brand building Yes
  • Removal of bad reviews No
  • SEO Yes
  • Business size Small, medium
  • Robust reputation monitoring
  • Customizable alerts
  • Marketing insight for data-driven decisions
  • Easy-to-navigate dashboard
  • Slack integration
  • Affordable pricing
  • Limited monthly mentions
  • No desktop app

What Is Brand24?

Brand24 is a reputation monitoring service. They keep track of online conversations about your brand and organize information into one easy-access dashboard

Brand24 works as a web service or mobile app (no desktop program) and helps you: 

  • Track brand mentions on Facebook and Instagram. 
  • Monitor newsletters and podcasts—tracking over 40,000 newsletters and 800,000 active podcasts. 
  • Understand brand sentiment with automated sentiment analysis. 
  • Measure engagement level across communities. 
  • Contact customers to respond to reviews or follow up on conversations. 
  • Generate leads using social media. 

The dashboard layout is neat and easy to navigate, but it’s also surprisingly feature-rich.  With tools like an authority index for discussion participants, actionable data-driven insights, and alerts for any sudden public conversation changes, it’s more than just a simple reputation monitoring service.

Pricing

First things first, you can try out Brand24 with a 14-day free trial.

For that period, you can try a mix of the Premium and Max plans and you don’t have to give your credit card information to get started. 

Plus 

The low-tier plan covers all the basics for $49/month:

  • Social media monitoring
  • Podcast and newsletter tracking
  • Data insight
  • Sentiment analysis
  • Slack integration

To improve your digital reputation management strategy, you can monitor up to 5 keywords and learn about up to 5,000 mentions. Updates happen every 12 hours. Teams are limited to 5 members. 

Premium 

For $99/month, you can track ten keywords and learn about 100,000 brand mentions. Invite up to 10 members to your team and enjoy additional features like: 

  • PDF and Excel report export
  • Social media reach analytics
  • 24/7 live, email, and phone support
  • Organize mentions with tags
Max

The top-tier plan will set you back $199/month for 20 keywords, 250,000 mentions per month, and 99 users on your team. 

It comes with a dedicated consultant to help with onboarding and use. As part of the social media reputation management, you also get insight into the popularity of specific mentions on social media. 

Brand24 Best Features

  • Comprehensive brand monitoring 
  • Slack integration
  • Marketing analytics and actionable insight
  • Customizable opinion-change alerts
  • Sleek interface 
  • Affordable pricing

What We Disliked

  • No desktop app
  • Limited mentions per month

Brand24 User Reviews

Brand24 offers staple reputation management services, so it’s popular among small businesses, mid-size companies, and consultancies alike. 

Users love the simple interface and data analysis, combined with powerful opinion monitoring functions. Or, in simple words: 

Brand24 tells you what others are saying about your company. They sort through social media, newsletters, and podcasts for you. Then they present that information and help you make data-driven decisions. 

Most reviewers love this combination of comprehensive monitoring and easy-to-use layout.

But some people complain about spam comments littering their reports and hard-to-set up filters. The pricing also gets expensive, especially with the monthly mentions quota.

Overall, Brand24 is a well-liked review management company, but there are still some details to polish for a 10/10 experience.

We Recommend Brand24 For…

Brand24 works well for any size of business. However, since the monthly mentions and keywords are limited for all plans, it works best for small and mid-size companies.

Hootsuite
Hootsuite
Hootsuite

BEST SOCIAL MEDIA MARKETING

Starting at
$ 19 /mo
  • Free version Yes
  • Integrations 150
  • Mobile app iOS, Android
  • OS No
  • Brand building Yes
  • Removal of bad reviews No
  • SEO No
  • Business size Medium, large
  • Comprehensive solution
  • Opinion monitoring and metrics
  • Campaign planning
  • Robust workflow optimization
  • Excellent integrations
  • Free resources and certification
  • 150 Hootsuite Apps
  • Not small-business-friendly
  • Add-ons increase price fast

What Is Hootsuite?

Hootsuite is a social media reputation management powerhouse, which supports you in every step of your social media campaign journey: 

  • Planning in a single, collaborative calendar
  • Content creation with image and video editing functions (and auto-adjusting to match network requirements)
  • Automatic publishing with screening and analysis add-on for easy validation before publishing

Once your posts are out there, Hootsuite helps you measure results with robust social listening tools. They also help you see how competitors are doing and understand market trends to stay on top of your industry. 

Already seems like a lot? It’s no accident that Hootsuite made our list of best reputation management companies. And there’s more!

Customer Relationship Management (CRM) tools help you manage client messages, respond on time, and integrate chatbots with hands-on agent interaction.

And Hootsuite also boasts advertising functionality for post boosting and ad campaign management.

Pricing

Hootsuite has four membership tiers, along with a personalized, quote-only enterprise solution. 

All paid plans come with a 30-day free trial with zero strings attached. The prices they list are pre-tax and billed annually.

Limited Free Plan

Get a taste of Hootsuite with three social profiles, 30 scheduled messages, and one user. It’s a neat way to try out the ORM company. But to make proper use of the services it offers, you’ll probably need a premium membership:

Professional 

For $19/month, you can manage ten social profiles with unlimited scheduling, including bulk and auto-scheduling and a unified calendar. You get $500/month for boosted post spend. Hootsuite Analytics will help you understand performance and export the metrics into pre-made templates. 

Team

For $99/month, you get 20 social profiles and up to 3 users on your team. 

The plan also helps you track URL analytics, enjoy $2,000/month boosted post spend, and export analytics into custom templates. 

To get the top online reputation management experience, each member of your team can get a Hootsuite certification and you can boost security by managing their permissions.  

Business

For $599/month, you can manage 35 social profiles with a team of 5-10 members, plus 15 add-on collaborators. To improve collaboration, you can organize by department or client and set granular permissions. 

This plan also includes automated message approvals, template libraries, one-stop campaign planning, tagging, and reporting, designed to help you streamline your workflow. The Hootsuite Ads upgrade helps you publish ad campaigns directly to Facebook and Google. 

Additional perks include the social listening add-on, the inbox message tagging and analytics, as well as 60 minutes of 1-on-1 training, priority support, and access to premium apps. 

Hootsuite Best Features

  • Full-stack social media marketing
  • Brand reputation management with monitoring, metrics, and campaign planning
  • Workflow optimization
  • Stellar integrations with social media, cloud storage, and Microsoft business apps
  • Product training and certification
  • 150 add-on apps to expand functionality

What We Disliked

  • Premium apps add costs fast
  • Better for larger companies

Hootsuite User Reviews

Hootsuite is one of the most popular solutions with social media marketers and marketing teams in general. Fans appreciate how straightforward and robust the platform is. It brings together all your socials in one easy-to-navigate space. From scheduling posts to managing customer relationships, Hootsuite does it all. 

A common point of complaint in reputation management companies reviews is the glitches and issues with connecting socials, and Hootsuite is no exception. 

The program can also be a bit tricky to set up, especially if you’re managing multiple profiles. If this is the case, take your time reading through their knowledge base or do one of their free courses to help you get started. 

We Recommend Hootsuite For…

Hootsuite is an excellent, multi-faceted solution for social media marketing and digital reputation management. But to make the most of it, you’ll likely need a higher-tier plan. Because of the subscription pricing, Hootsuite is better for mid-size to large companies and marketing consultants.

DemandForce
DemandForce
DemandForce

BEST FOR MEDICAL, DENTAL & WELLNESS PRACTICES

Starting at
Get a Quote
  • Free version No
  • Integrations 160
  • Mobile app iOS and Android
  • OS Web and mobile-only
  • Brand building No
  • Removal of bad reviews No
  • SEO No
  • Business size Small, medium, large
  • Multi-channel appointment reminders
  • Encourage client reviews
  • Automated email marketing
  • Proprietary scheduling tool
  • Telemedicine support solutions
  • HIPAA compliant
  • Integrated with most industry-specific apps
  • WebMD Enhanced Profile support
  • Pricey
  • Pushy sales strategy

What Is DemandForce?

DemandForce is a client relationship management tool, specifically for medical, dental, and veterinary practices, as well as chiropractors and salons. It automates appointments, sends out reminders, and helps you keep in touch with your patients—all within one platform. 

But DemandForce doubles as internet reputation management software. It helps you gather reviews and display them on your website to boost credibility. 

The WebMD integration helps you stand out from the competition with an Enhanced Profile. With Local Listings, you can feed information directly into Google Maps to help new clients find you. 

DemandForce also helps you retain current patients and clients with customer surveys and advanced campaign management tools, including industry-specific templates, easy targeting, and performance monitoring.

Pricing

DemandForce doesn’t give out pricing on their website, since solutions depend on your business size and needs. Some sources report around $399 per month with an initial (often waivable) setup fee. 

They do offer a free demo and consultation, so use that as an opportunity to see whether this is the best reputation management software for you and negotiate the price.

DemandForce Best Features

  • Tailored for medical practices, dentists, chiropractors, and salons
  • Automatic appointment reminders via text, email, or phone 
  • Review collection 
  • Easy email marketing
  • Telemedicine solutions
  • HIPAA compliant
  • Stellar integrations
  • WebMD Enhanced Profile to stand out

What We Disliked

  • Pushy sales approach
  • Expensive 

DemandForce User Reviews

DemandForce’s primary user base is in the medical, dental, and veterinary fields. They have specific needs—like making sure patients come to appointments or communicating in a HIPAA-friendly way. DemandForce helps them with robust solutions for every step of the client/patient journey

Reputation management reviews show that users value that the company helps them gather great Google reviews and build a solid web presence. From finding new leads with local listings to scheduling appointments and turning them into return clients—DemandForce brings all of this together.

Busy administrators love the one-stop, industry-specific solution—it’s the best reputation management software in this niche.  

On the flip side, some reviewers note the pricing isn’t small-business-friendly, and email templates could be better. 

But overall, users praise DemandForce as the best online reputation management tool for health and wellness-related businesses.

We Recommend DemandForce For…

DemandForce is built specifically for: 

  • Medical and dental practices
  • Veterinarians
  • Chiropractors
  • Salons and spas
  • Vision care centers

The company also says automotive businesses like repair shops could benefit from their services. But, in all honesty, the tool is better suited for the health and wellness niche. Therapists and psychologists could also benefit from incorporating DemandForce into their workflow. 

Birdeye
Birdeye
Birdeye

THE MOST COMPREHENSIVE REPUTATION MANAGEMENT

Starting at
$ 299 /mo
  • Free version Yes
  • Integrations 1000+
  • Mobile app iOS and Android
  • OS Windows, Mac, Linux
  • Brand building Yes
  • Removal of bad reviews No
  • SEO Yes
  • Business size Medium, large
  • Automated review management
  • One-stop client communication
  • Ticketing and customer satisfaction
  • Multi-niche-friendly
  • Affordable pricing
  • History of disappeared reviews
  • Many top-tier-only tools

What Is BirdEye?

BirdEye is a powerful closed-circuit reputation website. Here’s how it works: 

  • Attract new clients with reviews, referrals, local listings, and custom SEO-friendly pages
  • Win over leads with automated interactions like texting, web chat, virtual receptionist, and even a video chat feature (currently in beta)
  • Boost customer satisfaction with surveys, feedback insight, analysis, and a ticketing system to resolve problems

The review feature of this management company deserves special mention. Birdeye helps you gather user opinions automatically and manage them in one place. The app integrates directly with Google’s private API, and it has helped businesses boost their Google reviews more than x10.

Pricing

Birdeye’s pricing is based on the number of locations your business has. To see it, you have to add your company details and contact information. 

For a single location

Standard

For $299/month, you get the Listings and Reviews functionality. This includes business info updates on 50+ sites, My Business profile management, automatic review invites, monitoring, and reply management.

Professional 

For $399/month, the Professional plan includes the Interactions features: 

  • Centralized inbox for customer and lead communication
  • Virtual receptionist
  • Livechat and chatbot
  • Webchat for lead attraction
  • Collaboration in Teams
Premium

To get the best experience reputation management companies can offer, you need access to the most advanced features. BirdEye is no exception.

The Premium plan is fully customizable, including any number of features—from SEO pages to referrals, ticketing, and customer satisfaction tools. Its pricing is available on a quote only basis.

BirdEye Best Features

  • Closed-circuit internet reputation control
  • Acquire and monitor reviews automatically 
  • Centralized client & lead communication
  • Ticketing and customer satisfaction solutions
  • Great across all niches
  • Affordable, location-based pricing

What We Disliked

  • Previous glitch with deleted reviews—in 2017, Google removed some Birdeye reviews, suspecting spam
  • Many premium-only tools

BirdEye User Reviews

BirdEye is a review gathering and optimization company. It wouldn’t look too good if they had low ratings online, right? 

Fortunately, their tactics seem to work. 

Customer reviews are overwhelmingly positive—not surprising, considering this is one of the top reputation management companies. People praise the easy setup, feature-rich functionality, and stellar customer service.

Unfortunately, a lot of the handy tools are reserved for higher tier subscriptions. Other common complaints are glitches connecting to social media and rigid review formats.  

We Recommend BirdEye For…

BirdEye is an excellent choice for medium to large companies who need comprehensive online reputation management tools. The software offers a lot of value in a single package— and it’s surprisingly simple and straightforward.

Podium
Podium
Podium

BEST REVIEW GATHERING & CLIENT COMMUNICATION

Starting at
Get a Quote
  • Free version No
  • Integrations 10+
  • Mobile app iOS and Android
  • OS Web and mobile only
  • Brand building No
  • Removal of bad reviews No
  • SEO Yes
  • Business size Medium, large
  • Easy-to-use
  • Highly hands-off approach
  • Automated review capture
  • Centralized inbox, live and video chat
  • Feedback analysis
  • Quote-only pricing
  • Yearly commitment

What Is Podium?

Podium is one of the top online reputation management companies. It integrates popular review platforms into a single sleek dashboard and makes it easy to gather, analyze, and respond to reviews about your business.

With Podium, you can: 

  • Ask clients for a review directly (and with the click of a button)
  • Streamline communication with customers and leads
  • Provide live chat service with the simple Podium widget for your website

Ultimately, Podium boosts your local SEO and helps prospective clients discover and choose you.

The service also includes internal communication channels for your team, video chats, pay-through-text solutions, and customer feedback to help retain clients and optimize your service. 

Pricing

Podium’s pricing is only available when you contact sales. 

The costs change, depending on your company size, team, clients, and niche. Some reputation management companies reviews mention a $350-$450 price range with an yearly contract, though we can’t confirm this will be the quote every business owner gets. 

Podium Best Features

  • Easy review capture
  • Convenient inbox management 
  • Live chat and video chat 
  • Stellar analytics tools
  • Feedback gathering
  • Improvement-oriented insight

What We Disliked

  • Quote-only pricing
  • Yearly commitment to the service

Podium User Reviews

Podium has consistently high ratings on consumer review sites. Users praise it as one of the best online reputation management tools for simple but efficient review gathering and client communication

The chief complaint they mention is the yearly commitment—it would be great to see Podium offering short-term subscriptions, so people can decide if the software is right for them

We Recommend Podium For…

Podium is the best reputation management software for hands-off lead and client management. There is a time and money commitment, though, so we recommend it for mid-size and large companies or startups with a larger budget to spend.

What Is Podium?

Podium is one of the top online reputation management companies. It integrates popular review platforms into a single sleek dashboard and makes it easy to gather, analyze, and respond to reviews about your business.

With Podium, you can: 

  • Ask clients for a review directly (and with the click of a button)
  • Streamline communication with customers and leads
  • Provide live chat service with the simple Podium widget for your website

Ultimately, Podium boosts your local SEO and helps prospective clients discover and choose you.

The service also includes internal communication channels for your team, video chats, pay-through-text solutions, and customer feedback to help retain clients and optimize your service. 

Pricing

Podium’s pricing is only available when you contact sales. 

The costs change, depending on your company size, team, clients, and niche. Some reputation management companies reviews mention a $350-$450 price range with an yearly contract, though we can’t confirm this will be the quote every business owner gets. 

Podium Best Features

  • Easy review capture
  • Convenient inbox management 
  • Live chat and video chat 
  • Stellar analytics tools
  • Feedback gathering
  • Improvement-oriented insight

What We Disliked

  • Quote-only pricing
  • Yearly commitment to the service

Podium User Reviews

Podium has consistently high ratings on consumer review sites. Users praise it as one of the best online reputation management tools for simple but efficient review gathering and client communication

The chief complaint they mention is the yearly commitment—it would be great to see Podium offering short-term subscriptions, so people can decide if the software is right for them

We Recommend Podium For…

Podium is the best reputation management software for hands-off lead and client management. There is a time and money commitment, though, so we recommend it for mid-size and large companies or startups with a larger budget to spend.

BrandYourself
BrandYourself
BrandYourself

BEST FOR PERSONAL SEO

Starting at
$ 7.99 /mo
  • Free version Free tools available
  • Integrations 10+
  • Mobile app No
  • OS Web-based only
  • Brand building Yes
  • Removal of bad reviews Yes
  • SEO Yes
  • Business size Small
  • Great for personal SEO
  • Negative review suppression
  • Online privacy boost
  • Employee and company rating increase
  • Handy free tools
  • Thousands of positive reviews
  • Reported cancellation issues
  • Results take time

What Is BrandYourself?

BrandYourself offers online reputation management services for individuals. The company helps professionals across niches clear their name from negative claims and boost their accomplishments for future clients and employers to see. 

Its reputation management consultants specialize in unwanted search results like reputation-bashing complaints, press coverage, and even court documents. BrandYourself will help you with legal take-down requests or push down brand-damaging content, creating SEO-friendly pieces to outrank it.

The software solutions include personal reputation scans, as well as dark web checks and privacy protection (e.g., personal information removal.)

Though BrandYourself is mostly a personal reputation solution, it also has business-oriented tools. It can do negative review suppression for companies, too, and even deal with less-than-flattering Glassdoor ratings. 

Plus, it’ll help you boost employee ratings—the higher the personal ratings of people in the company, the better your company reputation. An essential step of the best online reputation repair process!

Pricing

BrandYourself offers several handy free tools

  • Free reputation scan
  • Private information exposed search
  • Personal brand rating
  • Search risk factors

But to actually see results, you’ll need one of the paid plans.

Similarly to other solutions from our list of best reputation management companies, BrandYourself doesn’t publish specific pricing on the website. This is mainly because some of the services are human-powered, while others are DIY solutions.

The software pricing is: 

  • Improve Google Results: $7.99/month or $44.99/year
  • Cleanup Social Media: $2.99/month or $14.99/year
  • Remove Private Info: $49.99/month or $299.99/year
  • Dark Web Alerts: $2.99/month or $14.99/year

The personal solutions depend a lot on your needs. To get a custom quote, schedule a free consultation.

When we contacted BrandYourself to test this out, we were pleasantly surprised the sales team didn’t try to push anything. The reputation management consultants explained the different options honestly and with no strings attached.

BrandYourself Best Features

  • Efficient personal SEO
  • Reputation cleanup
  • Increase online privacy
  • Business and employee ratings boost
  • Useful free tools
  • Well-loved by thousands of users

What We Disliked

  • Cancellation issues
  • Takes time to see results

BrandYourself User Reviews

BrandYourself enjoys an excellent reputation with users, receiving praise for its efficient approach and reputation-boosting powers. Clients also praise the privacy features and dark web protection—not the first thing that comes to mind when you hear a reputation monitoring service, but definitely an important feature. 

The negative reviews mention some cancellation problems. People would have trouble opting out of their membership, and one user even reports BrandYourself reps threatened to damage his reputation. Though these claims are unconfirmed and rare, they are a bit concerning for sure.

We Recommend BrandYourself For…

BrandYourself is one of the best personal reputation management companies for 2021. They’ll clear your name and boost your accomplishments, improving your branding and supercharging personal SEO.

Gadook
Gadook
Gadook

BEST REAL-PERSON SUPPORT

Starting at
Get a Quote
  • Free version No
  • Integrations No
  • Mobile app No
  • OS Web and consultant-only
  • Brand building Yes
  • Removal of bad reviews Yes
  • SEO Yes
  • Business size Small, medium
  • Full-stack reputation marketing
  • Great for individuals and businesses alike
  • SEO boost
  • Real-human consultant
  • Cost-effective
  • Inbound marketing and lead generation
  • Not popular
  • Lacks automated solutions

What Is Gadook?

Gadook is a reputation management firm that helps you gather positive reviews, understand and improve public opinion, and even generate leads. 

The company offers: 

  • Reputation marketing—review capture and management, social media, and SEO
  • Removing private information from public records and marketing databases
  • Personal reputation management for professionals and key figures in your business
  • Inbound marketing to bring in clients without pushy ads

Gadook also does pay-per-call lead capture, but this service is invitation-only for companies in the Florida area. If you need such service to expand your reach and don’t reside in Florida, some of the best lead generation services might be the right fit for you.

Pricing

Gadook’s pricing is quote-only, but the reputation management consultants can make an offer over email—major bonus points for those of us who hate talking to salespeople.

The full-stack reputation marketing package has a one-time setup fee of $199, which is frequently waived.

If you need any additional services, you pay by the hour$80 for everything from web design to system administration. Rush and emergency work, as well as tasks outside business hours, carry a 50% surcharge.

Gadook Best Features

  • Full-stack marketing 
  • SEO reputation management
  • Real, human consultant
  • Affordable solution
  • Personal and business reputation marketing

What We Disliked

  • Not very well-known 
  • No automated solutions

Gadook User Reviews

Most Gadook users praise their reputation-salvaging powers. In a market where reputation capital matters more than ever, Gadook clients appreciate the comprehensive solutions the company provides.

Sadly, there aren’t that many Gadook reviews online. Sure, the firm isn’t as large as other companies on this list, but it would be nice to hear more from its users.

We Recommend Gadook For…

Gadook is one of Florida’s best reputation management agencies, so we recommend it if you’re local. 

But even if you’re not, their services are a solid way to understand and boost public opinion of your business—especially if you prefer working with a human, not a software solution.

SubmitEdge
SubmitEdge
SubmitEdge

BEST SEO BOOST

Starting at
$ 249 /mo
  • Free version No
  • Integrations 5
  • Mobile app No
  • OS Web-only
  • Brand building Yes
  • Removal of bad reviews No
  • SEO Yes
  • Business size Small, medium, large
  • Decade of experience
  • Robust SEO features
  • Social media marketing
  • Quality content creation
  • Results-based pricing
  • Pricier than freelancers
  • Poor reviews

What Is SubmitEdge?

SubmitEdge is an SEO reputation management company that helps you rank high and stand out from the competition.

Its services include: 

  • Local SEO to boost exposure and drive clients in
  • Link building, which is at the core of any popular website
  • Monthly SEO to keep your rankings high
  • Social media marketing for Facebook, Twitter, Pinterest, and LinkedIn
  • Content creation—writing and video production

SubmitEdge has been around for over ten years and has helped 10,000+ websites rank better online.

Pricing

SubmitEdge’s reputation management offer is with quote-only pricing. Their other packages include: 

Complete Website Marketing

The comprehensive website reputation management package includes SEO and social media tactics to boost your rankings. 

Pricing starts at $599 and goes up to $3,999 depending on the number of keywords, amount of content, social media coverage, and project duration.

Monthly SEO Service

The monthly plan helps you stay on top of your game with content marketing, keyword optimization, and link building. 

The monthly price varies between packages: 

  • $149/month gets you optimization for five keywords, one niche blog post, and two general, high-DA posts, as well as multiple manual submissions and link building efforts
  • $299/month goes up to 10 keywords, three niche blog posts, and three general posts
  • $499/month is for 15 keywords, five niche posts, and five general posts—a great online reputation boost for your blog

Plans also include Web 2.0 properties creation, manual social bookmarking, directory submissions, and more.

Local SEO Service

The local SEO package is a more comprehensive reputation management package for business. It’s great for brick-and-mortar companies and includes local business setup, reports, and optimization.

Pricing varies depending on the local web promotion, on-page optimization, and directory submissions

The plans are:

  • $249 for one month with basic features
  • $549 for three months with some extras
  • $999 for six months with comprehensive functions 
Contextual Link Building

Contextual link building helps you create quality backlinks. It’s the best white hat strategy for boosting your rankings. Packages include:

  • $499 for 25 days with 30 guaranteed backlinks
  • $799 for 50 days with 60 guaranteed backlinks
  • $1,299 for 75 days with 90 guaranteed backlinks
Complete Social Media Marketing

The social media reputation management plans cost: 

  • $1,299 for two months
  • $2,299 for four months
  • $3,299 for six months

Higher-tier packages include more features. For example, the six-month plan comes with 180 Facebook posts and 180 tweets, while the two-month package only gives you 45 of each. 

Content Writing

SubmitEdge’s vetted writers will create high-value pieces for around $0.10/word. 

Video Creation

Video creation packages will set you back: 

  • $399 for 30 seconds
  • $599 for 60 seconds
  • $799 for 90 seconds
  • $999 for 120 seconds

Submit Edge Best Features

  • 10+ years of experience
  • Comprehensive SEO packages
  • Social media management and growth
  • Content creation services
  • Guaranteed results
  • Clear pricing

What We Disliked

  • More expensive than hiring a freelancer
  • User complaints

SubmitEdge User Reviews

While SubmitEdge has a fair share of happy clients, its public reputation reviews and ratings are less-than-stellar.

There are very few reviews of SubmitEdge—e.g., just a single 1-star rating on SiteJabber. Some users have complained the service isn’t as useful after the Google Panda update and that its strategies could even do more harm than good. 

It seems like SubmitEdge has improved since receiving these reviews. Still, it doesn’t look great for them to have that reputation. 

We Recommend SubmitEdge For…

SubmitEdge is a reliable SEO management tool—we recommend it for any business looking to establish or boost their online presence.

Great Reputation Management Companies That Didn’t Make the Cut

These online reputation management companies didn’t make our final list, but they are still excellent options, deserving an honorable mention:

Reputation Defense Network 

Reputation Defense Network is great for censoring negative complaints. It combines a legal and technical approach to suppress bad press and give you back your good name.

Reputation Rhino

Reputation Rhino helps you with everything from general reputation management to SEO, social media, and web design that can compete with some of the best tools on the market. It’s a popular choice among individuals looking to improve their reputation.

Yotpo

Yotpo is a well-loved eCommerce marketing platform that helps you attract leads and retain customers with loyalty programs, referrals, reviews, and more.

How We Ranked the Best Reputation Management Companies

Here is how we found the companies that offer the best online reputation repair, management, and growth: 

What Are People Using? 

First, we looked into the most popular companies across different niches. 

Reputation management reviews helped out a lot here—as well as SEO research. We found businesses that people were interested in, well-liked firms, and up-and-coming agencies. 

Key Features

Then we considered what different reputation management companies had to offer. Building a brand reputation and fostering customer loyalty are great terms—but they’re also very general. We looked at the exact features and how they help businesses achieve their goals. 

Target Users

Reputation management strategies aren’t one-size-fits-all.

We researched what kind of companies are using these companies. Large PR teams? Startups? Specific niches?

We aimed to include a variety of options for different businesses. This way, whether you’re a small business or an international corporation, the list can help you find the best reputation management software for your needs.

Reviews and Testimonials

We wanted to find genuinely reputable and efficient options.

But when we’re talking about internet reputation companies, they have an unfair advantage. They’re in the business of fostering a positive reputation for you—they’ve done the same for their own company. 

So, we were very selective with the reviews and testimonials we trusted, only including companies with a solid reputation and plenty of real-person positive reviews

Pricing 

Strategic brand reputation management pays off. When you establish yourself as a trustworthy company, leads start flowing in, and customers are happy to return. 

Still, reputation management is an investment. So, of course, we considered plan pricing and value

We also compared the target user with the pricing. We asked, “If this is aimed at small businesses, can they actually afford the service?” If there was a mismatch, the company dropped off our list.

What Is Reputation Management? 

To choose the best reputation management software, you first need to know what that is. Let’s recap the basics. Reputation management—what, why, and how: 

What Is a Reputation Management Company?

Reputation management companies help businesses establish themselves as trustworthy, dependable, and great at what they do. 

This includes everything from content marketing to attract leads, social media management, and promotion of positive reviews to social listening to evaluate your performance.

Reputation management is at the intersection of marketing and PR—it can help you attract new customers and increase satisfaction to create brand advocates.

Do Small Businesses Need Reputation Management? 

Yes, they do. 

All companies, big or small, are looking to cultivate a positive image. This is precisely what an online reputation management firm will help you do. 

Sure, small businesses’ PR budgets might be tiny or non-existent. But, there are plenty of affordable solutions you can look into. Use our list as a starting point in your research!

Is It Legal to Use a Reputation Management Company?

Yes, reputation management firms are legal to use. 

In some cases, they might be considered unethical, though. For example, reviews can reflect poor business practices, but rather than fixing the issue, the team pushes down negative testimonials. This is clearly misleading to new customers and very shady in all ways. 

But, as long as you do take steps to provide a great customer experience, hiring an online reputation management company is perfectly respectable, and it can be great for your business

Final Thoughts

We ranked the best reputation management companies for 2021 to help you choose the one that’s right for you. Ultimately, this is about your business. So, shop around for the best value, not just the best deal. Brand reputation management can be a game-changer for your company; it’s time to start thinking strategically about it. 

FAQ

What Is Online Reputation Management Services?

Reputation management companies help businesses grow and enhance their public image

They can work with you at every step of this process

From clearing negative reviews to helping you with social media and SEO, the best reputation management companies can make a huge difference in how the world and your potential customers perceive you.

How Do Reputation Management Companies Work?

Reputation management services can be DIY or come from an expert consultant. Depending on your needs and budget, reputation companies offer different solutions. 

Some are entirely software-based—for example, using social listening tools and analysis to help you understand the conversation about your brand. Others are more tailored, applying techniques like hands-on social media management or negative review dispute.

How Much Does Reputation Management Cost?

You can apply online reputation management tips for free. 

But if you want comprehensive professional help, hiring a reputation management firm will set you back just a couple of hundred dollars per month. Software-based solutions are cheaper—Brand24 plans start at just $49/month for the basic features. 

How Much Does Reputation Defender Cost?

According to Reputation Defender reviews, pricing is usually quote-based. However, Reputation.com offers a $250/month package and other companies also have affordable options.

What Is the Best Online Reputation Management Company?

The best option is the one that works for your business. Consider your needs and budget and come back to our ranking. We gathered the best reputation management companies across niches and budgets—this way, you can find the one that is just right.