Best Survey Tools in 2021

Want a robust survey tool that can help you optimize your business?

We evaluated the top solutions to help you pick the best one.

Here’s how:

  1. We inspected the market.
  2. We evaluated the tools based on features and what they work the best for.
  3. We determined if the pricing is fair.

Check out the top solutions below.

Top Survey Tools of 2021

1. Survey Monkey

SurveyMonkey is one of the most popular online survey tools and it lives up to its reputation. With over 200 beautiful templates and a wealth of customization options, it helps you set up engagement-boosting questionnaires in no time. Plus, with the advanced analytics feature, you can easily turn the responses into actionable insight. FULL REVIEW

  • Cost-effective pricing
  • Hundreds of templates
  • Pre-written questions
Try Now

Show More

SurveyMonkey is one of the most popular online survey tools and it lives up to its reputation. With over 200 beautiful templates and a wealth of customization options, it helps you set up engagement-boosting questionnaires in no time. Plus, with the advanced analytics feature, you can easily turn the responses into actionable insight. FULL REVIEW

Free version

Yes

Mobile apps

Android, iOS

Unlimited questions

Yes

Unlimited respondents

Yes

Images

Yes

Reporting

Advanced

Themes

254

Embed in email

Yes

2. Typeform

Want to create sleek, beautiful forms? Look no further than Typeform. With its hundreds of clean-design templates and tons of customization options, you can create visually stunning questionnaires for all purposes. Plus, Typeform integrates seamlessly into multiple other tools, boosting your productivity and expanding the functionality even further. FULL REVIEW

  • Elegant templates
  • Efficient collaboration
  • Wealth of integrations
Try Now

Show More

Want to create sleek, beautiful forms? Look no further than Typeform. With its hundreds of clean-design templates and tons of customization options, you can create visually stunning questionnaires for all purposes. Plus, Typeform integrates seamlessly into multiple other tools, boosting your productivity and expanding the functionality even further. FULL REVIEW

Free version

Yes

Mobile apps

Android & iOS

Unlimited questions

Yes

Unlimited respondents

No

Images

Yes

Reporting

Basic

Themes

400+

Embed in email

Yes

3. Client Heartbeat

Power-up client satisfaction and retention by harnessing the power of targeted research. Client Heartbeat helps you understand your market through smart surveys, benchmark your service against others in the industry, and turn data into sales-boosting insight. Oh, and it’s super easy to get started with virtually no learning curve! FULL REVIEW

  • Tailored to boost customer satisfaction
  • Dissatisfied client identifier
  • Industry benchmarking
Try Now

Show More

Power-up client satisfaction and retention by harnessing the power of targeted research. Client Heartbeat helps you understand your market through smart surveys, benchmark your service against others in the industry, and turn data into sales-boosting insight. Oh, and it’s super easy to get started with virtually no learning curve! FULL REVIEW

Free version

Yes

Mobile apps

No

Unlimited questions

No

Unlimited respondents

No

Images

No

Reporting

Advanced

Themes

No

Embed in email

No

4. Zoho Survey

Zoho Survey is the quintessential online survey tool. It helps you set up professional questionnaires, translate your survey into 26 different languages, collect the data through various channels, export and analyze responses easily, and more. Smaller organizations will appreciate the free plan and the affordable low-tier packages, while larger companies will love the advanced features that come with top-tier plans. FULL REVIEW

  • Unlimited surveys
  • 26 different languages
  • Multilingual reporting
Try Now

Show More

Zoho Survey is the quintessential online survey tool. It helps you set up professional questionnaires, translate your survey into 26 different languages, collect the data through various channels, export and analyze responses easily, and more. Smaller organizations will appreciate the free plan and the affordable low-tier packages, while larger companies will love the advanced features that come with top-tier plans. FULL REVIEW

Free version

Yes

Mobile apps

Android & iOS

Unlimited questions

Yes

Unlimited respondents

Yes

Images

Yes

Reporting

Advanced

Themes

Multiple

Embed in email

Yes

5. Google Forms

Easily the world’s most popular form maker! Google Forms is free (and very cheap with your Google Workspace subscription) and easy to use. Whether you’re a student, an NGO worker, or even a small business owner, Google Forms is the best free tool to make surveys and collect data. FULL REVIEW

  • Straightforward and user-friendly
  • Ecosystem of Google productivity products
  • Free for individuals
Try Now

Show More

Easily the world’s most popular form maker! Google Forms is free (and very cheap with your Google Workspace subscription) and easy to use. Whether you’re a student, an NGO worker, or even a small business owner, Google Forms is the best free tool to make surveys and collect data. FULL REVIEW

Free version

Yes

Mobile apps

Android & iOS

Unlimited questions

Yes

Unlimited respondents

Yes

Images

Yes

Reporting

Basic

Themes

16

Embed in email

No

6. JotForm

Two words—design and collaboration. JotForm has thousands of clean, beautifully designed templates for your surveys—and it helps you customize them. The drag-and-drop editor is easy to use and it’s great for collaboration too. FULL REVIEW

  • 10,000+ form templates
  • Drag-and-drop customization
  • Straightforward collaboration
Try Now

Show More

Two words—design and collaboration. JotForm has thousands of clean, beautifully designed templates for your surveys—and it helps you customize them. The drag-and-drop editor is easy to use and it’s great for collaboration too. FULL REVIEW

Free version

Yes

Mobile apps

Android & iOS

Unlimited questions

Yes

Unlimited respondents

Yes

Images

Yes

Reporting

Basic

Themes

10,000+

Embed in email

Yes

7. Formstack

Formstack Forms is a powerful data collection tool. It works equally well as a part of the Formstack business platform or on its own. The advanced reporting and analytics features help you derive actionable insights, while regulation compliance ensures companies of all sizes can benefit from this tool. FULL REVIEW

  • Easy-to-use form maker
  • Multiple customization options
  • Powerful data analysis
Try Now

Show More

Formstack Forms is a powerful data collection tool. It works equally well as a part of the Formstack business platform or on its own. The advanced reporting and analytics features help you derive actionable insights, while regulation compliance ensures companies of all sizes can benefit from this tool. FULL REVIEW

Free version

No

Mobile apps

Android & iOS

Unlimited questions

Yes

Unlimited respondents

Yes

Images

Yes

Reporting

Advanced

Themes

200+

Embed in email

Yes

8. Alchemer

Designed for productivity, Alchemer is one of the simplest, most user-friendly online survey tools on this list. With a wide range of question and survey types, it’s an incredibly versatile solution. And since it’s very affordable, Alchemer will fit even the tiniest budgets. Did we mention it has excellent analytics? FULL REVIEW

  • Intuitive UI
  • Straightforward survey creation
  • Top-notch analytics
Try Now

Show More

Designed for productivity, Alchemer is one of the simplest, most user-friendly online survey tools on this list. With a wide range of question and survey types, it’s an incredibly versatile solution. And since it’s very affordable, Alchemer will fit even the tiniest budgets. Did we mention it has excellent analytics? FULL REVIEW

Free version

No

Mobile apps

No

Unlimited questions

Yes

Unlimited respondents

Yes

Images

Yes

Reporting

Advanced

Themes

Multiple

Embed in email

Yes

The Best Survey Tools – Direct Comparison

Launching a new product?

Growing your business?

Hoping to improve customer satisfaction?

Online surveys can help you understand your customers, analyze the market and, ultimately, get actionable insight for your next steps. But how do you make one? 

Below, we’ve gathered the best survey tools out there. We’ve included options for:

  • Individual projects
  • Small businesses
  • Enterprise-level solutions

Read on to find the best one for you.

The Best Survey Tools - Detailed Reviews

Survey Monkey
Survey Monkey
Survey Monkey

BEST FOR USER-FRIENDLY SURVEYS

Starting at
$ 99 /mo
  • Free version Yes
  • Mobile apps Android & iOS
  • Unlimited questions Yes
  • Unlimited respondents Yes
  • Images Yes
  • Reporting Advanced
  • Themes 254
  • Embed in email Yes
  • Cost-effective pricing
  • Hundreds of templates
  • Pre-written questions
  • Advanced analysis
  • Easy-to-navigate
  • UI Compliance features
  • Very limited free plan
  • Subpar collaboration

Research customer satisfaction, boost employee engagement, and test out concepts with SurveyMonkey’s free survey maker.   

What Is SurveyMonkey?

SurveyMonkey is an online survey maker that helps you create and send out a range of different questionnaires. Whether you’re gathering data for a new product or looking for ways to improve your service, it’s a great form creator and survey host. Plus, you can do it all for free—though the paid plans have more data analysis options. 

Pricing 

SurveyMonkey’s basic plan has all the essential free survey tools:

  • Unlimited surveys
  • Unlimited responses (but you can only see the first 40)
  • Ten questions per survey
  • Three different collector methods per survey
  • Web, social, and pop-up surveys

Plus, you can use the free survey app to create questionnaires on the go.  

Personal Plans

Upgrade SurveyMonkey’s functionality with one of its premium plans. 

The Standard Monthly package is $99/month and includes an unlimited number of surveys, questions, and collectors. You can receive up to 1,000 answers per month and use additional question functions like rating and matrix questions and page skip logic. 

Save on your monthly fee with Advantage Annual for $384 per year (which comes out to $32/month.) This boosts your response allowance to 5,000 answers per month and includes premium support (one-hour response times) and even more question options. 

Finally, the Premier Annual is $1,188 per year (or $99/month) and has the comprehensive survey builder functionality. It includes all question types, comprehensive analytics, and it’s the only plan to give you direct access to the SurveyMonkey API. 

Business Plans

For collaborative survey services, choose one of SurveyMonkey’s company plans. Both have a three-user minimum to get started and no upper limit on who you add. 

If your organization is very large, though, consider SurveryMonkey’s enterprise survey software instead. You can get a personalized quote from the sales team.

For smaller teams, you can choose between: 

  • Team Advantage for $25/user/month, billed annually. It includes basic collaboration and management tools and up to 10,000 responses per month. 
  • Team Premier for $75/user/month, billed annually, with comprehensive analysis tools, plus premium support and a response allowance of 15,000 answers per month. 

SurveyMonkey Best Features 

The main perks of SurveyMonkey’s online survey creator include: 

  • Functional free survey creator
  • Affordable premium plans
  • Multiple question types and templates
  • Advanced analysis features (with the paid version)
  • Intuitive user interface
  • Beautiful forms that encourage participation
  • Advanced compliance options like HIPAA

What We Disliked 

Though SurveyMonkey is one of our favorite online survey platforms, it’s not perfect. Most of the analysis tools are premium-only and so are the collaboration features. The free version is also restricted when it comes to the number of questions—you only get ten per survey. 

SurveyMonkey User Reviews 

SurveyMonkey is well-loved as a free survey tool. Enterprise users also praise it as a great way to make professional surveys and analyze the results. The simple, easy-to-navigate interface helps you create an online questionnaire in minutes—and the beautiful designs are great for boosting participant engagement.

But what about the downsides?

Most users cite the limited free plan as the main disadvantage. Some have also complained that the collaboration function is subpar, though others are perfectly happy with it.

We Recommend SurveyMonkey For

SurveyMonkey is one of the best free survey tools you can get, creating much more sleek, user-friendly forms than other software. It’s also a reliable questionnaire software for businesses—as long as you’re willing to pay the premium fee for the extra features.

Typeform
Typeform
Typeform

SLEEK, PROFESSIONAL QUESTIONNAIRES

Starting at
$ 30 /mo
  • Free version Yes
  • Mobile apps Android & iOS
  • Unlimited questions Yes
  • Unlimited respondents No
  • Images Yes
  • Reporting Basic
  • Themes 400+
  • Embed in email Yes
  • Elegant templates
  • Efficient collaboration
  • Wealth of integrations
  • Cost-effective plans
  • Scalable and versatile
  • High level of security
  • Steep learning curve
  • Less than functional free plan

Designed for engagement and impact, Typeform is a sleek survey design software for personal and business use alike. 

What Is Typeform?

Typeform is an online questionnaire maker for collecting customer feedback, job applications, contact information, and more. Use one of their professional templates or create a video survey for a personal touch. Once you have your results, generate shareable reports or integrate Typeform with your favorite analysis tool for detailed insights. 

Pricing 

Use Typeform’s online survey services with one of these packages:

Free 

You can try out Typeform’s survey program for free, creating up to three forms with ten questions each and share them however you like. You can use one of their templates to design the questionnaire, embed it into your website, and export the results

Essentials

The cheapest-tier surveys forms tool costs $35/month or $30/month billed annually. You can get up to 1,000 responses per month on unlimited surveys with endless questions (but up to three logical jumps per Typeform.) You can upload a maximum of 2GB in files, create a custom Thank You screen, and use the form to collect payments, as well as contacts for your email list.

Professional

The Professional plan will set you back $50/month or $35/month billed annually. Your monthly response allowance goes up to 5,000 responses; you can use unlimited logic jumps and enjoy advanced customization, as well as a HubSpot integration.

Premium

The Premium plan costs $70/month or $59/month billed annually. With this one, you get up to 10,000 responses per month (with 100,000 also available), plus survey options like custom branding, collaboration, and priority support.

Typeform Best Features 

Our favorite things about Typeform’s online survey maker are:

  • Sleek survey templates
  • Simple, easy-to-use collaboration tools
  • Powerful integrations
  • Affordable pricing (especially if you pay monthly)
  • Versatile use cases
  • Fully encrypted and secure

What We Disliked 

While Typeform is one of the best online survey providers with neat tailoring and highly engaging end results. However, its free plan is pretty much a trial—you can create only three free surveys with limited options.

While the interface is generally easy-to-use, some people might still find the customization too time-consuming. There is a learning curve with this one, no matter how small. 

Typeform User Reviews 

Typeform is a clean yet sophisticated online survey software—and companies appreciate that. Business users love the beautiful, highly engaging forms and the versatile templates. They don’t love the lack of a free version, though—and they’re not too thrilled about the high-priced top-tier plans.

We Recommend Typeform For

Typeform is the best one-stop survey solution.

It’s sleek, user-friendly, and yields impressive results—whether you’re trying to get customer opinions, sign people up for events, or have them submit their CVs for a job opening.

Client Heartbeat
Client Heartbeat
Client Heartbeat

BEST FOR BOOSTING CUSTOMER SATISFACTION

Starting at
$ 29 /mo
  • Free version Yes
  • Mobile apps No
  • Unlimited questions No
  • Unlimited respondents No
  • Images No
  • Reporting Advanced
  • Themes No
  • Embed in email Yes
  • Tailored to boost customer satisfaction
  • Dissatisfied client identifier
  • Industry benchmarking
  • Testimonials gathering
  • Handy integrations
  • No free plan
  • Limited customization

Just like the name suggests, Client Heartbeat has website survey tools that help you understand and delight customers—and ultimately capture their hearts.

What Is Client Heartbeat? 

Client Heartbeat is a customer satisfaction questionnaire app for making simple, easy-to-analyze surveys. 

Unlike other options on this list, it’s designed with a specific purpose—and it excels at it. With Client Heartbeat, you can collect customer opinions and turn them into actionable insight faster than ever.

Plus, the CRM integrations and testimonials collection help you communicate your findings and proactively engage your clients.

Pricing 

Client Heartbeat’s pricing comes in four tiers with a free 21-day trial.

Basic

This plan costs $39/month (or $29/month billed annually.)

It includes the essential electronic survey tools—you can make unlimited surveys from one user profile and send them out to 50 contacts. You can also customize them with your company branding.

Gold

The Gold package is $79/month (or $59/month billed annually.)

With this plan, you get CRM syncing, as well as API access. The plan also upgrades you to five user profiles and 500 contacts.

Platinum

The Platinum plan costs $119/month (or $89/month billed annually.)

This one lets you create sub-accounts (up to three) and ten full-rights user profiles. It upgrades you to 1,000 contacts and includes premium support.

Enterprise

Finally, the Enterprise package will set you back $599/month (or $449/month billed annually.)

This top-tier survey maker subscription gives you 50+ user profiles, 10,000+ contacts, and ten different sub-accounts.

Client Heartbeat Best Features 

The main advantages of Client Heartbeat include: 

  • Designed specifically for collecting user opinions
  • Identify ‘at risk’ customers and proactively contact them
  • Benchmarking against industry standards
  • Testimonials gathering and display
  • Seamless CRM integrations
  • Useful for customer experience management

What We Disliked 

While Client Heartbeat is incredibly handy for managing customer satisfaction, the pricing can be a downside. With no free plan available and pricey premiums, Client Heartbeat is on the expensive side of survey engines.

Client Heartbeat User Reviews 

As far as survey making websites go, Client Heartbeat gets mixed reviews. While users love the full-featured functionality with handy tools like the ‘at risk’ customer marking, not all of them are thrilled about the pricey subscription or the fact that this is not a versatile tool.

We Recommend Client Heartbeat For

Client Heartbeat is the best survey tool for boosting customer satisfaction—it’s designed for this! We highly recommend it to any company that wants to move to a client-centric philosophy and reap the benefits of making that switch.

Zoho Survey
Zoho Survey
Zoho Survey

BEST FOR MARKET RESEARCH

Starting at
20 /mo
  • Free version Yes
  • Mobile apps Android & iOS
  • Unlimited questions Yes
  • Unlimited respondents Yes
  • Images Yes
  • Reporting Advanced
  • Themes Multiple
  • Embed in email Yes
  • Unlimited surveys
  • 26 different languages
  • Multilingual reporting
  • Variety of survey collectors
  • Advanced analytics
  • Cost-effective
  • Scalable and versatile
  • Takes time to get used to it
  • Logic and analysis features only in premium plans

Zoho’s survey program is a neat addition to the suite of business tools—but how does it stack up to other options?

What Is Zoho Survey?

Zoho Survey is a survey management tool to set up surveys, send them out in minutes, and display the results in beautiful graphics. 

There are 25 essential question types, as well as multiple tailoring options, logic, and pipeline functionality that help you put together your questionnaire in no time. You can share your survey via email or social media—and get SSL-protected responses to all forms. (If you’re not sure what SSL protection is, check out our detailed SSL guide.)

Finally, customizable reports and data export to sheets help you see the bigger picture and turn data into actionable insight.

Pricing 

Zoho has three pricing tiers, as well as a free plan for its web survey tools

Free

The Free plan is a full-featured free survey software that lets you create unlimited surveys with up to ten questions and 100 responses each and embed the questionnaires in emails. You get the same level of security with HTTPS and password protection—and you can choose from 250 survey templates

Plus

The Plus plan will set you back €29/month or €20/month billed annually. It gives you the best survey tools to help you understand your clients even better without breaking the bank. You get unlimited questions and responses on each survey, plus unlimited response collectors and advanced logic features for easier navigation. 

Pro

For €39/month or €25/month billed annually, the Pro plan is ideal for larger companies or agencies. You can create multilingual surveys and analysis, use custom variables and piping, and even white-label the survey. The SPSS and Google Sheets integration make this an excellent survey research software as well.

Enterprise

The top-tier plan will set you back €89/month or €60/month billed annually. It includes all online survey tools from the other plans, plus advanced user management, including administrative control, creating and managing departments, and having multiple full-rights users.

Zoho Survey Best Features 

The best survey tool features that Zoho has are:

  • Unlimited surveys (even with the free plan)
  • Survey creator in 26 languages
  • Multi-language surveys and reporting 
  • Wide range of survey collectors
  • Robust data export and analytics
  • Affordable and highly scalable

What We Disliked 

Though it’s one of the best survey creation sites we tested, Zoho Surveys isn’t ideal. The main downside is the learning curve—sure, the software is intuitive enough, but with so many options, it’s bound to be confusing. Plus, you need a premium membership for some of the advanced logic features and survey analysis tools.

Zoho Survey User Reviews 

Zoho Survey is a popular and top-rated choice among entrepreneurs. It gets raving reviews on most customer opinion websites. Users praise it as the best online survey tool because it covers all their research needs—from quick and easy setup to multiple response collection options. Negative comments are few and far between, with the learning curve being the main complaint.

We Recommend Zoho Survey For

Zoho Survey is a great all-around option. It’s affordable, functional, and versatile—perfect for a wide range of organizations and purposes. It’s one of the best online survey tools for market research and audience analysis. It’s also a no-brainer if you’re using other Zoho products already.

Google Forms
Google Forms
Google Forms

BEST FOR INDIVIDUAL PROJECTS

Starting at
$ 6 /mo
  • Free version Yes
  • Mobile apps Android & iOS
  • Unlimited questions Yes
  • Unlimited respondents Yes
  • Images Yes
  • Reporting Basic
  • Themes 16
  • Embed in email No
  • Straightforward and user-friendly
  • Ecosystem of Google productivity products
  • Free for individuals
  • Affordable with Google Workspace
  • Unlimited responses
  • Google Sheets export and analysis
  • Limited analytics
  • Clunky collaboration

One of the best online survey tools, Google Forms is simple, intuitive, and affordable. Here’s what you should know about it:

What Is Google Forms? 

Google Forms is a Google Workspace online survey maker that helps you put together questionnaires for research, event sign-up, customer satisfaction management, and more. It’s absolutely free for individual users and companies alike—all you need is a Google Account. And since it’s Google Workspace, it perfectly integrates with other apps in the environment.

Pricing 

Google Forms is a free online survey tool that comes with your Google profile. You can also get it as a part of your Google Workspace (formerly known as G-Suite) plan, which starts at $6/user/month. There are no differences between the Google Forms features you get with different Google subscriptions, but you can increase your storage space.

Google Forms Best Features

The main perks of choosing Google Forms include:

  • Free online survey maker
  • Very easy to use
  • Perfect integration with other Google products
  • Basic survey logic and collaboration
  • Easy sharing
  • No limits on survey answers
  • Export and analyze results in Google Sheets

What We Disliked 

Google Forms might be the best way to make a survey for free, but it’s not ideal if you need advanced features. The collaboration functionality is surprisingly limited and the automatic survey fill options are practically nonexistent.

Google Forms User Reviews

Google Forms is an incredibly popular survey maker—for instance, it’s one of the most well-liked free online survey tools for students. It’s a Google product, so it’s already easy to navigate for anyone who has used another Google Workplace tool. Plus, there are no limits on survey responses, the number of questions you can add, how many questionnaires you create, etc. In short—people love it and probably so will you.

We Recommend Google Forms For

Google Forms is the best free survey software by a long shot. We love the simple, straightforward form creation, sharing, and answer collection. Some paid form builders might offer more collaboration and customization features, but at $0 we’re not complaining.

JotForm
JotForm
JotForm

MOST CUSTOMIZABLE TEMPLATES

Starting at
$ 29 /mo
  • Free version Yes
  • Mobile apps Android & iOS
  • Unlimited questions Yes
  • Unlimited respondents Yes
  • Images Yes
  • Reporting Basic
  • Themes 10,000+
  • Embed in email Yes
  • 10,000+ form templates
  • Drag-and-drop customization
  • Straightforward collaboration
  • 30-day money-back promise
  • HIPAA compliant
  • Forms for accepting payments
  • Pricey premium plan
  • Limited analytics

JotForm is one of the most affordable survey creation websites on our list. With its highly intuitive drag-and-drop designer, you can create beautiful, customizable forms.

What Is JotForm?

JotForm is a collaborative form builder that helps you create sleek, visually pleasing surveys. With over 10,000 different templates and easy customization, you can fine-tune the questionnaire to look exactly how you’d like. And JotForm’s customer survey tools are fully collaborative—working with others to make the most functional form possible is simple and fuss-free. 

Pricing 

JotForm has an attractive free plan—you can set up a maximum of 5 forms with 100 submissions and receive up to ten payments per month.

The premium packages come in three pricing tiers:

The Bronze plan will set you back $29 per month or $24 per month billed annually. You can create up to 25 forms with 1,000 submissions per month. You also get 10,000 monthly form views and 10GB storage.

The Silver plan costs $39 per month (or $29/month billed annually.) Your allowance goes up to 100 forms and 10,000 submissions per month. This plan is also HIPAA-compliant, making it an excellent online survey maker for healthcare businesses and ensuring responder privacy. 

The Gold plan costs $99 per month or $79/month billed yearly. It’s the only one that doesn’t limit the number of forms; plus, it gives you 1TB of storage space for your files. The number of monthly responses, reports, and payments is also unlimited.

All plans come with a 30-day money-back guarantee.

JotForm Best Features 

JotForm is one of our favorite survey options and here’s why: 

  • Drag-and-drop design tool
  • Thousands of survey templates
  • Easy collaboration
  • Money-back guarantee
  • HIPAA compliance option
  • Payment method integrations

What We Disliked

While JotForm is a steller survey maker, the premium plans are a bit pricey, especially if you’re running a small business. NGOs and educational institutions enjoy a significant discount, though—so make sure to ask for it if you qualify.

JotForm User Reviews

JotForms gets tons of positive reviews from current users. 

Common points of praise include the straightforward collaboration, as well as the beautiful end result (whether you use templates out-of-the-box or customize them instead.) 

JotForms offers plenty of survey options—that’s why user reviews come from a wide variety of organizations. Still, most users agree JotForms is better for mid-size or larger companies and wish there was a more comprehensive free plan.

We Recommend JotForm For

JotForm is an excellent survey design and collaboration tool. We highly recommend it for companies who need clean, professional questionnaires without spending thousands of dollars on designers.

Formstack
Formstack
Formstack

BEST FOR LARGE COMPANIES

Starting at
$ 50 /mo
  • Free version No
  • Mobile apps Android & iOS
  • Unlimited questions Yes
  • Unlimited respondents Yes
  • Images Yes
  • Reporting Advanced
  • Themes 200+
  • Embed in email Yes
  • Easy-to-use form maker
  • Multiple customization options
  • Powerful data analysis
  • Action-centered insights
  • HIPAA and Section 508 compliance
  • Bundle pricing
  • All-in-one platform
  • No free plan
  • Pricey

Formstack is an automation platform with online survey functionality—but how good is that aspect of the all-in-one business solution?

What Is Formstack?

Formstack is a one-stop-shop business platform combining survey design software with various other features. Formstack Forms, the survey building aspect of the platform, helps you gather client information, automate tasks, and manage data in a sleek, user-friendly environment. 

Pricing 

To use Formstack Forms, you can choose between these packages: 

  • Silver at $50/month, which includes one user and 20 forms
  • Gold for $83/month with five user profiles and 100 forms
  • Platinum for $208/month with ten users and 1,000 forms included

If you think these won’t be enough, you can also contact sales for an enterprise plan offer. 

What if you need more than just a survey builder?

The subscription to the Formstack platform (which includes Forms along with other tools) will set you back:

  • $360/month for the Starter pack with basic integrations and Forms, Documents, and Sign features
  • $630/month for the Pro plan with workflow automation and comprehensive integrations

Once again, if you’re running a larger organization, get in touch with the sales team for a personalized offer.

Formstack Best Features 

The main advantages of using Formstack to make surveys online include:

  • Powerful data collection
  • User-friendly form-builder
  • Advanced customization 
  • Actionable insights
  • HIPAA and Section 508 compliance
  • Bundle pricing for all tools available

What We Disliked 

The main downside of Formstack is easily the lack of a free plan (though there is a 14-day free trial.) Some features are only available as add-ons, which can further increase the price.

Formstack User Reviews 

Formstack reviews are overwhelmingly positive, with users praising it as one of the best survey tools of 2021. People love the ease of setup and form building, as well as the simple export. As far as downsides go, some users have complained about subpar customer support and some confusing aspects about the customization of templates.

We Recommend Formstack For

Formstack is one of the best survey tools for a wide variety of organizations. If you’re looking for an all-in-one business platform, it’s a no-brainer. Even if you’ll only use Formstack Forms, this is one of the easiest, most user-friendly tools you can find.

Alchemer
Alchemer
Alchemer

BEST IN-DEPTH ANALYTICS

Starting at
$ 49 /mo
  • Free version No
  • Mobile apps No
  • Unlimited questions Yes
  • Unlimited respondents Yes
  • Images Yes
  • Reporting Advanced
  • Themes Multiple
  • Embed in email Yes
  • Intuitive UI
  • Straightforward survey creation
  • Top-notch analytics
  • Variety of question types
  • API access
  • Affordable plans
  • Occasional lags
  • No free version

Alchemer (former SurveyGizmo) offers powerful reporting and a simple learning curve. Here’s everything else you need to know:

What Is Alchemer?

Alchemer is a simple and intuitive app that allows you to make surveys online and analyze the results with your team. With a wide variety of question types and customization options, Alchemer’s online survey tools can fit all sorts of business needs—from customer opinion to employee satisfaction. 

Pricing 

Alchemer’s pricing plans for individuals and small teams come in three pricing tiers—Collaborator, Professional, and Full Access. They all include unlimited surveys, questions, and responses.

  • The Collaborator plan costs $49/month or $300/year. You can choose between 25 essential question types, export data freely, and use email support.
  • The Professional plan costs $149/month or $1,020/year. It includes advanced question types, survey logic, and reporting, as well as phone support and API access.
  • The Full Access plan is $249/month or $1,800/year. Along with all the other features, you get advanced research and reporting tools like conjoint and open-text analysis, crosstab and TURF reports, image heatmaps, data cleanup, and SPSS export.

You can also talk to sales for an Enterprise plan offer. Not only does this quote-only plan include everything you need from a digital survey software, but it also promises to “transform your entire enterprise by moving your customer to the center of your mission.”

Alchemer also sells additional data collection channels as upgrades to the main product. Contact the team to learn more about the extra email allowance (over the 10,000-email per month limit,) SMS distribution, website intercepts, and panel services.

Alchemer Best Features

The main perks that make Alchemer one of our favorite survey platforms include:

  • User-friendly and intuitive
  • Quick survey building 
  • Excellent out-of-the-box analytics
  • Wide range of question types 
  • API available (affordably!)
  • Cost-effective plans

What We Disliked

While Alchemer was one of the best online survey tools we tested, it did occasionally lag, which can be frustrating. There is also no free version, though we do appreciate the affordable and functional low-tier plans. 

Alchemer User Reviews

Alchemer is well-liked by most users—and those are usually people in mid-size teams or larger. 

The main selling points reviewers mention are the easy-to-navigate UI with multiple question types, intuitive customization, and high-speed survey creation. They also say Alchemer is one of the best survey tools for research with advanced analytics and easy data export.

Any complaints? 

The main one was system lags, especially when creating longer surveys. Some reviewers also point out team collaboration and security issues—e.g., you can’t make specific survey results private.

We Recommend Alchemer For

Alchemer is one of the best survey platforms for data export and analysis. As a business, you conduct surveys to find pain points and improve—Alchemer’s powerful analytics do just that.

Great Survey Tools that Didn’t Make the Cut

We looked far and wide to find the best online survey tools, with options for different needs and organizations. Not all programs made it to the final list—but some still deserve an honorable mention:

  • SoGoSurvey helps you create, distribute, and analyze surveys in multiple different languages. It boasts plenty of useful features, but it’s also on the pricier side and fits enterprise needs better.
  • Survey Planet is a free online survey software for simple and quick form building. We love the easy-to-use layout, but we wish it offered more features.
  • LimeSurvey is a super versatile online survey creator—and it’s free, multilingual, and open-source. Customization could improve, though, and the tool is not yet very popular among businesses.
  • Kwik Survey is a well-loved tool for collecting data and analyzing survey results. It also boasts compliance with different regulations, making it an excellent choice for international companies.

How We Ranked the Best Survey Tools 

Here’s how we approached this survey software review to find the best online survey tools:

What Is Out There?

Clearly, step one was finding what options existed—and what tools companies are actually using.

We dug through survey software reviews, checked out user opinion websites, considered the best survey tools according to Reddit, etc. We made it a point to include well-loved, reputable tools and gave companies with more user reviews a bonus point.

Target Users

For the next step, we considered who the program was for. We tried to include a variety of survey platforms, not just enterprise-level tools or solutions for personal use. When testing the product, we made sure it would work for its target users—and that the pricing is right for them.

Main Features

Next, we learned more about the options and their key functions.

A survey host does three things—make questionnaires, help you distribute them, and display the results. We tested each step of the process to see how well it worked. 

Before moving on to the additional advantages, we wanted to make sure the core functionality was rock solid.

Extra Perks

Some tools had stand-out features. For instance, Client Heartbeat can find your ‘at risk’ customers so you can proactively reach out to them—a great reputation management tool. We considered these a bonus point when picking the top survey providers.

Pricing

Numbers matter and there’s no getting around it. 

We tried to include a wide range of online survey software—some options are cheaper, others are on the pricier end of the spectrum. Either way, we looked at value and target users.

Is the price fair, considering what the tool offers? Can the target users afford it? Great!

What Are Survey Tools?

When you’re choosing a survey tool, start by adjusting your expectations. Let’s recap what these programs do—and what you should expect from a top-tier online survey-maker:

What Do Survey Tools Do?

Survey tools help you:

  • Set up forms with different types of questions, question order, and logic.
  • Gather responses by sending out the survey (through email, social media, etc.)
  • See the data, export it to a document (e.g., a spreadsheet), and analyze it. 

Different tools will have different features, but they all fall into these categories. The survey options also depend on your subscription—for example, the most advanced logic and pipeline tools are usually for top-tier subscribers.

Who Should Use Survey Tools?

Anybody who needs online forms!

You might be setting up an event and gathering info about the participants—use a survey tool. Looking for ways to improve customer satisfaction? Do a survey. Learning about the market before launching a new product? Survey.

There are online survey services that fit all needs—and all budgets too!

How to Choose the Best Survey Tools for Your Project?

Cheesy answer—it depends on what you need.

But seriously:

Consider your organization’s needs first. No need to pick the tool with the most options—get the web survey tools you need, skip the rest. This way, you can stay within budget and still have an amazing end result.

Final Thoughts

There you have it—we’ve ranked the best survey tools of 2021. We included options for small businesses, large enterprises, and even those looking to make some extra cash. 

Which will fit your business? Shop around to find out!

FAQ

What Are the Best Survey Tools?

The “perfect” survey tool depends on your needs. But to help you start your search—some of our favorites include Zoho Surveys, Typeform, and SurveyMonkey.

What Is the Best Free Survey Tool?

Google Forms is one of the best free survey apps. It’s easy to use, fully integrated with other Google Workspace apps, and offers impressive functionality.

What Is Better Than SurveyMonkey?

SurveyMonkey is one of our favorite online survey tools, but Typeform, Client Heartbeat, and Alchemer are good alternatives.

What Are the Tools Used in Survey?

To make a survey, you first need to gather your questions and send them out to respondents. A survey host will create the questionnaire for you and help you export the answers. Some will even offer analytics, though you might need advanced tools like SPSS for in-depth insight.

What Are the Six Types of Survey?

Depending on deployment, there are online surveys, paper surveys (e.g., mail-in questionnaires,) phone surveys, as well as one-on-one interviews. In research, there are also cross-sectional (which consider a fraction of the population in a limited time frame,) longitudinal (with observation over a long period,) and retrospective surveys.

For this article, we at HostingTribunal looked at the best survey tools for online research—and focused on business solutions above all.