Humanity loves to wax poetic about candle-light dinners and star-struck lovers.
And since romance is such a vital part of our lives and dreams, it took us no time to transfer it into the digital realm. Popping pixel hearts and swiping profile pics are the new shortcuts to love.
Even if you’re not an experienced swiper, chances are you’ve heard of Tinder by now (who hasn’t?). But do you know what Bumble is and what makes the cute-named app stand out in the online dating market?
Let’s dive into the top Bumble statistics you need to know before Valentine’s Day comes around.
Enchanting Bumble Statistics for 2022 (Editor’s Choice)
- In 2020, 42 million people were actively using Bumble.
- People download the Bumble app roughly 1.7 million times a month.
- 19% of digital daters in the US swipe on Bumble.
- On average, people on Bumble are 26 years old.
- Bumble’s male to female ratio is 65:34.
- 63% of male users prefer Bumble because of its “women-first” functionality.
- The Bumble app yielded $337 million in revenue for 2020.
- Bumble generated an average $30.99 per user in 2021.
In a world where sexual harassment and seems to be around every corner, it’s no wonder many women were hessitant to sign up for dating apps.
But Tinder’s ex-marketing president, Whitney Herd, found a solution and transformed it into a new dating app.
Bumble offers the only date space where women are the sole conversation-starters in a heterosexual match. If a woman does not chat up the person she matched with within 24 hours, the match automatically terminates.
So, have women stolen men’s thunder in the online dating world?
Let’s check out what Bumble stats have to say.
1. In 2020, Bumble’s user base grew to 100 million.
By the end of 2015—that is, one year after it launched—there were only one million active Bumble users, which makes the jump to 100 million all the more impressive.
And more so if we take into account both Bumble Inc. apps. Locking Bumble and Badoo numbers together brings about 600 million users in total.
2. Bumble apps are accessible in 150+ countries.
(Source: Betway Insider)
The geographic expansion of Bumble can best be described as uncharted territory. There are no public clues as to where its users abide.
What we do know is that Bumble tops the ranks in a mere 2% of all countries. Naturally, Tinder rules 86% of them all, whereas Badoo comes in second place with 7%.
That said, Bumble statistics reveal that 56.61% of downloads come from the Americas.
3. By the end of 2021, Bumble ranked 199th in the App Store.
Bumble continues to pine after a spot in the top 100 list.
Both Tinder and Bumble fell down the App Store’s general rankings in late 2021, but since 2022 started, Bumble seems to be slowly buzzing its way back up the list.
Now, if we focus specifically on the Lifestyle category, Bumble doesn’t fare so bad. For example, the dating app ranks #8 in North America, #11 in Germany, and #14 in the UK.
But how many people actually use Bumble?
4. Around 5.5 million people in the US are active on Bumble each month.
(Source: The Small Business Blog)
Comparatively, the rest of the world contributes 6.8 million more, which means the count adds up to 12.3 million active users per month.
This might seem like meager pickings compared to Tinder’s impressive 75 million monthly users, but Bumble’s growth is worth a second look. Back in 2018, the number sat at only 4.5 million global MAU.
That’s quite the jump, right?
5. Twice more men than women use Bumble.
Overall, men are more likely to use dating apps than women. Stats suggest that 52.4% of online daters are male.
But, interestingly enough, the disparity is much more dramatic if we’re talking about this app in particular—Bumble’s gender ratio is significantly skewed in favor of the male population.
Back in 2019, only 34.5% of the app’s active users were female. And the latest stats show the trend remains—32.6% females against 67.4% males in the US.
6. Age is just a number—Bumble strikes lucky with Millennials.
The odds seem to be in Bumble’s favor as it tops the charts for the youngster group, which incidentally happens to be Bumble’s target audience.
The latest Bumble stats suggest that 63.3% of users are younger than 30, whereas less than 10% of swipers are older than 50.
Tinder follows a similar trend: the younger the users, the more likely they are to use the app. In fact, the average age on Bumble and Tinder is 26.
For comparison, the majority of people who use OkCupid, Coffee Meets Bagel, or Grindr fall in the 30-49 age group. Whereas people older than 50 account for more than 45% of the FirstMet and Christian Mingle user bases.
7. What’s all the buzz about? 25% of monthly matches went on dates.
Bumble seems to be a favorite among people who are looking for something serious. Statistics show that only 4% of men and 1% of women swipe for casual flings in Bumble, whereas 85% of users are looking for steady commitment.
Even more excitingly, Bumble’s female-power agenda is working.
Bumble user statistics reveal that 63% of the male swipers signed up for the app specifically because they wanted women to be the romantic initiators—and they certainly got their wish. Stats also show that 97% of female users chat up those they match with.
Demographic stats are fine and dandy, but how is the business holding up?
Is it really a match for Tinder or will it remain the eternal runner-up?
8. Bumble CEO Whitney Herd became the youngest self-made female billionaire at only 31.
Bumble’s history stretches back to Herd’s days as Tinder’s co-founder and marketing VP. In 2014, she sued Tinder on charges of sexual harassment. A few months later, the dispute was settled and Herd was working on her new project alongside Andrey Andreev, Badoo’s founder.
Andreev invested $10 million in the new enterprise, which earned him a 79% share.
Currently, Herd holds a 11.6% stake in Bumble Inc. and boasts a $1.6 billion net worth.
9. Bumble’s valuation reached $7.7 billion on its first day as a public company.
Bumble went public on February 10, 2021—just in time for Valentine’s Day!
The company sold 50 million shares, each one priced at $43 on its IPO.
After that, the company’s value has been somewhat unstable. The dating app’s market cap plummeted in May, going down to just $4.67 billion. It took a few months to recover, peaking at $11.06 billion in September, only to dramatically drop once again a couple of months later.
How much is Bumble worth now?
January 2022 data shows that Bumble’s market cap has scaled down to $5.8 billion, slightly below 2021’s $6.43 billion.
10. Bumble Inc. reported $582.19 million in revenue for 2020.
(Source: Business of Apps)
Badoo accounted for around 38% of the total revenue for that year, leaving the remaining $337 million for Bumble to boast.
Despite what Bumble’s revenue might suggest, though, the dating app isn’t profitable yet. In 2020, the company reported a $110 million loss.
11. The Bumble hype is real—at least for 19% of online daters in the US.
On its native soil, Bumble has locked horns (or hearts?) with the Match Group conglomerate, which has the likes of Tinder and OkCupid up its sleeve.
Despite the aggressive competition, Bumble is making headway. It has the second-largest share of the US market, only falling behind Tinder (40%).
However, back in 2017, Bumble’s market share was 10% while Tinder held 43% of the market.
In other words, Bumble is growing, and Tinder is giving over its own ground.
12. Is there a price on love? Over one million Bumble subscribers say “yes”.
Like most of its competitors, the Bumble app is free to download and use for anyone who’s interested.
So, how does Bumble make money if it is ad-free?
It sells Boost and Premium subscriptions as well as a couple of stand-alone features, like SuperSwipe and Spotlight. And these perks must be worth paying for, given that the number of subscribers is on the rise.
Back in 2018, only half a million people paid to use the Bumble app, but that figure doubled in 2020, reaching 1.1 million subscribers. We suppose once people were shut away at home, they started paying more for digital dating.
13. Bumble’s ARPU rose to $30.99 in Q3 2021.
In Q3 2020, Bumble’s Average Revenue Per User (ARPU) was $26.67, which means there was a significant YOY increase.
Furthermore, Bumble statistics show that Badoo users don’t spend as much as Bumble’s bees do. Badoo’s ARPU for Q3 2020 was just $12.98, and it increased less than a dollar a year later ($13.75).
That leaves Bumble Inc.’s ARPU just below $23.
14. Bumble’s advertising spending topped $140 million in 2020.
And the investment paid off indeed.
Bumble won the 2021 Digiday Award for demonstrated excellence in advertising. Specifically, its #MyLoveIsBlack campaign.
The initiative harnessed the charisma and positivism of Black influencers across Twitter, YouTube and Instagram. Bumble stats prove the overwhelming triumph of #MyLoveIsBlack as target click rates more than doubled.
15. Bumble’s cybersecurity deficiency endangered 95 million users.
2020 brought some bad news for those users who had synced their Bumble and Facebook accounts. It turns out there was a vulnerability in the app that hackers could exploit to steal private data, including likes, interests, and even current location.
Allegedly, no Bumble users were actually affected, but the news proved bad for business, and the time it took to resolve the issue proved even worse. Bumble took a whole six months to remedy the issue.
Note: We at Hosting Tribunal are big advocates for online safety. So, if you were potentially affected by this cybersecurity vulnerability (or even if you weren’t), we recommend you take precautions to protect your identity and keep your data private.
So, are you setting yourself for a digital drive through date apps before Valentine’s day? Or do you stick to the old-fashioned, Jane-Austen style of romance?
Whatever the case, we hope that these Bumble statistics have inspired new hope for your dating adventures.
And that your dates go so well, you get offline as soon as possible—even if Mark Zuckerberg’s new Meta project tries to strand us all in a digital forever.