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30+ Digital Marketing Stats

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How many times did you go on the internet today?

Unless it’s early morning or you stayed all day here on Hosting Tribunal, it’s likely already more times than you can count.

How many ads or sponsored posts did you see?

Chances are – at least a few. Some of them don’t even look like ads anymore.

Еveryone now has a double life – one in the real world and one online. In a similar fashion, digital marketing has pushed traditional marketing aside and is now the new trend.

It’s really easy to prove this, by the way.

For example – did you know almost half of the world’s population, or in other words – around 3.3 billion people, is on social media?

3.3 billion!

If you think that’s mind-blowing – we’re actually just scratching the surface. Let’s dive into the world of digital marketing stats head first and see what will come up.

  • Content marketing is 62% cheaper than traditional marketing.
  • 54% of users stated that they want more video content.
  • 70% of popular hashtags on Instagram are branded.
  • There are 3 million active advertisers on Facebook.
  • Blogging increases engagement with as much as 72%.
  • Еmail marketing reach is expected to grow by 4.4% each year for the foreseeable future.
  • An astonishing 49% of organizations do not have a clear digital marketing strategy.

If there’s a chance your organization is in those 49%, with the right digital marketing statistics in front of you – you’ll know it’s time to make a change

1. Content marketing is 62% cheaper than traditional marketing.

(Source: VentureHarbour)

But what exactly is content marketing?

It’s a marketing strategy, focused on creating, sharing and promoting online content. Online content includes videos, blog, and social media posts.

Just to be clear, it has way more benefits than merely being cheaper.

2. For every dollar spent, content marketing generates around 3 times better ROI than traditional marketing.

(Source: Demand Metric)

That sounds great, honestly.

A good digital marketing strategy will not only be cheaper but will lead to a greater ROI.

So what’s the best content you can offer to users?

Easy.

Videos.

3. 54% of users want more videos.

(Source: SocialMediaToday)

It’s been stated again and again that video leads to more engagement than text posts. Videos are also easier to recall.

Another great thing about videos is that you can include a lot more information.

They are obviously in demand. It only makes sense to give the people what they want.

4. Videos on landing pages can increase conversion rate with up to 86%. 

(Source: HubSpot)

Conversion rate indicates what part of a website’s visitors actually convert into clients.

Judging by digital marketing statistics, videos make it more likely for people to buy things.

Okay, we figured out that people want videos.

Now the question is where?

Which are the biggest digital marketing channels?

Digital marketing stats have something very interesting to say about Instagram and video marketing.

5. Single videos make up for 25% of Instagram content.

(Source: Smart Insights)

While Instagram posts are usually photos or “carousels” (meaning, two or more photos), videos are slowly making their way to the top in popularity.

And let’s not forget that Instagram offers the “stories” format – perfect for short videos and behind-the-scenes content.

Instagram doesn’t stop there. In 2018, it launched a new feature – IGTV. It allows users to post up to 1-hour videos. This gives a whole new level of advertising freedom.

Finally, there’s another handy tool when it comes to reach.

Hashtags.

6. 70% of the most used hashtags on Instagram are branded.

(Source: Intercom)

Talk about jaw-dropping digital marketing facts.  

Hashtags are those useful links that make your content easier to find. When used properly, they can be pretty handy for the reach and engagement parts of your marketing strategy.

When talking about social media, we can’t just forget to mention Facebook.

7. There are 3 million active advertisers on Facebook.

(Source: VPDM Digital Marketing)

Welp. That’s quite the competition.

It also gives us insight into the importance of Facebook and digital marketing as a whole.

Aside from the 3 million advertisers, Facebook is also the virtual home of billions of people.

In order not to get lost among all of the other marketers, you need to target your audience carefully.

Luckily for you, no one knows what the digital consumer needs better than Facebook. Its a gold mine for targeted ads.

Which leads us to FB conversions.

8. A good CTR for Facebook is between 0.1% to 24%.

(Source: KlientBoost

Not really helpful, is it? That’s because it wildly depends on the niche.

There are ways to get a better CTR, though:

  • Work on targeting your ads to the right audience
  • Narrow said audience down
  • Write engaging copy
  • Craft attention-grabbing headlines
  • Keep the text short
  • Focus on the benefits of the service or product

Also, make sure that your app and website are Facebook-friendly.

9. 53.1% of the time, apps and websites suggest Facebook as a login opportunity.

(Source: Omnicore Agency)

We’ve all become a bit lazy when it comes to typing in our login information. Many apps and websites now allow us to register directly with Facebook, which is a relief.

Facebook aside, blogging is another way to engage your audience.

10. Blogging increases engagement with as much as 72%.

(Source: Key Medium)

Blogging is a way to connect to your audience and raise brand awareness. You can use blog posts to educate clients, to inform them about new products and to introduce solutions to their problems.

It’s no wonder marketers value it so highly.

11. 53% of marketers point to blogging as one of their top priorities.

(Source: HubSpot)

Digital marketing stats also show companies, who blog regularly, generate more traffic to their websites.

12. Images lead to 94% more views than blog posts that are text only.

(Source: Omnicore Agency)

Visual content is more attractive than simple text. Make sure that your blog contains images.

Make sure to post regularly too.

13. Companies that publish blog posts 16 or more times per month generate 4.5 more traffic than those who blog 4 or fewer times a month.

(Source: Key Medium)

Blogging statistics don’t lie.

Or was it hips?

Anyway.

Blogging generates traffic. Traffic means more customers.

There’s nothing to lose and so much to gain.

Speaking of this, I think it’s high time to welcome to the stage of digital marketing statistics one of the main players.

Ladies and gentlemen, I present you the influencers.

14. 94% of marketers think influencer marketing strategies are successful.

(Source: Relatable)

Influencers are simply people with a big social media following. Unlike celebrities, they have quite the authority among their followers and can influence their decisions and actions.

This is why one of the trends in digital marketing these days is collaborating with influencers.

15. Instagram is the number one influencer marketing platform, preferred by 87.6% of marketers.

(Source: Relatable)

It is followed by Facebook with a bit over 40%. YouTube takes third place with 37.3%. Twitter comes fourth with 15%, then LinkedIn with 12%, and lastly – Pinterest with 6.6%.

Those percentages do not tell the whole story, though. Different platforms have different audiences and you need to pick the network closest to your market. (And then find the right influencer too!)

16. 79% of brands plan on setting aside a budget for influencer marketing.

(Source: Relatable)

Trust is the currency of the marketing world and influencers have it. Naturally, brands have to turn to them for help. At least those brands that actually want to grow, that is.

17. Affiliate marketing spend is rising by 10.1% each year.

(Source: BigCommerce)

Affiliate marketing involves a product owner allowing other people to sell their product – in exchange for a percentage of the revenue the latter generate.

In other words – it’s yet another way for a company to benefit from influencers.

18. Affiliate marketing spend is forecast to reach $6.8 billion in the US in 2020.

(Source: BigCommerce)

Brands don’t need to bother to create trust anymore. They can just pay others who already have it.

Of course, their products still have to be top notch or influencers will refuse to work with them.

19. Еmail marketing reach is forecast to grow by 4.4% in the next years

(Source: Design Roast)

With the influx of various social media platforms, many (including me, not gonna lie) thought email marketing would just… disappear.

Turns out it’s not going anywhere.

Email marketing has evolved to become a highly personalized form of marketing. Customers receive emails with offers, carefully tailored according to their previous purchases. (Or any other information the seller might have about them.)

20. The average open rate for emails is 32%.

(Source: HubSpot)

Naturally, it varies depending on the industry.

Digital marketing stats show that the highest open rates come from the arts & entertainment, human resources, real estate, construction, and legal industries.

Advertising and marketing have the lowest open rates. The people there are harder to impress than most.

21. 53% of email marketers complain about low CTR.

(Source: SuperOffice)

Good news is you can fix that.

You need to make your email content relevant. Know your audience (or find out more about it) and give them the type of content they crave.

Finally, make your emails mobile friendly. People nowadays are glued to their phones. You can bet they open most emails there – and they do most of their shopping on mobile as well.

22. In 2018, 262.4 million people were surfing the web on mobile.

(Source: Statista)

See?

People are becoming more and more comfortable using their phones for… well, everything. Including online shopping.

Make your website and emails mobile-friendly and see your sales skyrocket.

23. In 2019, companies are expected to spend $166 billion on mobile ads.

(Source: BusinessofApps)

According to digital marketing stats, that’s a 25% increase from last year.

Mobile usage is only expected to expand in the near future, so bravely jump on that bandwagon.

24. Instagram mobile revenue was $6.84 billion in 2018.

(Source: HubSpot)

Just in case you needed more proof that Instagram generates a ton of money for marketers.

Why else would they buy billions of dollars worth of ads every year?

25. 80% of social media content is viewed on mobile.

(Source: Omnicore Agency)

These digital media statistics further reinforce the importance of a mobile-friendly website and ad designs.

26. Google has a mobile-first indexing policy.

(Source: Google Webmaster Central Blog)

Mobile-responsive design has also turned into a top priority for Google searches.

To sum up, a mobile-friendly website will not only increase your conversion rate, but it will actually give you more traffic!

27. 46% of the performed Google searches are about seeking local information.

(Source: SEO Expert Brad)

If you have a local business, this information is a game-changer. Search engine advertising stats for the win!

28. 97% of people look online to find a local business.

(Source: HubSpot)

People tend to search for “local hairdresser” or “wine store nearby” from their smartphone while chilling on the sofa.

Listing your working hours, phone number, address and the areas you serve go a long way if you are to get your desired SEO results.

SEO has also proven to be the best inbound strategy when it comes to sales conversion vs. effort.

29. Search outperforms by as much as 300% social media as a traffic source.

(Source: SEO Expert Brad)

Truly a mind-blowing number.

And just another reason to up your SEO game.

Digital marketing statistics paint a convincing argument for keeping up with search engine marketing as well.

30. According to 85% of retailers, search engine marketing (SEM) is the most effective customer acquisition tactic.

(Source: SEO Expert Brad)

As much as social media gets all the attention these days, SEM silently works from behind the scenes to make businesses successful. Good guy SEM!

31. SEM is rated as 15% more effective than direct mail and 8% more effective than traditional advertising.

(Source: SEO Expert Brad)

SEM increases brand awareness and visibility. It also leads to an increase in targeted leads.

It also boasts better ROI than that of direct marketing. This is a key reason why digital marketing stats firmly suggest that digital marketing is pushing traditional marketing aside.

Yet, surprisingly, not all organizations are up to date with the latest digital marketing trends.

32. 49% of organizations do not have a clear digital marketing strategy.

(Source: Smart Insights)

Part of why digital marketing is so successful is because there’s less competition there. As weird as it sounds, if you create your digital strategy now, you’ll still be fairly early to the party.

In business, being early is a good thing. It allows you to reap all the rewards.

Hopefully, our digital marketing stats have cleared the fog for you and you’re now in the other 51%.

Till next time!

 

Resources:
  1. VentureHarbour
  2. Demand Metric
  3. SocialMediaToday
  4. HubSpot
  5. Smart Insights
  6. Intercom
  7. VPDM Digital Marketing
  8. KlientBoost
  9. Omnicore Agency
  10. Key Medium
  11. HubSpot
  12. Omnicore Agency
  13. Key Medium
  14. Relatable
  15. Relatable
  16. Relatable
  17. BigCommerce
  18. BigCommerce
  19. Design Roast
  20. HubSpot
  21. SuperOffice
  22. Statista
  23. BusinessofApps
  24. HubSpot
  25. Omnicore Agency
  26. Google Webmaster Central Blog
  27. SEO Expert Brad
  28. HubSpot
  29. SEO Expert Brad
  30. SEO Expert Brad
  31. SEO Expert Brad
  32. Smart Insights

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