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Top 7 Best Webinar Hosting Providers

1. Demio

User Rating: 4 (1)
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Demio offers pretty much everything you can wish for in webinar hosting. Plus, it brings a few nice surprises to the table, like extensive marketing tools, thorough onboarding, and a proprietary streaming engine with practically no delay. If you want to set up a webinar with up to 500 attendees, it’s one of the best solutions in the market.

Things we liked / disliked
  • Excellent high-def streaming engine
  • Solid marketing tools
  • One-on-one onboarding
  • Top-notch deals
  • Relies on Zapier for a few important tools
  • Limited starter plan

Demio offers pretty much everything you can wish for in webinar hosting. Plus, it brings a few nice surprises to the table, like extensive marketing tools, thorough onboarding, and a proprietary streaming engine with practically no delay. If you want to set up a webinar with up to 500 attendees, it’s one of the best solutions in the market.

2. WebinarJam

User Rating: 4 (1)
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WebinarJam specializes in live webinars and offers some of the absolute best features out there. You can take advantage of a robust platform and excellent learning materials. Plus, you can host a large audience at a fairly reasonable price. If you want to run somewhat larger webinars, it’s the go-to platform.

Things we liked / disliked
  • Awesome sales tools
  • Tons of integrations
  • Fantastic value deals
  • Extensive training materials
  • Fantastic integration with EverWebinar
  • Compression may affect video quality
  • No lower-end deals

WebinarJam specializes in live webinars and offers some of the absolute best features out there. You can take advantage of a robust platform and excellent learning materials. Plus, you can host a large audience at a fairly reasonable price. If you want to run somewhat larger webinars, it’s the go-to platform.

3. EverWebinar

User Rating: 4 (1)
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EverWebinar has one of the most extensive feature offers among automated webinar platforms. One of the key points is its tools for simulating live webinars. Of course, you can also get all you need to set up a regular automated event, and at a fair price at that. Overall, it’s one of the best platforms for automated webinars out there.

Things we liked / disliked
  • Advanced scheduling
  • Great for simulating live webinars
  • Fairly priced
  • Thorough onboarding and training materials
  • Fantastic integration with WebinarJam
  • Can’t simulate video streaming perfectly
  • No 24/7 support

EverWebinar has one of the most extensive feature offers among automated webinar platforms. One of the key points is its tools for simulating live webinars. Of course, you can also get all you need to set up a regular automated event, and at a fair price at that. Overall, it’s one of the best platforms for automated webinars out there.

4. ClickMeeting

User Rating: 4 (1)
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ClickMeeting is a platform with a broad range of features. The prominent ones include multi-language tools, support for just about any access method, and customizable pricing plans. Plus, it’s one of the few platforms that let you do multiple simultaneous live webinars. It’s one of the top platforms of its kind.

Things we liked / disliked
  • Amazing for reaching international audiences
  • Great features and integrations
  • Supports simultaneous live webinars
  • Extensive training materials
  • Customizable plans
  • Pricier for doing automated webinars
  • Screen sharing can be buggy

ClickMeeting is a platform with a broad range of features. The prominent ones include multi-language tools, support for just about any access method, and customizable pricing plans. Plus, it’s one of the few platforms that let you do multiple simultaneous live webinars. It’s one of the top platforms of its kind.

5. Zoho Webinar

User Rating: 4 (1)
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Zoho Webinar is a solid solution with lots of lucrative features. Its toolkit is particularly effective for setting up corporate training or customer onboarding webinars. It also offers some of the best-value deals with its smaller plans. Since the price scales with the number of presenters, though, it’s best for one-presenter events.

Things we liked / disliked
  • Great accessibility
  • Easy to use interface
  • Solid integration with other Zoho services
  • You can attend a webinar to learn the platform
  • Affordable for single-presenter events
  • No third-party integrations
  • Significantly more expensive for multiple presenters

Zoho Webinar is a solid solution with lots of lucrative features. Its toolkit is particularly effective for setting up corporate training or customer onboarding webinars. It also offers some of the best-value deals with its smaller plans. Since the price scales with the number of presenters, though, it’s best for one-presenter events.

6. Zoom

User Rating: 4 (1)
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Zoom is a webinar platform and conferencing software in one. Its unique blend of classic webinar tools and collaboration features make it an excellent solution for online classes or coaching. It gets you the best value for up to 100 attendees, but it does have decent scaling options as well. All in all, Zoom is an overall excellent platform for education.

Things we liked / disliked
  • Awesome conferencing and teaching tools
  • Plenty of integrations
  • Solid support and knowledge base
  • Great value with smaller plans
  • Lacking marketing and playback features
  • Clunky interface
  • Somewhat pricy addons and larger plans

Zoom is a webinar platform and conferencing software in one. Its unique blend of classic webinar tools and collaboration features make it an excellent solution for online classes or coaching. It gets you the best value for up to 100 attendees, but it does have decent scaling options as well. All in all, Zoom is an overall excellent platform for education.

7. GoToWebinar

User Rating: 4 (1)
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GoToWebinar is a solid platform and a popular one as well. The software does pretty much everything well, though it lacks the flashiness of some newer solutions. It is one of the most reliable platforms you can find, but it’s also a bit pricier than standard.

Things we liked / disliked
  • Solid content editing and engagement tools
  • Highly scalable
  • Versatile features
  • Lacks a few important integrations
  • Limited starter plan
  • You have to schedule a callback to contact support

GoToWebinar is a solid platform and a popular one as well. The software does pretty much everything well, though it lacks the flashiness of some newer solutions. It is one of the most reliable platforms you can find, but it’s also a bit pricier than standard.

 

Webinars are an incredibly easy and affordable way to share information online, be it for purposes of education, marketing, or earning money.

All you need to set up a webinar is a hosting platform, but traditional web hosting services would make this more trouble than it’s worth. Luckily, a bunch of webinar hosting providers out there make it as easy as one-two-three.

The thing is the number of platforms for setting up webinars is on the rise, and not all have stellar results. It can be tricky to find the right one.

Which is why we, at Hosting Tribunal, reviewed the top webinar platforms out there. Read on to find which ones have the best deals.

Methodology

We wanted the reviews below to have the info you need to choose the best solution. Here’s what our review process looked like:

  • Check out platforms—To start off, we checked which solutions were in the market and what they offered. We came up with a list of potential candidates.
  • Go through user reviews—We wanted to see what established users have to say about the platform. This is an easy way to find out about any potential problems. It also helps us see whether non-technical users find the software straightforward.
  • Inspect features—Testing a platform is the most reliable way to find out what it does well (or not-so-well). We took note of any outstanding features, attendee capacity, as well as if a platform caters to beginners or experienced users.
  • What integrations are available—Depending on what you want to do, a webinar system by itself might not be enough. We checked what other software can work with each platform and how well the two play together.
  • Contact the support—Quality support is your safety net in case of an issue. We checked how quickly and accurately the support responds to queries and if there are any helpful learning materials to speak of.
  • Determine value—A webinar tool should be both powerful and fairly priced. We matched prices to all of the features above. You’ll find the providers with the best value deals below.

1. Demio

Demio is younger than a few other platforms here, but it is no less impressive. It targets marketers and offers plenty of features that cater to them.

Here’s what they are.

Demio Features

Demio lets you create both live and automated webinars, and the automated ones keep all the same features.

The platform also lets you upload videos and play them during live events. This opens up  possibilities for doing hybrid webinars.

Video Streaming

The webinar system runs on its own streaming engine. The advantage might be immediately apparent, but it is significant. 

Many other solutions run on YouTube Live technology. Although this enables streaming high-resolution video, it adds about 15-30 seconds of delay and might introduce compression artifacts into the video.

Demio, on the other hand, has pretty much no delay, which makes doing live webinars way easier. 

The webinar platform also lets you upload things like presentations and video files and play them directly from Demio’s servers. This lets you show high-resolution content during live webinars without having a super-fast internet connection.

Scheduling

Demio includes similar scheduling tools to advanced automated platforms like EverWebinar. You can set up one-time webinars, webinars that take place a limited number of times, or recurring webinars. You can also choose the frequency of recurring webinars and even block out specific days or holidays.

There’s also an option to record a live webinar and make it available on-demand. This makes the video available on the landing page. Unfortunately, it means you can’t use some features like polling. 

Another thing to keep in mind is that attendees see the time of the webinar based on your time zone. I’m getting a bit nitpicky here, but this is a bit of a clunky feature.

Marketing and Analytics

Demio targets marketers. That’s why you get tons of features that help you boost conversions and analyze customer behavior.

You can use the webinar hosting solution to set up a landing page as the start of your sales funnel. You can only choose from a handful of templates, though.

They are somewhat customizable, so you can collect custom info about registrants from the get-go. Still, they are minimalistic. If you want something flashier, you should set up your own landing page and integrate the signup form.

You can also set up your own branding on all pages. The options here are somewhat limited, though, and you can only customize some of the sections.

During the webinar, you can engage your audience with things like interactive polls. You can even give one of the attendees the spotlight during the webinar. The chatbox is pretty useful too, and it lets you react to comments with emojis or mention other participants. 

One thing to point out is Demio is somewhat limited when it comes to managing live chat messages. If you have someone moderating the chat, you can have them pick questions for the Q&A manually, but it’s tough to do on your own.

You can also share downloadable materials with participants. Once you feel your audience is ready, you can send them coupons, launch offers, or link them to the page you want them to visit. 

One thing to remember is to specify where Demio should redirect attendees to after the webinar. Otherwise, it will point them to its own webinar hosting site.

Afterward, you can use the analytics to see how many participants were active at each point of the webinar. You can also export reports on individual participant activity.

Demio Integrations

Demio works with various email marketing software like AWeber, MailChimp, and Infusionsoft. That’s about it for default integrations, but you can use Zapier to connect the platform to a range of other apps.

It is a bit of a pain that you have to use Zapier to set up things like paid webinars. It still works well, but having a native integration would be easier.

You can also use the API to connect Demio with a custom app.

Ease of Use

The webinar hosting service is relatively easy to use. You are presented with a clean layout from the start, and the software does a decent job of walking you through the setup.

Everything happens in the browser, so neither you nor the attendees have to download anything. This makes everything feel more natural and is just easier.

During the webinar, you’ll have the same view as the attendees, so you’ll be aware of what they’re seeing. It might seem like a obvious feature, but not all services are designed this way.

You can change the size of the webcam feed, but this only affects things on your end. The only way to really prioritize one window (for instance, the webcam video) is to switch off the others. This should be fine, but it’s a bit bothersome.

Overall, Demio is one of the more straightforward platforms out there.

Demio Support

Demio’s support is pretty decent.

It is available 24/7 via email and live chat, and the agents tend to get back to you in only a minute or two. The agents are a bit quick to link to the knowledge base in chat, but email support can handle even the tough questions.

You can also get one-on-one onboarding if you need it. This is excellent if you’re a complete beginner to webinar services.

The knowledge base has quite a few useful guides on using the platform. Most tutorials either use videos or photos to explain exactly what to do, which makes them much easier to follow.

Price Overview

Demio has three pricing plans:

  • Starter—50 attendees, $34/month
  • Growth—150 attendees, $69/month
  • Business—500 attendees, $163/month

The rates apply if you go for an annual subscription. They are slightly higher if you pay month to month.

The plans are geared toward small to medium-sized webinars, and they’ll be enough for the majority of users. If you need something more high-powered, though, you can talk to the sales team about designing a custom plan. 

The starter plan does limit the features as well, though. It only lets you do live events and lacks white labeling features.

The pricing is fair across the board, though.

Demio User Reviews and Reputation

Many Demio users are impressed with how easy to use and intuitive the webinar hosting software is. Some also praise it for handling both live events and webinar automation equally well.

A few reviews out there list incompatibility with the Safari web browser as one of the disadvantages. However, an update did introduce support for Safari 12.1 and above, making these are no longer valid.

For the most part, though, Demio is a popular solution.

Pros:

  • Excellent for streaming high-def video
  • Great for marketing
  • Helpful onboarding
  • Fair pricing

Cons:

  • Few out-of-the-box integrations
  • Limited starter plan

Verdict

Demio is a mid-range online webinar platform that’s packed with features. At the same time it has astonishingly few flaws. It’s excellent if you want to easily host a small or mid-sized webinar and push some sales.

2. WebinarJam

WebinarJam is a product of Genesis Digital and a sister platform to EverWebinar. It has been one of the top providers ever since its launch, about seven years ago.

Here’s how well it does the job. 

WebinarJam Features

WebinarJam is a tool for organizing live webinars. If you’re looking to set up automated webinars, you can look into the EverWebinar review below. The solution is developed by the same company, and you can get both solutions bundled at a reduced cost.

One thing to point out about WebinarJam is that it transcodes video before sending it to the attendees (videos uploaded to YouTube go through the same process). This makes it easier to stream the video, but you may lose some quality, especially if you have a lot of changes frame-to-frame.

This shouldn’t affect your event in most cases, as webinars aren’t exactly action-packed. Still, if you’d prefer a platform that streams video in native quality, you can look into Zoom. 

Engagement

WebinarJam has the engagement features you’d expect from a decent webinar platform. You can draw on the screen and create annotations. You can also send your attendees interactive polls and quizzes.

One thing to point out is that WebinarJam audio and video have a slight lag, but things like polls are displayed immediately. You should wait a couple of seconds after mentioning the poll to send it out, or you might just confuse the attendees.

You can communicate with the audience either in the chat room or through private chat. Audience members can also raise their hands if they want to present for a while. The platform makes it easy for either you or another moderator to manage the attendees.

Marketing Tools

This is where WebinarJam really shines.

You can leverage your existing email list and send one-click signup links (registrants don’t even have to leave the email inbox). This is about the shortest registration process possible, which makes for an ideal webinar hosting option for broadening your reach.

As for getting fresh attendees, WebinarJam lets you design a sleek landing page through its range of templates. If you want a truly customized start to your sales funnel, though, integration can get you even better results.

On the other end of the funnel, you can present attendees with calls to action during the webinar. You can also display limited offer countdown timers or the number of products left, which can add urgency. You have a lot of options here, though, so be careful not to go overboard and scare off potential customers.

You also get access to pretty awesome analytics tools. These let you track user engagement, but also determine who your best customers are and who’s the most likely to purchase your products. This way, you can get the most out of your webinar technology.

Transition to EverWebinar

WebinarJam lets you record webinars, but you can’t schedule automated ones. For this, you have to use EverWebinar. It is made by the same company, and it works seamlessly with WebinarJam. 

The software is meant to simulate live webinars. You can get pretty much all the benefits of WebinarJam, plus a few more. You’ll also get a discount if you purchase both platforms, which ends up being quite a deal.

WebinarJam Integrations

For starters, WebinarJam plays well with email integrations. You can send custom emails based on attendee behavior, as well as various types of downloadable content, all from the dashboard. 

You can directly connect to ten different autoresponders, including MailChimp and AWeber. I say directly, because WebinarJam integrates with 1,400+ other apps through Zapier, including other emailing and SMS services.

Other notable integrations include YouTube and Facebook Live. You can stream your webinar both through WebinarJam and those sites.

You can also work with PowerPoint and Keynote files directly from the software.

All in all, it’s a webinar system with no shortage of handy integrations.

Ease of Use

It’s fairly simple to set up a webinar. The software takes you through all the initial steps.

There are a lot of options to go through, though, simply because WebinarJam is so feature-packed. The setup page does a decent job of presenting all the options clearly, but you should be ready to dedicate some time to the setup. 

Alternatively, you can opt for the “Express Configuration” option. This is essentially the same, but the software will preconfigure a lot of the functions for you. You can use it to set up a quick conference and waste no time.

The interface is sleek and intuitive, so presenting feels comfortable from the get-go. The platform also makes it easy for moderators to manage everything, which is essential once you have a few hundred, or even thousand, attendees. 

All in all, WebinarJam is one of the best webinar software in terms of ease of use.

WebinarJam Support

Genesis Digital, the company behind WebinarJam, maintains a unified knowledge base for all its products. You can find helpful guides on using the software, as well as resolving common issues.

The site doesn’t state this, but signing up also gives you access to 7+ hours of training material. Watching this can help you start off on the right foot.

As for the support team, you can contact it via live chat and email ticket. The support tends to answer all queries promptly, so no complaints here.

One thing to keep in mind is you might not receive an email notification every time the support updates your ticket. You should check if you’ve received an answer, even if there’s nothing in your email inbox.

Price Overview

WebinarJam has three pricing plans:

  • Basic—500 attendees, three presenters, $479/year
  • Pro—1,000 attendees, four presenters, $783/year
  • Premium—5,000 attendees, six presenters, $997/year

The annual price is more than reasonable for the number of attendees. Many webinar providers would charge you twice or thrice as more. Plus, you get support for multiple presenters across the board, which is excellent.

The solution is meant for larger webinars, though. You can find a cheaper option if you plan on having 50-200 attendees.

EverWebinar offers you separate pricing plans and is cheaper than WebinarJam. You can get an even further $200 discount if you purchase the other webinar platform through your WebinarJam account.

WebinarJam User Reviews and Reputation

A lot of users like WebinarJam for how powerful it is. Many marketers and workshop hosts also praise how easy it is to do an online seminar.

A negative remark that’s worth pointing out is that there’s quite a bit of lag between the broadcasters and the attendees.

It’s a fair complaint, and one that extends way beyond WebinarJam. Pretty much any platform that uses YouTube Live’s engine has this issue. If you’re looking for a host with its own streaming engine and no lag time, check out the Demio review above.

Pros:

  • Awesome sales features
  • Lots of useful integrations
  • Works splendidly with EverWebinar
  • Great value across the board
  • Lots of training material

Cons:

  • Compression may affect video quality
  • No lower-end plans

Verdict

WebinarJam might just be the best webinar platform for doing live events, though it’s more suitable for somewhat larger audiences. Plus, you can get a brilliant deal if you combine it with EverWebinar, which I’ll cover below.

3. EverWebinar

EverWebinar is another service by Genesis Digital. It is a bit younger than WebinarJam, but no less powerful.

Here’s why it made it into these webinar software reviews.

EverWebinar Features

Unlike WebinarJam, EverWebinar is used for setting up automated webinars. This means you can take your time to produce a webinar and then use it many times over for continual value.

The solution comes with a bunch of features also included in WebinarJam. To name a few prominent ones, you get powerful marketing tools, an advanced emailing system, and engagement boosting tools.

The platform focuses on a different kind of webinars, though, so there are a few new things too.

Advanced Scheduling

Since the platform specializes in automated webinar hosting, you can set up a webinar at essentially any time of the day. You have a fantastic scheduling system to make this easy.

You can set up a one-time webinar, or make it a recurring event. In the latter case, you can set up monthly, weekly, or daily webinars, and even block out specific dates or holidays.

The system can even detect the potential attendee’s time zone difference. It can let them attend the webinar at a different time, which can give you an attendance boost with an international audience.

There’s even an option to let a user attend a webinar “just in time.” The software essentially sets up a webinar to begin a few minutes after someone registers.

It’s a marketing gimmick, but it’s bound to make some users feel incredibly lucky that they signed up at the right time. A nice touch is you can block this option if someone registers at night to avoid looking suspicious. In such cases, the software will schedule a webinar for the next morning, so you get a similar effect.

And this keys into the next point.

Simulated Live Webinars

One of the main selling points of EverWebinar is simulating live webinars. You can use the webinar hosting service to make automated events seem as if they were happening live.

This doesn’t stop at just playing a pre-recorded video. You can also do things like show attendees a live chat with pre-configured chat lines. You can make this easier by importing lines from a previous webinar.

Another option is displaying active offers like you would with a live webinar or having your audience take polls. They can even see preset poll results.

The platform can also simulate realistic attendance numbers. The app will grow the number of attendees till a custom peak moment, then gradually scale it down.

It’s all meant to simulate the engagement of a live event while retaining the value of repeating the same event. The morality of tricking attendees is to be debated, but the webinar platform is undeniably powerful.

One thing to point out is that EverWebinar actually embeds the pre-recorded video into the page, though the player simulates live streaming. This means the simulation is not really perfect, and technically savvy attendees might poke around the page to see what’s going on.

Still, the options are impressive.

Integration with WebinarJam

Using WebinarJam for live webinars and EverWebinar for automated ones gets you numerous benefits.

You can create a webinar and do it live with WebinarJam. Once it’s done, it takes just a few clicks to transfer the video together with the live chat and all the stats to EverWebinar. The whole process takes all of a few minutes, and you just have to set up the webinar schedule.

That way, every awesome live webinar you do will be a gift that keeps on giving.

EverWebinar Integrations

Much like WebinarJam, EverWebinar integrates with various other platforms.

You can set up payment integrations. The software also plays well with emailing services. That means you can not only send out custom emails based on attendee behavior but also forward behavioral tags to autoresponders like Infusionsoft or Active Campaign.

The webinar hosting solution also integrates with Google Analytics, and you can set up Facebook tracking pixels. All the standard integrations, all in all.

Ease of Use

The platform is pretty easy to use across the board. You do have to pre-record a webinar, but that’s the reality with any automated platform.

The software does a decent job of taking you through all the steps of setting up the scheduling and all the other options.

One particularly useful option for added user-friendliness is using WebinarJam. You can skip the entire process of recording a webinar and setting up most of the simulation tools. You only have to upload the data from a live webinar and set up the scheduling.

It’s one of the best webinar tools for quickly setting up an automated event.

EverWebinar Support

Genesis Digital has a unified knowledge base for its products. You can find helpful advice for setting everything up and getting around common issues.

Signing up for EverWebinar also gets you a stack of learning materials. The support will walk you through setting up your first webinar, so you’ll have no problems setting up shop.

The support is available through live chat and email tickets. It provides decent help, but it is only available during working hours. This puts EverWebinar at something of a disadvantage against a few other webinar platforms.

Pricing Overview

EverWebinar lets you create unlimited webinars and use the full features across the board. The only difference in price comes down to the length of your subscription.

You can make three annual payments of $199. Paying for the full year costs $497. You get the best deal of $799 by prepaying for two years, though.

You can get a discount on EverWebinar if you’re already using WebinarJam, as well. This makes for an excellent bundled deal.

It’s a pretty fair deal even by itself, though. Plus, you get a 30-day money-back guarantee, so you can try out the platform without risk.

EverWebinar User Reviews and Reputation

Understandably, numerous EverWebinar clients are thrilled about the possibility of simulating live webinars. Many also love it that it’s relatively easy to set up recurring webinars and make passive income through the platform.

Some users do complain about the support not being available most of the time.

Some would also like more freedom in choosing webinar times. The platform only lets you schedule webinars at quarter and half-hours, which should be fine for most users.

All in all, most users have positive things to say about the platform, though there are a few legitimate complaints.

Pros:

  • Lots of scheduling options
  • Powerful live simulation features
  • Awesome integration with WebinarJam
  • Fair pricing
  • Solid onboarding

Cons:

  • Video simulation is not perfect
  • Support isn’t available 24/7

Verdict

EverWebinar is one of the best webinar solutions for simulating live events, as well as a powerful automated platform in its own right. If you get it bundled with WebinarJam, you can get incredible bang for your buck.

4. ClickMeeting

ClickMeeting is a versatile platform with a promising feature list. Here’s how it performs in actuality.

ClickMeeting Features

ClickMeeting lets you host both live and automated events, though the latter is reserved for higher-tier plans. You can also make the webinars available on-demand.

One unique feature of ClickMeeting is doing parallel events. It’s paid a bit extra, but it is one of the very few webinar solutions that will let you do two live webinars at the same time, so it’s worth it.

Accessibility

ClickMeeting goes a long way in making the platform accessible to anyone.

Everything is browser-based, so attendees don’t have to download an app. One thing to point out is that you do need to download an app for screen sharing. The screen sharing app works fine now, but it has a reputation for breaking, so you should test it out before use.

This might not be necessary, though, as you can upload both video and slides directly into the platform.

Users might not even need a computer, though. You can set up either a regular or toll-free number and let attendees dial-in by phone.

The platform also includes time zone management and supports multiple languages. The live chat also has an automatic translation feature. All are excellent tools if you’re presenting to an international audience.

You can also embed the event into your own website or stream it directly to YouTube or Facebook. That way, the attendees don’t even have to go to the webinar page.

Promotion and Engagement

ClickMeeting includes massive toolkit for helping you spread the word about your webinar.

For starters, you can set up custom landing pages with your own branding. The rest of the webinar can be white-labeled, too, so you’ll appear more professional. The webinar software is connected to Unsplash, so you can pick an image for your pages.

You can set up custom rules for emailing and SMS invitations. There’s also a range of options for sending follow-up emails. You can also prepare your waiting room and a thank-you page.

During the webinar, you can engage attendees with polls or use tools like the whiteboard. Surveys are pretty customizable, and you can set up multiple-choice questions, open-ended ones, or even include images into the survey.

One unique feature is letting users take control of your desktop—fantastic if you’re teaching them how to use a piece of software. 

Once the attendees are ready, you can present them with a custom call to action and get those juicy conversions.

Analytics

The webinar technology includes rather advanced analytics tools. You can view stats on the numbers of attendees, their locations, behavior, etc.

The attendees can also rate your webinar and even give written feedback. You can also generate reports based on this for further analysis.

ClickMeeting Integrations

ClickMeeting comes with several possible integrations.

Some of the more usual ones include emailing software like GetResponse. You can also invite users directly from Slack, which is useful for doing webinars in a corporate setting.

You can also integrate a Facebook pixel and run analytics on the attendees.

PayPal can let you charge attendees.

DropBox is there if you want to record webinars and upload them immediately.

One cool integration is Moodle. This is a learning platform, so it’s definitely worth looking into if you want to use your webinar for teaching classes.

Of course, the API is available so you can integrate a custom app with ClickMeeting.

Ease of Use

ClickMeeting has a lot of features, but managing all the webinar tools is pretty easy nonetheless. You can do everything from running an impromptu meeting to automating a full event with little effort. All the options are laid out clearly.

It’s even easier to make the recorded webinars run on-demand. The attendees will even see all the polls that were included.

One thing many platforms overlook but ClickMeeting does well is answering chat questions. Picking Q&A mode displays all the questions asked in the chat. You can single out individual ones so all attendees can see what you’re answering.

This makes handling the Q&A portion of your webinar much more intuitive. ClickMeeting is one of the best webinar solutions here.

ClickMeeting Support

ClickMeeting’s support is pretty decent, though it is only available 14h on weekdays and 8h during weekends. You can contact it through live chat and email, which is pretty standard.

The knowledge base is more extensive than most out there. You get answers to the most frequently asked questions as well as plenty of videos and a few complete ebooks. These can help you learn everything from using the platform to designing a successful webinar. They are an excellent resource for both beginners and intermediate users.

Price Overview

ClickMeeting’s pricing is somewhat complicated. The price for hosting webinars depends on the number of attendees, which can be from 10 to 1,000, and the features you go for.

To give you an idea, getting 1GB file storage and 6GB video storage would cost you $35/month for 50 attendees. This deal would only let you do live webinars.

Going for automated webinars with the same attendee cap would cost you $45/month and get you about double the storage.

It’s a rather complex pricing model, so you should really check out the pricing calculator on ClickMeeting’s website. The price is fair across the board, though, and the model lets you choose from a broad range of plans.

You can also use the free webinar service to test out the features for a month and see how many attendees you can expect.

ClickMeeting User Reviews and Reputation

Many users reviews praise clickmeeting for being straightforward but powerful. Most also like the reasonable pricing.

Some users helpfully point out that ClickMeeting gives a lot of options to attendees. This is a positive, of course, but non-technical people in your audience might be confused by the options. In such cases, it pays off to have a moderator who can help attendees in chat without disrupting the webinar.

Pros:

  • Amazing for international webinars
  • Decent features and integrations
  • Lets you do multiple webinars simultaneously
  • Lots of learning materials
  • Broad range of plans

Cons:

  • Automated webinars reserved for the more expensive tier
  • Screen sharing is known to be buggy

Verdict

ClickMeeting has lots of useful features and integrations that make it one of the overall best webinar platforms of 2020. It does pretty much everything well, though it has a few kinks. Plus, the customizable pricing plans make it nearly impossible to overpay.

5. Zoho Webinar

Zoho is a provider of cloud-based SaaS tools. Its Meetings software has gone through many changes over the years, and now offers several tiers that let you host a fully-fledged webinar.

Here’s what it can do.

Zoho Webinar Features

The platform was initially meant as a software for online meetings, so you can still only do live webinars. You do have the option to record webinars, though. You can store up to 25 and make them available on-demand.

Accessibility

Zoho Webinar makes both hosting webinars and attending them pretty straightforward.

On the host’s side, you can do everything from the browser. Zoho does let you use a Chrome or Firefox extension to leverage a browser’s screen sharing capabilities. This is much easier than downloading an entire app to share your screen.

You can also pick between sharing your entire screen or just the window of an application, which is a nice touch.

If you prefer, you can phone in and use your mobile device’s microphone, which is handy.

Attendees, on the other hand, can access all the features from the browser. There are also an Android and an iOS app for mobile users. Also, there’s an option to use VoIP to phone in, or you can set up a toll-free number for an extra $20/month.

Zoho offers one of the best webinar platforms in terms of easy accessibility.

Engagement

Zoho includes plentiful features to help you engage attendees.

For starters, you can set up polls. You can either prepare a poll beforehand or set up an instant poll on the go. There is no option to ask open-ended questions, though.

The platform also has a handy Q&A tab. Attendees can ask questions that are laid out clearly for you to preview. You can either reply via private message or let everyone see the question before you address it.

The attendees can also raise a hand, and you can let them take the stage.

Unfortunately, Zoho’s webinar technology is designed for meetings and company seminars rather than marketing. That means you miss out on some salesy features like limited-time offers.

Follow-up

Zoho Webinar also gives you excellent features for following up with attendees and improving future webinars.

You can send out automated emails after the event. Another option is to make the recording available to those who registered, but didn’t attend.

Zoho also throws advanced analytics features into the mix. You can generate reports based on registrants’ location, time of registration, attendance, poll and Q&A activity, and many other factors.

You can leverage these to get much better results out of your webinar platform. The tools are particularly potent when used with Zoho’s integrations.

Zoho Webinar Integrations

Speaking of, you can combine Zoho Webinar with other Zoho’s services.

One notable integration is with Zoho Campaigns, which is a powerful emailing software. The two platforms play well with each other and make it fairly easy to communicate with webinar registrants. That said, Zoho Webinar doesn’t really support other emailing integrations, which makes things sort of complicated if you’re using another service.

You can also connect the webinar hosting with Zoho CRM, which is another awesome piece of software. If you’re using webinars for marketing, Zoho CRM can help you get the most out of them. Still, there’s the same problem of not allowing any other CRM tools.

And that’s about it for the important integrations. Zoho Webinar is a decent platform, but it falls a bit short here, especially if you want to do things like charge for webinars.

Ease of Use

Zoho Webinar makes it a breeze to set everything up.

The web app interface is clean and, once you begin the webinar, you’ll see all the options organized into neat tabs. You can reach anything you need in just a few clicks.

One thing to point out is the software will only prompt you to download the browser extension once you attempt to share your screen. It’s best to do this before you create a webinar so you don’t overlook it.

Zoho Webinar Support

Zoho’s support is available 24h per day, but only on workdays. Plus, there’s no dedicated phone line for just the webinar software. Your best bet is to email the support if you need any help.

The knowledge base is decent, though. Zoho’s team also does frequent webinars on using the platform. They are a helpful resource if you’re just getting started.

Price Overview

Zoho offers four pricing plans that let you set up a webinar. They are based on the number of attendees:

  • 25 Attendees—$19/month/host
  • 50 Attendees—$29/month/host
  • 100 Attendees—$39/month/host
  • 250 Attendees—$79/month/host

The webinar hosting software is geared towards small and medium-sized webinars. Since the price increases the more hosts you have, it’s definitely way more affordable to just have one presenter. If multiple presenter support is a must for you, you can find a more budget-friendly solution.

Zoho Webinar User Reviews and Reputation

As you’d expect, most users praise Zoho Webinar for its extensive collaboration features and the straightforwardness of setting up online meetings. Many users absolutely love that you can have simultaneous webcam feeds, which is something many webinar solutions can’t do.

Some users would also like it if the platform worked with more mainstream services, especially email marketing tools. Zoho does offer integrations with its own software to compensate for this, but it’s a fair point.

Other than that, it’s mostly positive reviews.

Pros:

  • Easily accessible
  • Straightforward interface
  • Works well with other Zoho apps
  • Training webinars
  • Affordable if you have a single host

Cons:

  • No third-party integrations
  • Price skyrockets for multiple presenters

Verdict

Zoho Webinar is a decent webinar host if you want to set up corporate training or customer onboarding events. You can get a particularly lucrative deal for smaller events with just one presenter. If you want something more robust with added sales potential, though, you might want to look into a solution like WebinarJam.

6. Zoom

Zoom gained traction as a conference tool with flawless audio and HD video. Today, it offers webinar features, but keeps much of the functionality that once made it popular.

Here’s what’s included. 

Zoom Features

Zoom is both a webinar platform and a conferencing tool in one. It lets you host live webinars, but it also has features that let you do online meetings. Here’s how it works. 

Conferencing Features

Zoom is a primarily conferencing software. If you just go for the free version of the app, the default option will be setting up online meetings.

That means you can have a crowd of users join from their computers or phones and all talk at the same time. All attendees can stream HD video and audio feeds, and you can have up to 25 simultaneous feeds (though you can have more people participating).

This also means you get fantastic collaboration features. You can move participants to separate rooms (up to 50 rooms), so they can work in smaller groups. There are also useful tools like keyboard/mouse control. Of course, you have the tools to manage the participants and maintain an orderly meeting.

These features might not be part of traditional webinar apps, but they can be awesome if you want to set up a coaching webinar or hold a class online. Other webinar providers just don’t have the collaboration capabilities of Zoom.

Webinar Tools

Webinar Tools are available as an addon.

Hosting a webinar changes the meeting a bit in that all the attendees start muted with their cameras switched off. They can only participate once you give them the spotlight.

The addon also gets you other traditional tools like Q&A features, PayPal integration, and analytics.

It’s worth pointing out the addon starts at $40/month, which is a bit too much. It’s more worthwhile to stick with the conferencing features and just mute other participants. There are better ways to get the same tools.

What’s Missing

Zoom does include a lot of features you wouldn’t consider typical webinar tools. However, you do miss out on some you might expect.

For instance, you have no good way to make recorded webinars available out of the app. You can record a webinar, but it’s more convenient to upload it elsewhere.

Another thing is that you can’t really display a call to action. This makes the platform less than ideal for sales.

The bottom line is the solution has pretty awesome features if you want to set up an online class. It’s not among the top webinar platforms for guiding potential customers through a sales funnel, though.

Zoom Integrations

Zoom lets you start and join a meeting from various other software. These include Salesforce, Skype, Outlook, Workplace, and Google Calendar.

You can also share files directly from numerous cloud storage platforms, including big ones like OneDrive, Google Drive, and Dropbox.

Another option is to use Google, Facebook, or Microsoft credentials to log into the platform.

You can also take advantage of marketing integrations like Pardot and Marketo, though Zoom isn’t perfect for marketing.

Finally, Zoom uses Zapier to connect to a host of other apps, so you’ll have no shortage of useful integrations.

Ease of Use

Zoom’s online webinar hosting is easy to use on both ends. Attendees don’t have to download an app, though they’ll be prompted to do so.

You will have to download the app to do the webinar, though.

However, Zoom has similar problems to GoToWebinar. The app interface is sort of clunky. Also, you can’t really know what the attendees see since you get a different view.

One redeeming feature is that Zoom supports using multiple monitors. This is helpful if you want to use one monitor for the actual webinar and the other to read your notes.

Zoom is easy to use, though it’s not one of the most intuitive webinar hosting services

Zoom Support

The support you get depends on your plan.

Free plan users can only reach tech support via email ticket. Users of the first paid tier can also use live chat. Higher tiers get phone support in addition to this.

The support tends to be helpful, but it’s limited for free tier users.

The knowledge base is surprisingly extensive. There are lots of helpful articles, and you can attend a range of training webinars. It is extremely helpful for beginners to learn their way around hosting a webinar.

Price Overview

Zoom has four plans:

  • Basic—100 attendees, 40-minute time limit, free
  • Pro—100 attendees, $14.99/month per host
  • Business—300 attendees, $19.99/month per host (10 hosts minimum)
  • Enterprise—500 attendees, $19.99/month per host (50 hosts minimum)

The plans are also slightly different in the features. However, most users do fine with either free webinar hosting or the Pro plan (if you need to host longer events). Coincidentally, the two smaller plans actually get you the best deals. 

Zoom User Reviews and Reputation

Zoom is well liked among its users. Many like the easy to use platform and the unique combo of webinar and conferencing features.

Similarly to ClickMeeting, Zoom puts a lot of control in the hands of the audience. Some users complain that it can be tough to ensure all attendees have a grip on the features. It’s a fair point and something to keep in mind.

Pros:

  • Fantastic for conferences or teaching
  • Lots of integrations
  • Decent support and knowledge base
  • Great value starting tiers

Cons:

  • Lacks important marketing and playback tools
  • Somewhat clunky interface
  • Pricy addons and higher-tier plans

Verdict

Zoom offers awesome value if you go for one of the 100-attendee plans. The platform is best for doing classes or coaching sessions, which usually stay under 100 attendees anyway. If you need something with a bit more punch, though, you should check out our other webinar platform reviews above.

7. GoToWebinar

GoToWebinar is a widely used platform. It caters to all types of audiences and offers a broad range of tools.

Here’s what they are.

GoToWebinar Features

GoToWebinar lets you run both live and automated webinars. You can record a live webinar feed and use the recording later.

There is also an option to simulate live webinars, though you can get the advanced features of the top webinar platforms like EverWebinar.

Content Editing and Webinar Management

GoToWebinar has decent features that let you prepare a webinar. It’s pretty easy to pre-record a video in-app or use one of your pre-loaded videos. The platform even includes a video editing tool, which is useful for preparing automated webinars. 

It does lack a few important features, like displaying PowerPoint presentations directly from the app. For such things, you’ll have to share your screen.

If you do a live webinar, you can use handy features like the highlighting tools.

GoToWebinar supports a range of file formats that you can make available for download. Videos are only available for download with some plans, though.

Managing everything yourself can get a tad overwhelming at times. You can have co-hosts to help you out, and also have someone manage all the attendees, though, which is a great help.

White Labelling

The webinar hosting software is fully white-label, so you can set up your own custom colors, registration page, and logo. This makes you seem more professional to the attendees, which is always a plus. 

Attendee Engagement

GoToWebinar has pretty decent tools to engage your audience. For starters, you can create polls and quizzes, which are standard features. You also get decent analytics tools and keep an eye on what your audience is doing, even during the webinar. This helps you work towards getting the most engagement.

One pretty cool feature is letting an audience member turn on their mic or webcam. It’s an extra step that can make live webinars feel extra personal.

You can also give out certificates to people who attended. It’s a cool way to add a bit of extra value for the attendees.

Reliability

Not a feature per se, but it should be mentioned that GoToWebinar is immensely effective when it comes to scaling to a massive number of attendees.

Many webinar solutions boast both being able to handle a bunch of people and having shiny, advanced tools. However, once you try to give a thousand users the full experience, things start to break.

GoToWebinar has no such problems. You can easily host thousands of attendees, though the features could be flashier.

GoToWebinar Integrations

GoToWebinar has many integrations.

For starters, the platform works well with popular emailing software like MailChimp and AWeber. You can send out both reminders and follow-up emails.

You can also integrate it with tools like Google Analytics and social media like Facebook. This lets you gather data for both overall visitors and ad performance.

One missing feature is a payment system. If you want to collect payments, you’ll have to set up your own system, which makes the platform less than ideal for paid webinars.

The webinar host lets you use the API to integrate custom software yourself, though, which is useful for larger companies.

You can also use a range of other integration. These include CRM software like Hubspot and SalesForce. You can also use Leadpages, Oracle/Eloqua, and Marketo, which can all help you generate more leads and conversions.

All in all, you get decent tools that can help you get the most out of the platform.

Ease of Use

The platform makes it relatively straightforward to set up a webinar. Just keep in mind you should schedule bigger events well in advance.

This is because everyone who attends has to confirm their attendance before the webinar starts. You can run impromptu webinars, but these limit the number of attendees to 200.

It’s fairly easy to use the platform. All the options are laid out clearly, so everyone can find them easily. 

One complaint is that the attendees have to download the desktop app if you’re on the smallest plan. This extra step is bound to lower your turnout rate, which is the price you pay when you host free webinars.

Another thing is that you might not see the same layout as your attendees. The recorded webinar might also look different from the live version. This can make it more difficult to organize everything if you’re unfamiliar with all the layouts. Your best bet is to keep an eye on what your audience is telling you and make changes if they can’t see everything.

GoToWebinar Support

GoToWebinar has a decent knowledge base that covers all the most common questions and issues.

You can only contact the support by phone. This can be annoying, especially with international webinar hosting platforms. Even worse, you have to schedule the call with the support in advance. The help center also forces you to scroll through the knowledge base to do so.

As for the quality of the support, it’s good enough. You can get proper assistance, but it’s a bit difficult to reach the support team.

Price Overview

GoToWebinar offers three plans:

  • Starter—100 attendees, $89/month
  • Pro—500 attendees, $199/month
  • Plus—1,000 attendees, $429/month

The pricing applies if you pay annually. If you pay month-to-month, the price is 25% higher.

The starter plan is sort of limited, though, as it forces the attendees to download the app. It also doesn’t let you design custom URLs, give out certificates, and share video files for download. You need to go with one of the larger plans to take advantage of those features.

GoToWebinar User Reviews and Reputation

This one could go both ways.

Long-term users like the reliability of the platform and that everything works smoothly.

On the other hand, many users are noticing that GoToWebinar is somewhat struggling to keep up with the leading solutions. GoToWebiar is still a respectable platform, but it could use a bit of a feature upgrade.

Pros:

  • Decent content management and engagement features
  • Smooth scaling
  • Very versatile

Cons:

  • Lacks a few important features
  • Starter plan is limited
  • The only way to contact support is to schedule a callback

Verdict

GoToWebinar is a decent platform across the board. It does pretty much everything well, although it lacks a few advanced features, and the overall price is a bit high. The reliability makes it worth it, though.

8. What Is Webinar Hosting?

It’s pretty simple.

Setting up a webinar would be tough on a regular hosting platform, since webinars require many specific technologies. That’s why webinar hosting platforms specialize in letting non-technical users host their own webinars. They are among the SaaS – software-as-a-service – providers that let you set everything up without getting into the nitty-gritty of how the software actually works.

So, let’s cover what webinars are, and then talk about what you can expect out of such platforms.

What Are Webinars?

Webinars are essentially web-based seminars. They are online events that usually keep most of the characteristics of a traditional seminar—people can attend, watch a presentation, communicate with each other and the organizer, etc.

The only difference is that everything is online, so nobody has to be at a specific location. This makes it more convenient for the audience and simpler and cheaper for the organizer.

You can use a webinar platform for pretty much anything you can think of, though they are predominantly used for knowledge sharing. This can include online lectures, workshops, product demonstrations, company onboarding, etc. I’ll cover when webinars are most effective in one of the following sections.

Most people associate webinars with streaming webcam video. While this is a possibility, it’s certainly not always the case. Other visual aids like slides, pre-recorded video, or even screen sharing, can often be much more engaging. Many hosts never even show their faces.

A distinction worth noting is between live and automated webinars. Live webinars simply mean the presenter is… well, presenting in real-time. Automated webinars, on the other hand, are pre-recorded. Some webinar hosting services specialize in just one type, while others let you do both.

Live webinars tend to be more engaging, since you can use the audio to interact with your audience and answer their questions immediately. Automated webinars, however, typically add to production value. They also make it easier for everyone to attend if your audience is spread across multiple time zones.

That covers the webinar basics, so let’s see what a typical webinar software includes.

What Can You Do with Webinar Hosting?

One obvious feature of all webinar platforms is broadcasting live or pre-recorded audio and video. Many platforms even let a webinar have multiple presenters simultaneously, though this feature is sometimes reserved for higher-tier plans.

On the attendee side, you’d usually have a system that lets people connect and view a webinar. Most platforms also include a system that enables communication with the presenters and other attendees—like a chat box.

Of course, you want people to attend your webinar. That’s why you’d often get tools that help you spread the word via ads, emailing, or social media. Many platforms also let you remind registered attendees about the time of the webinar—usually via email, but many platforms also integrate SMS. Webinar solutions can be white labeled too, so your webinar looks more professional.

During your presentation, you’ll likely have the opportunity to use popular tools like PowerPoint. Most software also lets you create polls, quizzes, or forms. These engage the audience and also let you collect useful data. You can also share useful files with your audience, or create annotations on the go.

After the webinar, you can send out more automated emails, which is awesome for achieving a conversion boost. Most platforms also include advanced analytic tools, so you can improve your webinars over time.

You can also record entire webinars. Many people prefer watching a webinar after it’s done, so you can make the video available afterward. Also, you can use parts of the recording as independent pieces of content.

Those are some typical features, though many platforms include a lot more. As you can see, these are sophisticated tools, and they are a massive help when setting up a webinar.

If you’re interested, here’s how to know if hosting a webinar is for you.

9. Should I Host a Webinar?

Webinars have a lot of benefits, but let’s cover a few major ones.

The first is the use of webinars in online marketing. Webinars are already immensely popular with B2B companies, but B2C ones are using them more and more. Even individuals or very small businesses can use webinars for successful promotion.

Hosting a free webinar is an awesome way to draw attention to yourself. As long as you provide value to the attendees, you can use the webinar to build a reputation in your field or even promote a particular product.

Not to mention the registration process helps you build your email list. You can also invite guest speakers and use the webinar to make contacts in your niche. All of it helps expand your business in the long run.

If you already have a dedicated audience, a webinar can be a way to earn a bit of extra money. As long as you come up with an engaging topic, they shouldn’t mind paying a few bucks to attend.

Companies can also use webinar hosting software instead of organizing an actual seminar. Conferences can be a costly affair, especially if you have many employees in different locations. These webinars won’t make you money directly, but it’s way more affordable than organizing a physical event.

Of course, it’s worth considering if you have the resources needed to organize a webinar.

Webinars can be sort of costly. If you’re a blogger or a smaller company, you can get away with preparing everything on your own. You would only have to pay for the webinar platform, which can come out at one or two hundred bucks.

However, you might want to produce content with a bit more quality and run a promotion campaign. This can bump up the cost to $1000+. It’s worth it if you’re confident in your conversion rate, but it might take some saving up.

A possibly more important consideration is time. Prepping the materials, hashing everything out with the speakers, and rehearsing can take a month or longer. Not everyone can commit this much to a single event.

If you do have the resources available, though, webinars can be an awesome asset. You can use them to promote yourself or your business, share knowledge, or even earn a few extra bucks.

10. How to Choose a Webinar Hosting Platform?

The best webinar host for you will heavily depend on your requirements. That said, there are a few general things to look out for when checking out a potential provider. Here’s what they are.

Features—Pretty much any features that help you run a webinar or attract attendees are a plus. Some, like creation tools, live chat, and email automation, are industry standard. That said, it pays off to think about features you’ll need for your specific type of webinar. For instance, if you want to charge attendees, you’ll want a reliable payment gateway. You should also think about whether you want to host exclusively live or automated webinars, or both. Not all platforms cover both options.

Mobile-friendliness—This belongs in the features department, but it’s really easy to overlook. Most internet traffic comes from mobile devices, so many people will view your webinar on phones and tablets. Your webinar platform should provide a way for both mobile and desktop users to get the full experience (usually through a mobile app).

Attendee limits—Practically every platform has an attendee cap on its plans, so you should project how many people might show up. It’s easy to approximate attendee numbers if you’re doing corporate training or if attendees are paying to register. With a free webinar, it’s reasonable to expect about 40% of registrants to actually show up. A chunk of them will want to watch the webinar after the live event, though, so don’t forget to hit that record button. 

User-friendlinessWebinar tools are typically aimed at non-technical users, so it’s reasonable to expect some ease of use. The main area should be easy to navigate, and both the presenter/s and moderators should be able to use all the tools with little practice.

Support—You’ll likely have some questions along the way, and it’s the support’s job to help. It’s good practice to contact the support before picking a platform and ask them a few questions. This will let you know how quickly and how well the support can provide assistance.

Price—The end cost greatly depends on all the factors above. Getting a webinar system can be sort of expensive, though. It’s a good idea to check out a few platforms and see which offers the best price.

Those are the key things to look out for when choosing your host. If you need a place to start, you can check out our top picks just above.

11. Wrap Up

That concludes our picks for the best webinar solutions out there.

To recap, the reviews covered what the best solutions can do, how many attendees they can handle, if they are beginner-friendly, and whether the end price is fair. We found the best solutions overall, as well as excellent options for specific cases—like doing only live/automated webinars, using the solution for marketing, or organizing conferences for business.

When picking out a solution, remember the key points. It should have the features you need, an appropriate attendee capacity, decent support, and be easy to use. Once you find solutions fitting your requirements, you can pick the one with the best deal.

You now know what makes a webinar solution good; you can also see the best platforms and recognize their true value. Good luck with your webinar adventure.

 

12. FAQ

Q: How can I host a webinar for free?

A: It’s pretty easy. Many webinar solutions have a free trial, and some, like ezTalks, have a completely free tier.

That said, any free webinar platform is very limited. You can expect constraints to the number of attendees, webinar length, and even features.

Free solutions are excellent if you want to play around and do some testing, or if you just want to present to a small audience. You should look into paid solutions for more serious endeavors, though. 

Q: Do webinars make money?

A: Webinars can certainly make money. Most online webinar platforms have some billing method integrated so you can charge people. Of course, you’ll have to have an audience willing to pay to attend.

On the other hand, free webinars are often used as a marketing tool. It’s much easier to get an audience for a free webinar, which you can use to promote a product, service, or brand. In this case, the webinar helps generate sales, though it doesn’t earn anything directly.

Q: How much does a webinar cost?

A: It really depends on what kind of webinar you want to host, the number of attendees, guest speakers, and a bunch of other factors.

If you’re on a tight budget, you can minimize costs by using your existing equipment and developing everything in-house. You can get pretty decent webinar hosting that can handle up to 250 attendees for about $100-200 per month. This could be your only expense.

Of course, you may want to up the production value and run promotion campaigns to get a few new faces in. In such cases, a realistic estimate would be around $1000, if you’re still testing the waters. You can certainly invest more once you are comfortable with the process and know what ROI to expect.

Q: What is a webinar, and how does it work?

A: Webinars are essentially online seminars. Anyone—well, anyone invited—can tune in and attend the event from anywhere in the world.

Most people attend webinars for educational purposes, but the organizer’s goals can be different. You might want to draw attention to your brand or product, share knowledge within your company, or even do a paid event.

All in all, webinar providers offer an effective way to hold a seminar, from both logistical and financial standpoints. Plus, when used for marketing, they can have a much better ROI than other online marketing models, like pure PPC.

If you’re interested in learning more about webinars, you can find more details above.

Q: How do you facilitate a webinar?

A: It’s pretty easy to set up a webinar. There’s plenty of online software built specifically for this, so all the tools you need are already available.

You do have to prepare all the materials for the webinar. Most first-timers assume you need a webcam feed for a webinar. In actuality, many webinars only include slides or screen sharing. You can also pre-record a webinar, which typically adds to production value. Alternatively, you can do it live, which makes it feel more personal.

There are other factors to think about, like setting up a landing page, running promotion campaigns, and inviting guest speakers. All the preparations can take a month, or often more, but plenty of webinar hosting companies can make the technical part easy.