- Free plan: 14-day trial
- Mobile apps: Android & iOS
- Project tracking: Yes
- Time tracking: No
- Free plan: 14-day trial
- Mobile apps: Android & iOS
- Project tracking: Yes
- Time tracking: No
- Reporting: Basic
- Automated workflows: Yes
- File sharing: Yes
- Deployment: Cloud
- Integrations: WordPress, Zapier, and more
MARKETING CAMPAIGN MANAGEMENT
- High ease of use
- Excellent time organizer
- Rescheduling projects option
- Actionable Marketing Institute
- A bit pricy
- No billing tools or timers
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While many project management apps aim to cover all ground, CoSchedule assumes a different approach.
It specializes in content marketing and caters to agencies of all types and sizes. It can even serve the goals of solopreneurs or bloggers.
To see if the software lives up to its promises and reputation, we at Hosting Tribunal conducted extensive research.
Read the detailed CoSchedule review below to see what our testing and probing found out.
What Is CoSchedule?
CoSchedule is a project management solution that provides great value to marketers. Apart from the traditional project governance tools, it offers an editorial calendar and a comprehensive marketing suite.
Best of all, it gathers all these solutions in one convenient place. You can seamlessly switch between views and formats while maintaining excellent communication across the board.
At the time of writing, more than 30,000 marketers use CoSchedule to improve their workflows and increase productivity. Among them, you can find giant companies like Forbes, Yamaha, Unicef, and P&G.
Let’s find out why these corporations chose CoSchedule.
CoSchedule offers two packages. Marketing Calendar is perfect for scheduling blog articles, social media posts, and projects.
The Marketing Suite goes beyond that and adds some handy project management features. Below, we discuss tools from both packages.
Project Workforce Management
The CoSchedule project management features are part of the Marketing Suite. These tools are assembled in one solution called ”Work Organizer”—an invaluable addition to your business administration pack.
The Work Organizer’s dashboards, overviews, and tables help increase transparency within your organization. The CoSchedule project tools enable you to set deadlines for your employees and track their progress.
If someone’s workload becomes overwhelming, you can always reallocate resources and reassign tasks.
CoSchedule excels at eliminating rote work and annoying routines. It reduces the time spent on coordination and task administration.
You can easily import files from your computer to the app and link them to certain tasks. Better yet, you can write your social media and blog posts in the CoSchedule desktop app.
CoSchedule claims that its automation capabilities increase marketers’ productivity by 125%, and we have reasons to believe it.
This unique CoSchedule feature is among the most valued additions to the software.
The Editorial Calendar allows you to see all scheduled activities across a given period. With it, you can manage the tasks while keeping a bird-eye view on relevant variables. These include date of publishing, assignees, rate of completion, and task objective.
In addition, the CoSchedule timesheet enables employees to demonstrate their progress to higher-ups. It also provides a better understanding of productivity levels.
The Content Organizer is one of the CoSchedule Agile-style marketing tools. It guides you through the entire content marketing process—from idea generation to promotion.
CoSchedule allows you to jot down new ideas in its native editors. Next, you can use the calendar views to plan and schedule marketing campaigns. The project templates will help you create powerful posts and disseminate them to multiple social media platforms.
As we can see from the comments in many CoSchedule reviews, users love the simplicity of the content organizer. For instance, they can reschedule activities just by dragging and dropping elements.
The Asset Organizer is essentially a storage space for your important pieces of content. It streamlines documentation and file sharing by providing a comprehensive library of assets.
With it, you can store, index, and share documents in a matter of seconds. You can also create file catalogs and customize taxonomies for an even better organization.
Actionable Marketing Institute
You can also use CoSchedule for personal education and development. The company’s founders are versed and experienced marketers who provide useful training and courses.
The Actionable Marketing Institute boasts over 1,000 lessons and two industry-recognized certifications. On top of that, it offers hundreds of video tutorials and templates.
CoSchedule provides comprehensive marketing courses from field experts. If you’re not satisfied with the results, you can ask for a refund up to 24 hours after completion.
Although relatively new, this unique feature already gets some praise in CoSchedule software reviews.
The Headline Studio provides tips on how to create better headlines faster. It rates how SEO-friendly and impactful your suggestions are. Then, it gives advice on how you can tweak them to improve traffic.
Lastly, you can use this tool to analyze your titles, too, and compare them to other headlines.
Let’s go back to the collaborative project management functionality for a second. Overall, this solution is less focused on communication management.
As we mentioned, CoSchedule is an Agile-style tool. This means that it lacks the Kanban boards and Gantt charts usually employed in virtual management. CoSchedule doesn’t have a chat app either.
That said, it facilitates collaboration through other means. For instance, you can give differentiated permissions to team members. You can ban their access to certain files or share read-only calendars.
Email Subject Line Tester
CoSchedule’s Email Subject Line Tester helps you design a compelling subject line and win over potential clients.
This way, you can increase conversion rates and improve your ROI.
When it comes to analysis and reports, CoSchedule falls short a little. Still, there are a few ways in which you can evaluate individual and group performance.
One of these methods is to track your employees’ task progress. Although you can’t create a Gantt chart with CoSchedule, you can get other useful insights on your team’s performance.
For example, you can gauge the overall speed of work, task completion rate, and adherence to deadlines.
Apart from this, there aren’t many statistics that can help you with decision-making management. The reporting and analytics tools are basic, allowing you to make only cursory assessments of human factors.
To conduct more granular analysis, get forecasting tools, and enhance risk assessment and management, you could consider other solutions. Wrike and Scoro, for example, are two of the most powerful services in terms of reporting.
CoSchedule connects mainly with content creation, email marketing, and project management tools. It also integrates with Zapier, however, giving you access to hundreds of other solutions. Here, we discuss its most noteworthy native integrations.
For starters, the CoSchedule integration with WordPress gives bloggers a competitive advantage. It saves time and effort, allowing you to post articles in a few seconds. All you have to do is click on a small WordPress icon that appears in the CoSchedule project template.
Besides, you get social media handles to disseminate content on multiple platforms in a few clicks. After launching your new campaign on Facebook, Instagram, Twitter, or Reddit, CoSchedule can help you write your next piece of content. How does it do that?
It allows you to upload documents from your computer onto the platform in PDF and Docx format. Thus, your MS Word file or Google Doc becomes part of CoSchedule’s system of workflow optimization. This functionality is part of the Marketing Suite, and it can greatly streamline your editorial process.
What’s more, CoSchedule integrates with ReQueue. This tool enables you to re-promote past blog posts and drive more traffic to them.
Last but not least, you can enjoy the unique and heavily praised in CoSchedule reviews Chrome plug-in. This handy add-on lets you share pieces of content you stumble upon online with your website visitors.
You just have to add the extension and allow it to read and change the content of the pages you visit.
To share an article, click on the extension and type the social media message to go with the post.
The add-on will automatically schedule a post for a date of your choice.
In this section of our CoSchedule 2021 review, we focus on the aspects of the software that need improvement.
The North Dakota-based service is one of the most sought-after solutions at the time of writing this CoSchedule review. Even so, we can’t overlook the following shortcomings:
- Underwhelming reporting tools—The CoSchedule offers a few marketing-related analytics, like social engagement and top messages from certain platforms. Although this data is comprehensive and highly actionable, the service is lacking in the performance evaluation department.
- No budgeting and cost control—The software doesn’t offer any invoicing, billing, or financial analysis tools. Unlike many of its competitors, CoSchedule lacks time tracking functionality too.
- Prices are rather steep—Even the most basic CoSchedule solution, the Marketing Calendar, starts from $29/user/month. While the 14-day free trial ameliorates this problem a bit, CoSchedule is still on the pricy side. We discuss the CoSchedule pricing in more detail in the next section.
Plans & Pricing
As we mentioned above, CoSchedule provides a more-than-welcome 14-day free trial. The best part is that it doesn’t require credit card information. After enrolling, you can test every CoSchedule feature for two weeks without commitment.
And if you decide to buy it, you can choose between the following options:
This CoSchedule plan costs $29 per user per month ($39/user/month billed monthly).
It allows you to plan and execute marketing campaigns following a well-defined timeline. It’s particularly suitable for small teams, entrepreneurs, and startups, and it includes:
- Social media publishing via automation
- Customizable views
- Sharable ”read-only” formats
- Option to reschedule projects
To get the pricing of this package, you need to contact the CoSchedule sales team.
The Marketing Suite includes a family of Agile products that can take your campaign to the next level. It adds the following features to the existing offer:
- Marketing requests management
- Automated team workflows
- Content organizer
- Storage space for assets
- Tracking & management of progress
You can contact CoSchedule’s customer service through several channels. For starters, you can submit a ticket through the contact form in the ”Support” section.
Alternatively, you can message the team using the live chat at the bottom-right corner of the website. If you have a question about pricing, you can get in touch with the sales team.
But what sets CoSchedule apart from its competitors is its informative knowledge base. It offers extensive guidelines on essentially every one of its functionalities. We were truly impressed with the comprehensiveness of this content.
To see if other users shared the same sentiment, we looked for CoSchedule software reviews online. We found mostly positive comments about customer support in general.
But how fast, knowledgeable, and polite are CoSchedule’s reps? To check that, we sent them an email asking if CoSchedule has a mobile app.
The rep who responded was very friendly and professional. They answered affirmatively and explained how we could optimally use the app.
Overall, the interaction with CoSchedule’s support left us with a very positive impression.
Ease of Use
Being based on Agile methodologies, CoSchedule has a very streamlined and intuitive design. Its tools have a modern look, and the visuals are comprehensive.
Navigation is also a breeze, thanks to the large number of CoSchedule integrations with highly-relevant and frequented apps. Plus, you can access all features in a few clicks, and the interface is clutter-free and clear.
Now, when it comes to the official website, things are not entirely perfect. For instance, pop-up windows with promotional content appear on the screen blocking the view every few minutes.
This can get quite annoying, especially as you spend more time on the website.
Apart from that, CoSchedules creates a pleasant and user-friendly experience. This is true for the actual software, as well as for the company website.
CoSchedule User Reviews
Next up in our CoSchedule review, we investigate the service’s reputation by scouring specialized platforms and Reddit threads.
The marketing management service boasts a 4.5/5 rating from G2, aggregated from 139 reviews. Some users feel that CoSchedule’s primary advantage is efficiency: ”It feels ‘purpose-built’ in a way the other tools don’t.” However, the same customer also mentions a major downside: ”It lacks the ability to incorporate key non-publishing content milestones.”
On Capterra, CoSchedule enjoys a 4.4/5 rating. There, the two main points of praise are the software’s marketing calendars and the 14-day free trial.
There are also a couple of CoSchedule reviews that showcase the service’s weaknesses. These are mainly its steep prices and clunky list management.
And what do end-users on Reddit have to say about CoSchedule?
Although user opinions there are scarce, the customers that did leave a comment there seem to love the service.
Here’s an extract from a typical CoSchedule Reddit review: ”Was super happy about it, as I could solve almost any problem I had in my team in terms of project overview; client feedback & collaboration and integrations with other tools.”
Is CoSchedule Worth It?
CoSchedule is an all-in-one solution for marketing campaigns. It completes its project marketing functionality with calendar management, content and asset organization, and social media promotion features.
So, who can benefit from its solutions? Solopreneurs, small teams, big corporations, and marketing agencies are all happy to use CoSchedule’s services.
That said, the CoSchedule project marketing tool has its downsides, like the somewhat steep pricing and lack of budget management and time tracking tools. Plus, it’s not the best collaboration software in terms of communication channels.
Still, it is an extremely powerful and reliable weapon to have in your arsenal.
However, if your goals don’t include increased social media engagement and conversion rates, you might be better off searching other apps.
Check out our top project management software list for inspiration.
To give you a wider palette of options, we compared CoSchedule to three of its most renowned alternatives.
CoSchedule vs Asana
CoSchedule is mainly focused on marketing projects and scheduling social media campaigns. Asana specializes in a slightly different area: task management and dependencies.
They are both very effective in what they do. Plus, they both have Android and iOS-optimized apps.
CoSchedule vs nTask
The biggest difference between these two is the pricing.
CoSchedule’s prices start at $29 per seat per month. nTask, on the other hand, offers a free package and a free trial. Better yet, it charges a monthly fee of $2.99 with its Premium plan.
From a functionality standpoint, nTask is more suited for ongoing task management. Meanwhile, CoSchedule opens the door for advanced marketing.
CoSchedule vs Paymo
This alternative to CoSchedule provides features that its counterpart completely lacks. For instance, Paymo offers invoicing and billing tools. It’s also better at analysis and reporting.
CoSchedule earns extra points in this project management software comparison with its highly-praised calendar views.
With tens of thousands of customers in over 100 countries, CoSchedule is among the most popular marketing management platforms. It offers unique features to streamline your campaign and facilitate coordination.
These include calendar views, social media publishing, content organizers, and even some performance tracking tools, among others. Plus, with the CoSchedule mobile version, you can handle all operations on the go.
That said, there’s room for improvement, especially in the reporting and budgeting departments. Still, after conducting thorough research and reading numerous CoSchedule reviews, we can say its pros outweigh its cons by a lot.
CoSchedule is completely safe and secure. It keeps your data private and doesn’t sell your information to third parties.
Yes, CoSchedule is a legitimate and trustworthy company. It has thousands of satisfied customers and enjoys positive user feedback.
Yes, the software is robust and simple. It can help you reach your goals and manage marketing campaigns with ease.
No, CoSchedule is not a free app. However, it does offer a 14-day free trial, so you can test its features before subscribing.
Check out the full list of plans in the Pricing section of our CoSchedule review above.