We’ve grown accustomed to getting the information we want online.
Rarely do we wonder, though, how that information appears there. If we take a moment to check how many websites there are, or how many blogs, we’re going to realize that wealth of information does not pop up out of nothing.
I the lines to follow I’ll delve deeper into the world of blogging and ask – “How many blog posts are published per day?” As you’ll soon realize, the answer has implications far beyond mere statistics.
All the same, the statistics are nothing short of impressive:
- Each month, 70 million new posts appear on WordPress blogs alone
- They instigate lively discussions – 77 million comments attest to it
- The monthly readership on the platform is 409 million people
- For comparison, Tumblr is the home of about 450 million blogs
- Even though the average blog post contains 1150 words…
- …the average time spent on blog posts is only 16 seconds; of course, this number is skewered by bounce rates.
- In support of the above statement, businesses who put effort in blogging are 13 times more likely to generate good ROI
Quite the numbers, eh?
But How Many Blogs Are Published per Day?
According to WordPress statistics, users produce more than 70 million new posts each month. My in-depth research showed that almost 2.75 million posts are published each day on WordPress alone.
The peak was in December 2018 – 136,185,666 blogs were published then, which means that every day saw 4,393,086 new WordPress blog posts. Of course, WP may be one of the most popular platforms, but there are many other well-established blogging outlets.
WordPress-driven blogs account for 27% of all posts, which, logically, makes the total number of blogs per day a little bit over 10 million. This goes to show the rapid evolution of the blogging industry; just 7 years ago, in 2012, only 2 million blogs were appearing daily.
The data varies, of course, but we only need a ballpark figure to get a sense of the sheer size of information produced daily.
What Is Blogging and How Many Blogs Are There?
The word “blog” originates from “weblog”. As the name suggests, it used to be just a way to log your thoughts on the Web. Now it’s more of an online tribune where a writer, or a group of them, can write about a topic they’re passionate about.
Since human beings are so darn different, chances are you can find blogs on any topic you can think of.
There are three keys to creating a successful blog. You have to be patient, consistent, and original. The competition is overwhelming and there is almost no niche unexplored. So you have to “lure” your visitors with better content than your competitors.
According to 2018 blogging statistics the number of blogs is ludicrous – for that year alone there were almost 504 million blogs online. For the sake of contrast, at the end of 2011, there were only 173 million, according to Statista. The number has been growing constantly since 1994, when the first online diary was published.
High demand is the main drive of this rapid growth. Online users are constantly searching expert advice, how-to’s, product and software reviews. And of course, there are a lot of people who simply write their thoughts and share them with the world.
How Many Bloggers Are There in the World?
Statista states that in the U.S. alone there were 31.2 million bloggers in 2018 who update their blogs at least once a month. U.S. bloggers amount to almost 30% of all bloggers worldwide, which puts the total number of bloggers over 104 million.
The second and third countries with most bloggers are the U.K. (6.75%) and Japan (4.88%). Bloggers are almost equally divided by gender (49.1% male and 50.9% female) and most bloggers’ age (53.3%) is between 21-35 years.
How Often Should I Publish a Blog Post?
The frequency of blog publishing diminishes.
In 2014 most bloggers (27%) used to publish 2-6 posts a week, while in 2018 the majority of bloggers (23%) only publish a few posts per month.
This is to be expected, mainly because the average blog post is becoming longer. In 2014 the average post used to be around 808 words, while just 4 years later it is already at 1151 words.
Generally, bloggers who publish frequently (more than daily) get the best results. 68.8% of the most active bloggers report strong results from publishing frequently. In comparison only 12.9% of the bloggers who publish less than once a month report increase in the number of visitors on their blogs.
Now we know how many blogs are published per day. We also mentioned how many bloggers publish content and how often. It’s time to talk about money.
By now you are probably wondering: “How many of these bloggers actually make money?”
Here’s the deal:
Only a small percentage of the bloggers actually make a living out of it. Almost 70% of bloggers don’t earn any money.
Then again, the most successful ones can make more than $1 million – this elite group only represents 0.6% of all bloggers. According to blogging statistics, the majority of bloggers making money are 22.6%, but they make less than $10,000 a year.
Now let’s talk about the money you have to spend if you want a shot at a blogging career.
How Much Does a Blog Cost
First off, lots of sites provide a free place for your blog. You should avoid those if you’re serious about blogging. Bloggers who want to make money online must choose premium products and services for their online presence.
Free blogging platforms impose plenty of limitations and will make you appear as just another wannabe, while your “free” hosting can easily turn away visitors. Even though you won’t spend money on it, it will still hurt your blogging ROI (the time you spend writing is an investment as well) because of performance issues, ad banners, crappy URL, and whatnot.
Everything depends on what you want to do with your blog. You can start a free blog, but don’t expect to monetize it. On top of everything else, free hosting will likely forbid you from placing ads. Often, free hosting providers display their own ads to monetize your content instead.
To get the most out of your blogging effort, consider spending $100-$300 for the first year. You can save some money by purchasing cheaper WordPress theme and free plugins. Of course, this expense doesn’t include any blogging courses.
So, now that we have covered the cost of creating a blog, it only makes sense to see how much you can earn from a single post.
The Power of a Single Post
According to Lifehacker, a single post from a freelancer can generate from $10 to $100. Of course, if you pick the right niche, and you know how to monetize your blog, the revenue can be much higher.
Speaking of monetization, I mentioned that advertisement banners can bring some profit. Other classical revenue streams are affiliate marketing and speaking. It is very easy to start with the former, while speaking, albeit lucrative, is not for everyone and relies on reputation and expertise. Needless to say, both are built over time.
Blogs are everywhere nowadays, and for a good reason. A blog can be the core of a business model with an insanely low entry barrier, especially when compared to most brick-and-mortar businesses.
It’s no wonder then that the blogging industry is expected to grow at an impressive pace. I’m sure the trends outlined by most 2019 blogging statistics Hosting Tribunal collected will prove this to be true.
The good news is, it’s still an excellent time to start and grow a blogging business. As long as there are people, who are passionate about things (which is gonna be pretty much always), you can be sure blogging will exist in one form or other.
The possibilities are practically limitless. You could just keep an online diary, share expertise in an area, or even become a millionaire by publishing and managing several blogs. The choice is yours.
Of course, saying this is much easier than actually doing it. Blogging can reward you more than a regular job only if you put more effort into it than in the average day-to-day office job.
At this point, you’ve probably realized the answer to “how many blog posts are published per day” is just the tip of the iceberg.
Underneath that statistic there’s a growing industry that is making people rich, be that through quality content, participation in vibrant online communities or by generating handsome profits.
That’s why you can expect the blog, as a phenomenon, to continue to its vast expansion.