Last Updated: July 30, 2021
LinkedIn claims to be “the world’s largest professional network”. And perhaps it is. The number of LinkedIn active users might not be as astonishing as Facebook’s and Snapchat’s, but the platform has proved a boon for both B2B and B2C marketers.
LinkedIn differs from other social networking sites because of its more formal and professional appearance, but it’s still very user-friendly.
In this article, you’ll find a selection of LinkedIn statistics that will help you understand the platform better. You’ll learn about the network’s demographics, advertising, revenue, growth, and more. Ready?
LinkedIn Stats to Keep in Mind in 2021
- LinkedIn boasts 756 million users.
- At least 30 million companies around the world use LinkedIn.
- LinkedIn has 310 million monthly active users.
- 92% of Fortune 500 companies use LinkedIn.
- LinkedIn generates 80% of B2B leads, outperforming both Twitter and Facebook.
- 51% of US college graduates use this platform.
- LinkedIn’s popularity is astonishing among recruiters—90% of them use it routinely.
- 170,000 new members join LinkedIn every day.
- More than 60 million senior-level influencers and 65 million decision-makers can be found on LinkedIn.
LinkedIn Statistics 2021: A Platform for Professionals
We all know that LinkedIn is a valuable resource for marketers, recent graduates, and professionals from various industries. Now let’s take a quick look at some amazing LinkedIn facts that highlight its popularity.
1. LinkedIn was founded on May 5, 2003.
(Source: The Linked In Man)
When was LinkedIn created?
LinkedIn was officially launched in 2003, although its origins go back to one of its founders’ living room in 2002. The men who founded LinkedIn—Hoffman, Blue, Guericke, Ly, and Vaillant—were seasoned leaders from businesses such as Electronic Arts, Google, Microsoft, PayPal, TiVo, and Yahoo.
2. LinkedIn was sold for $26.2 billion in 2016.
Do you know who owns LinkedIn?
Microsoft bought the networking platform back in 2016 for $26.2 billion. The tech giant’s primary goal in purchasing LinkedIn was to expand the site and connect it with its corporate applications.
The deal took more than six months to finalize.
3. 97% of all HR and staffing professionals use LinkedIn for recruitment.
It’s amazing how many recruiters use LinkedIn to find the perfect candidates for their company. With over 55 million organizations and 14 million available positions, LinkedIn is a go-to platform for most headhunters and applicants.
About 89% of recruiters have hired somebody through LinkedIn. Additionally, 48% of recruiters post job positions exclusively on said platform.
4. But how many employees does LinkedIn have? More than 16,000.
LinkedIn employs about 16,000 people full-time in more than 30 offices across the world—nine of them are in the US and 24 more are spread around the rest of the globe.
The platform is available in more than 24 languages.
5. LinkedIn is the most reputable social networking platform in the United States.
(Source: Business Insider)
According to LinkedIn stats, 73% of social media users think that this is the network that provides the best security for their privacy and data. Pinterest came in second, boasting the trust of 66% of the respondents.
Twitter, TikTok, and Facebook were the worst performing apps in the survey, with 21%, 24%, and 32% of respondents, respectively, disagreeing that these apps protected their privacy and data.
Based on personal privacy settings, not all information is that easily collected by background check services.
6. LinkedIn is the most used social networking site among Fortune 500 firms.
(Source: Linked Marketing)
LinkedIn statistics for business reveal that over 92% of the Fortune 500’s largest and most successful companies use LinkedIn; 88% of them use Twitter, and 85% use Facebook.
7. LinkedIn has 61 million senior-level influencers.
LinkedIn’s member base is quite different from other social media. Around 30% of LinkedIn users are in upper management positions—61 million are senior-level influencers and 65 million are decision-makers.
8. More than 15% of all job applications in the United States were for remote positions.
Although the pandemic made working from home a necessity, remote work can now be considered a long-term trend—for better or for worse. Just in October 2020, more than 15% of all job applications in the United States were for remote positions.
LinkedIn Market Share: The Numbers Are Rising
LinkedIn has been the go-to platform for businesses and professionals in the last decade. The platform has a huge number of users plus an equally amazing number of advertisers who are looking to promote their products and services.
Let’s take a quick look at some amazing LinkedIn stats that highlight its market dominance.
9. LinkedIn generated $8.05 billion in revenue in 2020.
According to LinkedIn statistics, the company’s net revenue was $2.27 billion in 2017, and then it more than doubled in 2018, reaching $5.25 billion. LinkedIn’s revenue continued to grow in 2019, going up to $6.75 billion.
For the fiscal year 2020, LinkedIn reported revenue of $8.05 billion.
10. LinkedIn ads have the potential to reach 663.3 million individuals.
LinkedIn advertising statistics say that 663.3 million individuals can be targeted with LinkedIn advertisements as of January 2020. This equates to a 1.6% quarterly increase in the platform’s reach.
The largest of LinkedIn’s advertising audiences belongs to the US, with a scope of 160 million members.
11. LinkedIn reported a 26% growth in the user sessions.
(Source: Social Media Today)
It seems like LinkedIn’s growth rate was positively impacted by the pandemic. In terms of active usage, Microsoft reports that LinkedIn sessions were up 26% during 2020’s third quarter.
In March 2020, professionals watched almost four million hours of content on LinkedIn Learning, a nearly 50% month-over-month growth.
Since February 2021, live broadcasts on LinkedIn have increased by 158%.
12. The average amount of time spent on LinkedIn is around 11 minutes.
LinkedIn usage statistics suggest that the average time spent on the platform is 11 minutes, with users looking at an average of nine pages.
According to the same report, LinkedIn is ranked 47th in terms of global online engagement.
13. LinkedIn is used by 89% of B2B marketers for lead generation.
In fact, 62% of those B2B marketers successfully generated leads through LinkedIn. Companies trust the platform to increase their engagement and generate quality leads, which also serves to increase LinkedIn’s worth and profit.
14. LinkedIn’s revenue was $2.56 billion in the third quarter of 2021.
(Source: Business Quant)
According to LinkedIn financials, the company’s revenue has increased by 25% year-over-year. LinkedIn’s revenue has been continuously and steadily growing for the last four years.
So far, the best performing quarter has been 2021’s Q2, with a $2.58 billion revenue.
15. More than 57 million businesses are listed on LinkedIn.
Looking at the most recent facts about LinkedIn, there are over 57 million firms on the network. The organization is constantly expanding as companies recognize the value of being able to access B2B prospects, customers, and future recruits all in one location.
16. 39% of users pay for LinkedIn Premium.
After creating a LinkedIn account, each new user can choose one of the platform’s four premium subscriptions: Premium Career, Premium Business, Sales Navigator Pro, and Recruiter Lite.
According to LinkedIn Premium data, 39% of users have Premium membership while 61% are happy with a free account.
LinkedIn Demographics: Users Looking for Engagement
LinkedIn is a popular social media platform among professionals and companies. If your organization is looking for new employees or you are looking for a job, LinkedIn is a great place to start.
Let’s take a quick look at some amazing LinkedIn statistics that highlight the users’ age, gender, and other demographics.
17. LinkedIn now has 756 million members.
(Source: Business of Apps)
So, all in all, how many people use LinkedIn?
LinkedIn has approximately 756 million users in over 200 countries and territories worldwide.
LinkedIn’s development has been spectacular since its official launch in 2003. If we compare 2015’s 380 million annual users to 2021’s figure, we can see that LinkedIn’s user base basically doubled in just six years.
18. LinkedIn has 310 million active users per month.
The overall number of registered users on a social networking platform is not the same as the number of individuals who actively use the platform on a regular basis.
According to recent data, there are more than 310 million monthly LinkedIn active users and more than 40% of them log into the platform on a daily basis.
19. 17.1% of US LinkedIn members use the app daily.
In the US, 17.1% of the people who have the Android LinkedIn app on their phones use it every day. In fact, 48.5% of LinkedIn app installations in the United States were monthly active users.
20. 57.2% of the LinkedIn user base are males.
The platform doesn’t consider any genders other than male and female, which means that, per LinkedIn data, the remaining 42.8% of worldwide users are women.
21. 37% of US adults use LinkedIn.
LinkedIn is used by 37% of US people between the ages of 30 and 49. This is the largest age group of US LinkedIn members, followed by the 18- to 29-year-olds, which account for 28% of the user base.
In terms of worldwide use, the majority of LinkedIn users are between the ages of 25 and 34 (38%). People in the 35-54 age group account for 30%, while the 18- to 24-year-olds take up 24%.
22. 27% of adults in the US have used LinkedIn at least once.
(Source: Pew Research)
According to LinkedIn usage statistics, less than one-third of adults in the US have at least some experience using the network, whether on PC or mobile devices.
23. More than 178 million people use LinkedIn in the US.
Although the United States is LinkedIn’s largest market, the network has gained popularity all over the world. So much so that more than 75% of the platform’s total members are outside of the US.
Looking at the count of LinkedIn users by country, India accounts for 76 million users; China, for 53 million; Brazil, for 49 million; and Canada, for 18 million. Plus, more than 198 million users are based in Europe.
24. 57% of LinkedIn traffic comes from mobile devices.
As many as 57% of LinkedIn affiliates access the site using a mobile device. This statistic shows why the LinkedIn app has more than 500 million downloads from the Google Play store.
LinkedIn’s worldwide traffic is expected to increase even more thanks to the popularity of mobile devices.
25. 40 million individuals look for work on LinkedIn every week.
Every week, 40 million people use the platform to seek jobs, and six million members use the #OpenToWork photo frame.
According to LinkedIn network statistics, the platform receives over 100 million applications each month. Many of them are successful, with three individuals being employed every minute.
These LinkedIn statistics show just how useful the platform is for both people and businesses. LinkedIn’s network will continue to grow over the next few years, helping connect firms and professionals all around the world.
If you haven’t started using it yet, perhaps it’s time you do. There could be opportunities there waiting for you!