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35 WordPress Statistics for the Informed Digital Marketing Expert

Very few things have disrupted the digital marketing scene as greatly as WordPress has in the last decade. Thanks to the platform’s free and simple content management system it made it possible for anyone, regardless of levels of technical knowledge, to create impressive websites. This possibility is boosted further by the seemingly endless library of themes and plugins.

If you want an online presence today, the WordPress statistics that follow can only help. As you can imagine, we at the Hosting Tribunal are huge fans of this CMS. To help you out to get up to speed with its immense possibilities, we put together all important 2019 WordPress statistics you need.

Some of these showcase the extent of worldwide WordPress domination and also help explain the key reasons behind this popularity, while others give insight toward understanding the WordPress CMS usage better.

These facts and numbers are important because WordPress plays a crucial role in the online business environment.

The platform’s capabilities have encouraged companies of all sizes to move to it, leveling the playing field. The prime determiner of how effective your WordPress site is is your creativity, not the cash in your bank. This makes it possible even for small businesses to compete with large, global companies that enjoy massive marketing budgets.

 

WordPress Usage Statistics 2019

1. WordPress powers 32% of the web.

(Source: W3Techs)

It is quite remarkable that something that was an obscure content management system until a few years back now powers at least 32% of the web. The platform’s versatility, which allows it to be used everywhere from a small personal blog to a major corporation’s website, is the main reason behind this widespread adoption.

 

2. 59.4% of all websites using a known content management system use WordPress.

(Source: W3Techs)

The WordPress market share is by far the largest worldwide. There are about 46.2% sites worldwide that do not utilize a CMS; among the rest, well over half rely on WordPress.

 

3. How many websites use WordPress in absolute terms? Close to 64 million, according to conservative estimates.

(Source: Internet Live Stats)

There is no definitive number for the total websites using WordPress, partly because there is none for the total number of websites. We are basing this figure on the number of active websites in the world (approximately 200 million) according to Netcraft.

 

4. WordPress is responsible for an additional 1.1 million domain registrations every 6 months.

(Source: Built With)

This is a data point from 2015. The actual figure today is likely to be higher since the number of domain registrations, as well as the market penetration of WordPress, have increased.

 

5. 34% of the world’s 10,000 most popular websites use WordPress.

(Source: WinningWP)

Figures on how much of the internet is WordPress based get even more striking when only the most successful websites are considered. These popular sites include TED, Etsy, Whitehouse.gov, Reuters, Yelp, The New Yorker, TechCrunch, and People. Globally admired celebrities like Justin Bieber, Snoop Dogg, Katy Perry, Stephen Fry, and Jay Z also use WordPress for their sites.

 

6. Joomla, the 2nd most widely used CMS, has a market share of 5.7%.

(Source: W3Techs)

It’s rare to see such a heavily skewed market where there are many competitors, but one of them has taken such a massive lead. There’s no definite answer to the query “What is the best CMS?”, but the figures do tell a story. Joomla is followed by Drupal, Squarespace, and Shopify with market shares of 3.7%, 2.5%, and 2.4%, respectively.

 

7. WordPress 4.9 has been downloaded over 159M times.

(Source: WordPress)

WordPress 4.9 is one of the most downloaded pieces of software in the world. By the time you read this, the count might have surpassed 160 million. The counter tracks downloads in real time, so you can see for yourself how fast the number moves.

 

8. WordPress gets almost as many unique monthly visitors as Twitter does.

(Source: Automattic)

Twitter statistics show that this platform gets 152 million unique monthly visits in the US while WordPress gets 149 million. In fact, until recently, both Twitter and Amazon (currently at 199 million) had lower numbers than WordPress. You realize how impressive this data is when you compare the nature of business for these three entities.

 

9. WordPress users produce about 70.5 million new posts and 52.1 million new comments each month.

(Source: WordPress)

WordPress.com stats on blogging are quite impressive too. The blogging platform continues to encourage a large number of people worldwide to add new content and to spark discussions about it.

 

10. Over 409 million people view more than 21.1 billion pages each month on WordPress sites.

(Source: WordPress)

An even higher number use WordPress blogs for regular content consumption. These blogging stats come from the integrated stats system included in every WordPress.com blog.

 

11. WooCommerce has a 27.7% market share among ecommerce platforms.

(Source: Datanyze)

This is important information for online businesses. eCommerce platforms allow merchants to build digital storefronts to facilitate transactions over the web. WooCommerce, the WordPress-based ecommerce platform, is also growing much faster than its main competitors like Squarespace and Shopify.

 

12. WooCommerce is used by 13.2% of all websites that use WordPress.

(Source: W3Techs)

WordPress has evolved from being mainly a blogging tool into the lifeline of global ecommerce. Of all the site-building elements like photo galleries, chat forums, and social networking platforms, WordPress website stats reveal that WooCommerce is the most widely used.

 

13. Akismet blocks 7.5M spam comments every hour.

(Source: Akismet)

Akismet is one of the more popular WordPress plugins, which saves users the time spent dealing with spam, one of the major nuisances on the internet today. As the site tells us, Akismet stops twice as much spam every single hour as there are people in Los Angeles!

 

14. The top 3 WordPress plugins in 2017 were All in One SEO Pack, WordPress Importer, and WooCommerce.

(Source: Word Camp)

According to the 2017 edition of the annual State of the Word address by Mike Mullenweg, the creator of WordPress, the most popular WordPress plugin is the one that boosts the platform’s SEO capabilities. These WordPress statistics point to how seriously people take the search engine placement of their content now, and why WordPress is the CMS of choice for many.

 

WordPress Usability Statistics 2018

 

15. There’s a difference between WordPress.org and WordPress.com.

(Source: Theme Isle)

For people new to WordPress, the two versions can be confusing. WordPress.org is meant for the WordPress software, which is a free, open source CMS. You install it and host it on your own server. WordPress.com, on the other hand, is a blogging platform based on the WordPress.org software. You can sign up for an account on it and have a working blog/website right away. Both are owned by Automattic.

 

16. It takes as little as $60 a year to host a good WordPress site.

(Source: WinningWP)

There are many great hosting plans that get you going with sufficient storage and unmetered bandwidth. If you are running a high-traffic site, you might need options that are slightly more expensive.

 

17. A typical domain name costs around $10.

(Source: WinningWP)

That’s the average price for a .com domain. The exact price depends on the domain extension you choose and the company selling the registration. The bottom line is that between hosting and buying a domain name, your WordPress site run for a full year for about $70.

 

18. WordPress is platform agnostic.

(Source: Wikipedia)

One of the factors that aid wide WordPress usage is that it has native applications for all common platforms, including iOS, Android, WebOS, Windows Phone, and Blackberry. You can make use of its many functions irrespective of what system you are used to.

 

19. WordPress is available in 57 languages.

(Source: WordPress)

Similarly, WordPress has consistently worked towards making its software accessible to people across the world. A quick look at the translation website of WordPress shows that out a total of 180 locales identified by the WordPress team, it is available with 100% functionality at 57 languages. It may not be very long before WordPress is available in virtually every language in existence.

 

20. WordPress currently offers 47,350 active plugins.

(Source: WPEngine)

The Plugin Directory currently lists 56,311 plugins for WordPress, of which 47,350 are active according to the latest WordPress site stats. These have been downloaded 633,274,305 times. Over 2,000 of these plugins are now offered with a language pack, allowing people around the world to use them in the language they are most comfortable with.

 

21. There are 3,500+ free GPL-licensed themes for WordPress.

(Source: WordPress)

These General Public License themes can be found at the WordPress theme directory. Of these, 1,166 themes are available with language packs. There are also many themes available for purchase from third-party vendors. One of the largest commercial theme repositories is Themeforest, which has 8,600+ themes for sale.

 

22. WordPress takes care of 80-90% of the mechanics of SEO.

(Source: WordPress)

This statement was made in 2009 by Matt Cutts, the then head of Google’s web spam team. Since then, the folks at WordPress have tried to make WordPress even more SEO-friendly. Plus, you have a bunch of plugins that can assist you in getting your site’s SEO right.

 

23. Over 36% of all WordPress sites are served over HTTPS.

(Source: WPEngine)

HTTPS is the encrypted version of HTTP, with the S signifying that all communication between your browser and the website is secure. One of the aims of the developer team is to bring the number of WordPress sites fulfilling this criterion to 100%. The current figure of 36% is a 2.5x increase from 2016.

 

24. WordPress is the fastest growing web publishing software.

(Source: Google)

Data on keyword searches for popular CMSs from 2004 to present days indicates that WordPress-related keywords rank higher among search engine queries than those of competitors’. So, if you want to draw traffic, write about WordPress.

 

25. WordPress needs less than 5 minutes for installation.

(Source: WordPress)

Another important factor in WordPress’s immense popularity is that it automates many of the time-consuming tasks involved in web publishing. The Famous 5 Minute Install lets you launch a WordPress site with just a few clicks. Who needs an expensive developer now?

 

26. Jetpack is the most popular WordPress plugin for marketers.

(Source: HubSpot)

There’s a lot that WordPress has to offer to marketers. The most popular of its plugins geared mainly towards marketers is Jetpack, a free tool that facilitates important tasks like traffic insight, social media integration, backups, and security.

General WordPress Statistics 2018

 

27. WordPress has less than 800 employees worldwide.

(Source: Automattic)

At the time of writing this, the exact number was 799. While the majority of them are based in the US, there is substantial representation from all continents (except Antarctica, of course). These employees collaborate from their home bases, ensuring that the needs of all geographies are met.

 

28. WordPress has been around since 2003.

(Source: WinningWP)

How long has WordPress been around?” is a widely searched query online. The first version came out on May 27, 2003, making WordPress one of the oldest CMSs. It has evolved a fair bit since its early days as a simple blogging tool.

 

29. WordPress has had 4,302 code commits by 100+ contributors.

(Source: Who Is Hosting This)

WordPress is one of the largest open-source projects in the world, with contributors spread across the globe. Its developer team has had over 100 developers contribute to the WordPress core, which contains over 430,000 lines of code.

 

30. WordPress held 128 WordCamps in 48 countries in 2017.

(Source: WPEngine)

WordPress is a truly global company. According to the State of the Word 2017, these WordCamps involved 2,310 speakers and 1,091 sponsors.

 

31. WordPress also had 4,379 meetups in 73 countries in 2017.

(Source: WordCamp)

This was an increase of 43% from the previous year. 99,301 people attended these meetups, a whooping uptick of 65% from 2016. Part of the reason for this increase is credited to the Events widget introduced in WordPress 4.8.

 

32. Some of the most amazing WordPress sites are showcased at the WordPress.org site.

(Source: WordPress)

If you want to see for yourself everything that is possible with WordPress, you can do so easily at the software’s own website. It showcases the sites that make the best use of the platform, with the list including names such as the City University of New York, the Houston Zoo, and the Obama Foundation.

 

33. The average WordPress developer in the US earns $50,365.

(Source: PayScale)

While WordPress has minimized the necessity to hire developers to put up and maintain your site, there are still many ways in which a specialist can help you derive much more from the platform. Based on statistics from Payscale.com, WordPress developers in the US earn a little over $50,000 per year.

 

34. WordPress stats show it has denied 61% of DMCA takedown notices till June 2018.

(Source: WordPress)

Add transparency to versatility, functionality, and security. DMCA notices are issued by individuals and companies if they believe any posts on WordPress.com are infringing on their intellectual property rights.

 

35. WordPress has also denied 65% of government information requests till June 2018.

(Source: WordPress)

While WordPress cooperates with governments on valid cases, it strongly resists sharing information where it believes the blog owner’s right to freedom of expression is at stake.

Key Takeaways

WordPress is, by far, the most popular content management system in the world and one of the most popular blogging platforms.

 

These WordPress statistics prove that its popularity is driven not only by its relatively low costs and simplicity but also by factors like wide choice of plugins and themes, availability of language packs, security, and SEO-friendliness.

 

WordPress has come a long way from being a basic blogging tool to a global platform endorsed by the biggest brands and the most popular celebrities. Its features are particularly useful for small businesses as it allows them to put up attractive and high-functioning websites without the need for a big budget or an expert developer.

 

FAQ

Q: How do I find stats on WordPress?

A: The default WordPress installation doesn’t have a built-in statistics tool that measures the number of visitors or user activity on site. However, there are many plugins that can collect and provide valuable insights into user behavior. The most popular ones are the versatile Jetpack (free and premium versions available), Yoast, and Google Analytics. As you may know, the latter isn’t a WordPress-exclusive plugin but has a user-friendly way to integrate with your WP installation. Google Analytics may be the most powerful statistical tool of the three, but all its potential is useful only if you know what to do with the numbers. Otherwise, the other two choices provide great overall utility.

 

Q: What is the difference between views and visitors on WordPress?

А: Visitor is an individual user who lands on a website. Regardless of her or his on-site activity, the visitor count will go up by one and no more. Views, on the other hand, count the number of times a single page has been viewed. One visitor will generate 10 views if s/he opens 10 different reviews on the Hosting Tribunal; all the same, s/he will remain one single visitor. This division is valid for all kinds of websites and not only WordPress.

 

Q: How do I see visitors on WordPress?

A: You can see both visitors and views by deploying a statistics plugin like Jetpack, WP Statistics, or Yoast. They have different ways to measure visitor activity and to generate meaningful data that can help you optimize your website by removing choking points and fixing problematic content. The key thing is to understand what to measure and how to go about it. Jetpack for WordPress can track user page views, and so can Google Analytics and WP Statistics, but the data they generate would be meaningless without a proper frame to measure it against.

 

Q: What is WordPress visitor tracking?

A: Tied to the previous point, visitor tracking is a statistical approach that helps you understand what the visitors do and, potentially, want to do on your website. It can be very helpful in providing better on-site experience, increasing conversion rates, and creating happy site visitors, but the tools at your disposal are only as good as your understanding of statistics and user behavior. Without a clear goal in mind and specific numbers you want to achieve – or specific actions you want the users to undertake – even the most powerful analytical tool would be useless.

 

Q: What percentage of websites are built on WordPress?

A: This is not only the most impressive of all WordPress statistics, but also the fastest growing one: as of 2019, over 30% of all websites in existence work on WordPress. Compared to 2016, that’s 5% increase.

 

References:

  1. W3Techs
  2. W3Techs
  3. Internet Live Stats
  4. Built With
  5. WinningWP
  6. W3Techs
  7. WordPress
  8. Automattic
  9. WordPress
  10. WordPress
  11. Datanyze
  12. W3Techs
  13. Akismet
  14. WordCamp
  15. Theme Isle
  16. WinningWP
  17. WinningWP
  18. Wikipedia
  19. WordPress
  20. WPEngine
  21. WordPress
  22. WordPress
  23. WPEngine
  24. Google
  25. WordPress
  26. HubSpot
  27. Automattic
  28. WinningWP
  29. Who Is Hosting This
  30. WPEngine
  31. WordCamp
  32. WordPress
  33. PayScale
  34. WordPress
  35. WordPress

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